Most Active Articles 2009-11-24T12:38:25.243-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:ad-spending Ed Beadle ebeadle046 urn:com:businessweek:bx:article:4650465415979680278-ce78bffdbdc7c8bdbb9ad0cc3af336c8 2009-11-23T17:38:48.110-05:00

As the recession ends, make sure you have your best agency staffers locked up and focused on your account.

As the recession ends, make sure you have your best agency staffers locked up and focused on your account. http://mlcwideangle.exbdblogs.com/2009/11/23/don%e2%80%99t-let-valuable-agency-talent-walk-out-the-door/ Marketing Leadership Council tkoopersmith354 0 0 0 0 urn:com:businessweek:bx:article:16757720493116182417-f14088623c933965a19587e33608eee0 2009-11-20T09:44:22.232-05:00

The New York Times and Wall Street Journal are pursuing readers from regional U.S. newspapers in their fight to survive the worst advertising declines in the industry’s history. New York Times Co.’s namesake newspaper is...

The New York Times and Wall Street Journal are pursuing readers from regional U.S. newspapers in their fight to survive the worst advertising declines in the industry’s history. New York Times Co.’s namesake newspaper is... http://www.bloomberg.com/apps/news?pid=20601204&sid=aUSOkoVsvom4 Charles Dubow cdubow602 0 0 0 0 urn:com:businessweek:bx:article:8755485782923515049-903dff9a67c088e9d1630e6c4e793472 2009-11-09T13:18:58.504-05:00

Many marketers face pressure to demonstrate ROI when they make the case for social media investment. Instead of making the standalone case, try the 70*20*10 portfolio approach.

Many marketers face pressure to demonstrate ROI when they make the case for social media investment. Instead of making the standalone case, try the 70*20*10 portfolio approach. http://mlcwideangle.exbdblogs.com/2009/11/09/beat-the-social-media-investment-catch-22/ Marketing Leadership Council tkoopersmith354 1 1 0 0 urn:com:businessweek:bx:article:15950798578549771845-45cb4c9fc650ce16a1b8a343f639aee6 2009-11-05T12:53:57.431-05:00

Wonder what it costs to have your product or service attached to modern gladiators under stadium lights? Ad Age reports this year NBC’s Sunday Night Football took in an average $339,700 to capture a 30-second share of consumer attention ...

Wonder what it costs to have your product or service attached to modern gladiators under stadium lights? Ad Age reports this year NBC’s Sunday Night Football took in an average $339,700 to capture a 30-second share of consumer attention ... http://wallstcheatsheet.com/breaking-news/sunday-night-football-commands-highest-ad-spot-fee/?p=3403/ Damien Hoffman dhoffman576 0 0 0 0 urn:com:businessweek:bx:article:7613443142881967092-eb8adf068e71b45bbde11f3447c3ccdd 2009-09-30T16:12:48.276-04:00

IAB figures show that of the total £1.75bn spent on internet advertising, £1.05bn, or 60%, was spent on search advertising on websites including Google. The UK has become the first major economy where advertisers spend more on internet advertising...

IAB figures show that of the total £1.75bn spent on internet advertising, £1.05bn, or 60%, was spent on search advertising on websites including Google. The UK has become the first major economy where advertisers spend more on internet advertising... http://www.guardian.co.uk/media/2009/sep/30/internet-biggest-uk-advertising-sector Jesse Kedy jkedy401 6 5 0 1 urn:com:businessweek:bx:article:5636083811342338320-edf994c5cc70938bb3630dcde1c62ff8 2009-10-02T09:33:35.260-04:00

What's the best way to price social media advertising or marketing programs? That's one of those questions that screams for the ever-honest "it depends" answer. Maybe that's because we need a new pricing model. Let's first take a look at some current options and review their strengths and weaknesses in this context:

What's the best way to price social media advertising or marketing programs? That's one of those questions that screams for the ever-honest "it depends" answer. Maybe that's because we need a new pricing model. Let's first take a look at some current options and review their strengths and weaknesses in this context: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=111081 Jesse Kedy jkedy401 5 3 0 2 urn:com:businessweek:bx:article:17458235490302631475-8d7060252a87091ffcc1116f3616d813 2009-10-01T16:46:58.899-04:00

The information for this post is from an IBM global surveys of more than 2,400 consumers and 80 advertising experts … the report is titled, "The end of advertising as we know it.”

