Accenture Survey Finds Use of Smartphones by Bargain-Hunting Consumers is Changing the Customer-Retailer Relationship

A global survey by Accenture on mobile devices and shopping shows that smartphone users would find it useful to download money-off coupons to their phones (79 percent), and receive instant money-off coupons as they pass by an item in a store (73 percent)., December 6, 2010