PubMatic Announces PubDirect, the First Private Marketplace to Enable Premium Publishers to Optimize Guaranteed and Non-Guaranteed Display Inventory Across Platforms

PubMatic (http://www.PubMatic.com), a media technology company that enables premium publishers to realize the full potential of their digital assets, today announced PubDirect. PubDirect is a new management suite of tools and services powered by PubMatic’s optimization engine that accelerates the publisher’s ability to monetize their guaranteed and non-guaranteed inventory in a private...