The information for this post is from an IBM global surveys of more than 2,400 consumers and 80 advertising experts … the report is titled, "The end of advertising as we know it.” http://www.socialmediatoday.com/SMC/127366 Jesse Kedy jkedy401 1 0 0 1 urn:com:businessweek:bx:article:10056522601443703325-5159413212851a3cafd7d7d1032ea73b 2009-09-29T09:54:38.832-04:00

Twitter reported Friday that it has closed a "significant round of funding." Insight Venture Partners, T. Rowe Price, Institutional Venture Partners, Spark Capital, Benchmark Capital, and Morgan Stanley made the investments, cofounder Evan Williams wrote in a blog post.

Twitter reported Friday that it has closed a "significant round of funding." Insight Venture Partners, T. Rowe Price, Institutional Venture Partners, Spark Capital, Benchmark Capital, and Morgan Stanley made the investments, cofounder Evan Williams wrote in a blog post. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114362 Jesse Kedy jkedy401 2 1 0 1 urn:com:businessweek:bx:article:3409475675222685267-0ad6050aa9115116e6f8badb8b0813e1 2009-10-01T09:24:45.462-04:00

Digital ad spending will reach 17% of total U.S. ad spending in 2010, according to a new forecast from WPP Group's investment arm GroupM. That is up from 15.4% this year and 13.9% in 2008.

Digital ad spending will reach 17% of total U.S. ad spending in 2010, according to a new forecast from WPP Group's investment arm GroupM. That is up from 15.4% this year and 13.9% in 2008. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114595 Jesse Kedy jkedy401 1 0 0 1 urn:com:businessweek:bx:article:14999519392660837326-f7f39862ce5fae4e21cbcf2147f1247e 2009-10-12T19:14:49.205-04:00

Are you worthy ? What if many companies dropped their advertising spend into a several different buckets of cash representing various lifestyle segments? Now, suppose that the cash was distributed to social media mavens corresponding to their social...

Are you worthy ? What if many companies dropped their advertising spend into a several different buckets of cash representing various lifestyle segments? Now, suppose that the cash was distributed to social media mavens corresponding to their social... http://www.ingenesist.com/general-info/coupon-search-engine-%E2%80%93-are-you-worthy.html Daniel Robles drobles975 0 0 0 0 urn:com:businessweek:bx:article:10056042977584451376-43e2a446b2c3550e59d68e1165c0fd83 2009-09-28T16:39:14.597-04:00

Google is working on a Google Analytics tool that would allow users to view on the dashboard the most important data first -- not the top 10 keywords or pages on a Web site by column, but statistical data and conversational information alerting them to dropping conversions or declining sales.

Google is working on a Google Analytics tool that would allow users to view on the dashboard the most important data first -- not the top 10 keywords or pages on a Web site by column, but statistical data and conversational information alerting them to dropping conversions or declining sales. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114345 Jesse Kedy jkedy401 1 0 0 1 urn:com:businessweek:bx:article:17971864949733602708-18ca40d9f0269d64e01e22875f5a5ce7 2009-09-24T15:36:55.783-04:00

SINCE 1907, United Parcel Service has been delivering packages ordered by consumers. Next week, the company plans to deliver packages they have not ordered, in a test of an effort to expand into direct marketing...

SINCE 1907, United Parcel Service has been delivering packages ordered by consumers. Next week, the company plans to deliver packages they have not ordered, in a test of an effort to expand into direct marketing... http://www.nytimes.com/2009/09/24/business/media/24adco.html Jesse Kedy jkedy401 1 0 0 1 urn:com:businessweek:bx:article:10712827109058722258-e3d16a0b381d04b1d798540348328e38 2009-09-24T10:58:37.504-04:00

"There are no ads that I can see on the site and I can't think of any other revenue streams that would not violate their privacy policy. So, I'm curious, how is it that they pay for their servers and employees?"

"There are no ads that I can see on the site and I can't think of any other revenue streams that would not violate their privacy policy. So, I'm curious, how is it that they pay for their servers and employees?" http://getsatisfaction.com/twitter/topics/how_does_twitter_make_money Jesse Kedy jkedy401 1 0 0 1 urn:com:businessweek:bx:article:13979416387645090460-1eca1bee371e2926554854cc08239359 2009-09-24T10:42:57.718-04:00

Yes, Twitter will start earning some income this year. Co-founder Biz Stone said the company is in the first phase of rolling out commercial accounts that will entice business users to pay for premium services like detailed analytics.

