Forbes Leads the First Wave of Publishers to Adopt comScore validated Campaign Essentials™ (vCE)

Forbes Media and comScore, Inc. (NASDAQ: SCOR) today announced an agreement to implement viewable impression measurement across all display ad campaigns appearing on Forbes.com as part of its validated Brand Increase Guarantee (vBIG) program. This innovative offering from Forbes leverages comScore validated Campaign Essentials™ (vCE) to validate that ad impressions delivered as part of an...