Om My! Lululemon's Cult of Selling Yoga Gear. It's secret? The Secret

$1,800 in sales per square foot, compared with only $600 for retailers such as J.Crew and Abercrombie & Fitch. Wilson claims he didn't start Lululemon merely to sell $90 leggings, but also to help his customers limber up for their journey to self-esteem...