Yes, Twitter will start earning some income this year. Co-founder Biz Stone said the company is in the first phase of rolling out commercial accounts that will entice business users to pay for premium services like detailed analytics. http://digital.venturebeat.com/2009/08/20/twitter-to-roll-out-commercial-accounts-this-year-co-founder-stone-says/ Jesse Kedy jkedy401 2 0 0 2 urn:com:businessweek:bx:article:16784120735115552138-f2aa8ea48f94f59dccf4759b4ad7611e 2009-09-24T10:46:56.637-04:00

The Times is reporting Twitter board member Todd Chaffee as saying, “As people use Twitter to get trusted recommendations from friends and followers on what to buy, e-commerce navigation and payments will certainly play a role in Twitter...

The Times is reporting Twitter board member Todd Chaffee as saying, “As people use Twitter to get trusted recommendations from friends and followers on what to buy, e-commerce navigation and payments will certainly play a role in Twitter... http://www.technicavita.org/index.php/blog/twitter/tweetmerce-twitters-business-model.html Jesse Kedy jkedy401 1 0 0 1 urn:com:businessweek:bx:article:4715702250932488357-38d7cdc44e2f17dc707e2db6752fff59 2009-09-24T10:37:23.458-04:00

Twitter hits $1bn with new funding Twitter, the website used by President Barack Obama, comedian Stephen Fry and the Prime Minister’s wife, Sarah Brown, to update people with their latest musings, is thought to be in the process of raising more...

Twitter hits $1bn with new funding Twitter, the website used by President Barack Obama, comedian Stephen Fry and the Prime Minister’s wife, Sarah Brown, to update people with their latest musings, is thought to be in the process of raising more... http://www.telegraph.co.uk/technology/twitter/6203240/Twitter-hits-1bn-with-new-funding.html Jesse Kedy jkedy401 1 0 0 1 urn:com:businessweek:bx:article:6014652694356743173-9cfbdc4e9db8e8587dddf15010392c7c 2009-09-24T10:34:16.442-04:00

Twitter won't carry adverts this year Biz Stone, co-founder of microblogging service Twitter, has confirmed that the company will not run adverts on its website this year, despite continuing speculation about Twitter's business model.

Twitter won't carry adverts this year Biz Stone, co-founder of microblogging service Twitter, has confirmed that the company will not run adverts on its website this year, despite continuing speculation about Twitter's business model. http://www.telegraph.co.uk/technology/twitter/6221980/Twitter-wont-carry-adverts-this-year.html Jesse Kedy jkedy401 1 0 0 1 urn:com:businessweek:bx:article:3289669192741484215-33f156b50443acb3d85e098bcbbc97cc 2009-09-23T20:25:38.088-04:00

"WASHINGTON — Facebook, in a move aimed at boosting its appeal to advertisers, teamed up with measurement company Nielsen on Tuesday to allow marketers to better gauge ad performance on the social network."

"WASHINGTON — Facebook, in a move aimed at boosting its appeal to advertisers, teamed up with measurement company Nielsen on Tuesday to allow marketers to better gauge ad performance on the social network." http://www.google.com/hostednews/afp/article/ALeqM5gPK5K-tLD_jXOBZQOcuWm2_w6oxw Jesse Kedy jkedy401 1 0 0 1 urn:com:businessweek:bx:article:10154051655518989220-99e8ef34fa9b9a7b0b856f353b3ff2a0 2009-09-23T14:13:41.452-04:00

"While 60% of marketers plan to cut their traditional marketing budgets this year, 47% of marketers plan to boost their email marketing budgets. - Aberdeen Group, 'Recessionary Marketing: How Best-in-Class Companies Are Weathering the Storm,' (Jan 2009)"

"While 60% of marketers plan to cut their traditional marketing budgets this year, 47% of marketers plan to boost their email marketing budgets. - Aberdeen Group, 'Recessionary Marketing: How Best-in-Class Companies Are Weathering the Storm,' (Jan 2009)" http://emailstatcenter.com/Budgeting.html Jesse Kedy jkedy401 1 0 0 1 urn:com:businessweek:bx:article:17019623373677237134-cbee354e3d3ec93cc40a8bd6fc98e097 2009-08-05T22:33:46.134-04:00

Spending on Internet ads dropped 5 percent worldwide in the second quarter, and fell 7 percent in the United States, according to a report by IDC. Worldwide online ad spending dropped for the second quarter in a row, to $13.9 billion, IDC said.

