that direction. In January, BMW signed a strategic partnership with the China Pavilion for sustainable development of the Shanghai World Expo Park, a step Kirchert said "is meant to enhance the emotional bond with our Chinese customers at a place that...
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
Reactions to 'Soft power' driving recognition and sales
Join Business Exchange
to access the most relevant content for you, filtered by like-minded business professionals. Learn more
account
account