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U.P.S. to Begin Testing Direct Marketing Service

SINCE 1907, United Parcel Service has been delivering packages ordered by consumers. Next week, the company plans to deliver packages they have not ordered, in a test of an effort to expand into direct marketing...

New York Times. Added by Jesse Kedy on September 24, 2009

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Jesse Kedy shared a reaction in Brand Marketing, Brand Identity, Brand Strategy, Direct Marketing, Ad Spending 61 days ago

“UPS is trying it's hand in direct mail marketing. I wonder how this will affect the perceived quality of the UPS brand.”

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U.P.S. to Begin Testing Direct Marketing Service

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