Spending on Internet ads dropped 5 percent worldwide in the second quarter, and fell 7 percent in the United States, according to a report by IDC. Worldwide online ad spending dropped for the second quarter in a row, to $13.9 billion, IDC said. http://www.bizjournals.com/sanfrancisco/stories/2009/08/03/daily74.html Gopal Pillai gpillai453 6 3 0 3 urn:com:businessweek:bx:article:4198425059668016013-d3b2d809f765fda2120d38883edca066 2009-10-06T11:15:52.924-04:00

Even though social media sites are growing in popularity, a latest report by Webchutney says that only 13 percent of the total Internet ad spends have gone into social media initiatives for the year 2008-09. The report called as Digital...

Even though social media sites are growing in popularity, a latest report by Webchutney says that only 13 percent of the total Internet ad spends have gone into social media initiatives for the year 2008-09. The report called as Digital... http://www.siliconindia.com/shownews/Ad_spend_on_social_media_to_grow_by_44_percent-nid-61684-cid-2-sid-16.html Ginny Moore gmoore768 0 0 0 0 urn:com:businessweek:bx:article:2170270623337476510-dc9457b1df601febec1aab80320db3b3 2009-09-23T20:39:36.715-04:00

NEW YORK--(Business Wire)-- Total measured advertising expenditures in the first six months of 2009 fell 14.3 percent versus a year ago, to $60.87 billion, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information.

NEW YORK--(Business Wire)-- Total measured advertising expenditures in the first six months of 2009 fell 14.3 percent versus a year ago, to $60.87 billion, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. http://www.reuters.com/article/pressRelease/idUS101887+16-Sep-2009+BW20090916 Jesse Kedy jkedy401 2 2 0 0 urn:com:businessweek:bx:article:14098126677849530193-b69cf8facc2823a19fd10607b3acd9ab 2009-09-23T20:41:23.086-04:00

During the last few months, as newspaper stock prices rebounded somewhat from their lowest points, and as newspaper execs suggested, in conjunction with second quarter results, that having made all the cuts they did, they would be in good shape...

During the last few months, as newspaper stock prices rebounded somewhat from their lowest points, and as newspaper execs suggested, in conjunction with second quarter results, that having made all the cuts they did, they would be in good shape... http://www.niemanlab.org/2009/09/has-newspaper-advertising-reached-rock-bottom-probably-not/ Jesse Kedy jkedy401 1 1 0 0 urn:com:businessweek:bx:article:10692941294658359334-cfe531176281cdd378ec6a7dc06e43f7 2009-09-23T20:08:39.051-04:00

Despite the rising number of mobile users and their increasingly sophisticated habits and mobile devices, advertising and marketing dollars flowing to mobile lag behind consumer usage of the channel. But long-term growth trends are positive.

Despite the rising number of mobile users and their increasingly sophisticated habits and mobile devices, advertising and marketing dollars flowing to mobile lag behind consumer usage of the channel. But long-term growth trends are positive. http://www.emarketer.com/Article.aspx?R=1007288 Jesse Kedy jkedy401 1 1 0 0 urn:com:businessweek:bx:article:13402780827391839372-b2b997e786d79c2e140eac51c8d92dbc 2009-09-23T15:14:30.778-04:00

A recent media spending survey showed that 2009's marketing budgets would continue to shrink... 46.4 percent of respondents... said they had decreased or would decrease print advertising... By contrast, email marketing returned the most positive results...

A recent media spending survey showed that 2009's marketing budgets would continue to shrink... 46.4 percent of respondents... said they had decreased or would decrease print advertising... By contrast, email marketing returned the most positive results... http://www.practicalecommerce.com/articles/1289-Chart-of-the-Week-Marketing-Budgets-Are-Changing Jesse Kedy jkedy401 1 1 0 0