accountslice it, the first six months of 2008 have been a disappointing two quarters for everyone. Total measured ad spending...
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AD SPENDING
In a down market, ad spending decreases and media outlets are literally fighting for every dollar. Ad spending tracks the money spent within the advertising industry and the trends by media type and by relevant categories. Who's getting the most advertising dollars?
Ad Spending is part of Business Exchange, suggested by
Ed Beadle.
This topic contains
858 news
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220 blog
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News
Recent news on this topic.
Despite economy's woes, ad spending in cyberspace is poised for growth NEW YORK While the ad industry reels on...
to TNS Media Intelligence data. But a more ominous sign of possible things to come was second quarter ad spending,...
gave him last week: ''Don't take any rash actions.' That's where our clients are right now.' As for ad spending in...
AIG (AIG), researchers were cutting back online advertising forecasts. In August, research firm eMarketer cut...
research about the long-term effects of marketing investments. He says it's rare for even a one-year surge in...
for it, and there are ad dollars for it,' says eMarketer analyst David Hallerman. He expects online video ad spending...
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Top Sources: Ad Spending
- Advertising Age
- bloomberg.com
- Adweek Online
- MediaPost | Online Media News
- MarketWatch
- adage.com
- New York Times
- BusinessWeek
- Brandweek
- ramanmedianetwork.com
