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AD SPENDING

In a down market, ad spending decreases and media outlets are literally fighting for every dollar. Ad spending tracks the money spent within the advertising industry and the trends by media type and by relevant categories. Who's getting the most advertising dollars?

Ad Spending is part of Business Exchange, suggested by Ed Beadle. This topic contains 858 news and 220 blog items. Read updated news, blogs, and resources about Ad Spending. Find user-submitted articles and reactions on Ad Spending from like-minded professionals.

Blogs

Recent blog posts on this topic.

Eli Lilly - Top 13 Advertising Budgetsmore

Top 13 Advertising Budgets ... Company: Eli Lilly ... 2007 Ad Spending: $774.2 million ... 2006 Ad Spending ...

Advertising spending seen rising to 450m yuanmore

Madhouse, the privately held operator of the mainland's largest mobile advertising network, expects its market segment...

What to do when marketing budgets get slashed in a downturn ?more

...budgets in an economic downturn. Based on her experience that traditional marketing program are more capital...

Marketing Budgets and the Economymore

Some good stats on online marketing budgets ... 1 Vote(s)

Survival Training For Shrinking Marketing Budgetsmore

In the dark days of the dot-bomb crisis many companies asked us to train their staff.

Advertising spending might increase in these difficult timesmore

...climates often hit marketing budgets pretty ... your current marketing and media plans to ... • Spending will be...

L'Oreal Posts Weak Quarter Despite Higher Ad Spendingmore

BATAVIA, Ohio (AdAge.com) -- L'Oreal appears to have hiked ad spending last quarter while rivals Procter & Gamble...

Marketing to Women in a Recession - Part 1more

Revenue down?  The Street wants to know what ad campaigns you’re ... With marketing budgets being slashed, these...

Open-Source Applications Drawing More Attentionmore

Microsoft and Apple have PR people and marketing budgets to get the word out about new software, but open-source...

Ad Networks: Prepare for a Bloodbath Next Year » Adotasmore

ADOTAS – Is the end nigh? According to Jeff Lanctot, Razorfish’s chief strategy officer, “dozens and dozens” of ad...

60% of Marketing Budgets Remain Unchanged by Economymore

So far, the majority of marketing budgets are not facing changes or cuts due to the economy, according to survey...

German online ad spending grows 37.2% to EUR 1 bln - studymore

(Telecompaper) The gross spending on online advertising in Germany grew by 37.2 percent during the first nine months of...

Portfolio.com’s idiotic comparison of Mac v PC ad spendingmore

Microsoft spends far greater proportion of its ad money on Vista than it does on other Microsoft products (ever seen an...

Ad spending softens in financial services sector (AP)more

Ad spending by the cash-strapped financial services sector ... s credit meltdown -- and worse may be coming, analysts...

Roy Young: Marketers Expecting Cuts During Economic Crisismore

...adjusting plans and budgets ... away from traditional media. ... going to increase spending on

Total U.S. Measured Advertising Spending by Category - Advertising...more

Furniture appliances & CE breakout...

UBS Turns Sour on Advertising, Even Onlinemore

It has been a summer of discontent for publicly traded Internet companies, whose shares have nosedived in tandem with...

Media & Marketing: Crisis Raises Worries On Ad Spending, Billsmore

...closely followed by the industry, said it expects ad spending in the U...

Online Ad Spending Up 11%more

...a 27 percent decline in image-based online ad spending by ... Spending on rich media advertising increased by 60...

Elaine Fogel: Marketers: Are We Burying Our Heads in the Sand?more

How will we address a reduction in consumerism, cutback in marketing budgets, and/or marketing staff lay-offs?

Top Sources: Ad Spending

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  • alleyinsider.com
  • Innovation Economics
  • All Things Digital
  • howmuchiscarinsurance.org
  • MediaPost | Online Media News
  • ReadWriteWeb
  • Cafepharma Message Boards
  • SMC:posts
  • Latest news, sport, business, comment and reviews from the Guardian | guardian.co.uk

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