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AD SPENDING

In a down market, ad spending decreases and media outlets are literally fighting for every dollar. Ad spending tracks the money spent within the advertising industry and the trends by media type and by relevant categories. Who's getting the most advertising dollars?

Ad Spending is part of Business Exchange, suggested by Ed Beadle. This topic contains 1,658 news and 1,564 blog items. Read updated news, blogs, and resources about Ad Spending. Find user-submitted articles and reactions on Ad Spending from like-minded professionals.

News

Recent news on this topic.

MLC | Don’t Let Valuable Agency Talent Walkmore

As the recession ends, make sure you have your best agency staffers locked up and focused on your account.

Oprah's new TV partner came from humble roots toomore

advertising dollars that get spent on commercials. In 1998, cable accounted for just 24 percent of total television ad...

2 Remain in Pizza Hut Pitchmore

the review, just a day before a planned work session with the Pizza Hut. Pizza Hut's major media spending totaled $275...

Radio's Q3 Inches Up the Dialmore

categories continue to positively influence radios bottom line, said Jeff Haley, president and CEO of the RAB.

Nonprofit certifies businesses that do goodmore

This eliminates the potential for greenwashing, a growing problem in larger companies that are spending more on their...

Ad Budget Tight? Call the P.R. Machinemore

DVD market and drooping sales of movies to foreign television networks, Hollywood studios are finally reining in...

GM Hopes Aggressive Ad Push Will Win Over Skeptical Driversmore

He recalls a top Procter & Gamble Lutz is moving to change all that with a marketing blitz. Ad spending, which in...

Murdoch Targets Sulzberger as Ad Slump Shifts Fight to Readersmore

The New York Times and Wall Street Journal are pursuing readers from regional U.S. newspapers in their fight to survive...

Zacks Bull and Bear of the Day Highlights: Principal Financial, Sohu.c...more

going up, which we fear could limit the growth in earnings. Moreover, recent delays in game launches, weak ad spending,...

CMOs: Consumers Are Connected. You Need To Be, Toomore

can cause a lot of problems for a brand. Technology Is Cheap, Yet Soft Costs Are High As marketing budgets have been...

GM data mask the difficult times aheadmore

on demand for new vehicles for some time. Meanwhile, it is stepping up capital outlays and engineering and advertising...

Higher costs weigh on NetEasemore

market had been severely hit after the Beijing Olympic Games last year as companies cut their advertising and marketing...

Higher costs, decreasing ad revenues weigh on NetEasemore

market had been severely hit after the Beijing Olympic Games last year as companies cut their advertising and marketing...

Ahead of the Bell: Gap turnaround may be bumpymore

hold. 'Gap's marketing muscle will prove a strong competitive advantage in an environment where cost-cutting is...

Ahead of the Bell: Gap turnaround may be bumpymore

hold. "Gap's marketing muscle will prove a strong competitive advantage in an environment where cost-cutting is...

AOL shows worst not over for media job cutsmore

S. media conglomerates have largely reported stronger-than-expected quarterly earnings and their CEOs are touting a...

Mead Moves Enfamil to Saatchi, Digitasmore

chief marketing officer Seth Solomons added that the agency was 'thrilled' to help build the Enfamil brand.

Jack in the Box: Traffic Steady But Sales Hurt By Discountingmore

s last week said it would expand its store-remodeling program. It also plans to devote more of its advertising spending...

Analyst: Money transfer soon to be No. 1 phone appmore

all mobile phone sales in 2013, up from just over 9 percent in 2008. Previously, Gartner projected mobile ad spending...

Cadillac Eyes 3 Finalistsmore

Gotham in New York, independent McKinney in Durham, N.C., and Omnicom Group's DDB in Chicago. Major media spending on...

the Rubicon Project`s Q3 Market Report Finds Signs of an Online Ad Reb...more

finance, telecom and automotive brands brought more dollars to the table in Q3 with a significant increase in ad...

Agencies see small ad market liftmore

The executives were most optimistic about advertising online, the only medium still attracting higher ad spending in...

WRAPUP 1-Agencies, publishers see small 2010 ad market liftmore

BARCELONA, Nov 18 (Reuters) - Ad agencies and publishers see a modest improvement at best next year in advertising...

Sumner Redstone's Companies Face Off Yet Againmore

with his own children isn't stellar). As the movie industry struggles with declining DVD growth and sky-high marketing...

PagesJaunes priority is growth, not balance sheetmore

especially newspapers, have suffered from a slump in classified advertising as small businesses, their main customers,...

Top Sources: Ad Spending

  • bloomberg.com
  • MediaPost | Online Media News
  • Advertising Age
  • adage.com
  • MarketWatch
  • alleyinsider.com
  • New York Times
  • mytechboxonline.com
  • BusinessWeek
  • Wired News

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Jobs in this Topic

WEB DEVELOPER (AD PRODUCTS) Heavy.com | New York, NY
Posted: Oct 9
College - Marketing (MBA) - Market Intelligence/Ad Clorox | Oakland, CA
Posted: Oct 21
Need a Job? Spending Money for Holidays? Los Angeles, CA
Posted: Nov 20
Multiple Jobs In This Ad Nevada
Posted: Nov 23
Market Spending Analyst H.J. Heinz Company | Pittsburgh, PA
Posted: Nov 18

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