The Cost Of Showing You Care In The Recession

Retailer 1-800-Flowers.com has Cupid to thank for making Valentine's Day one of its most lucrative days of the year. As the calendar ticks closer to Feb. 14, the company expects sales volume to spike by nearly 10 times that of a typical day. Last year, America's 20,277 florist shops moved 214 million roses for Valentine's Day, according to the Society of American Florists.