Most Active Articles 2013-06-19T19:14:59.824-04:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:addressable-advertising Drew Kerr dkerr475 urn:com:businessweek:bx:article:17294177914030299705-5645812b9b638842d0c12174e53aafcc 2012-10-15T04:19:52.608-04:00

http://www.theope.org/ope-sponsorship Susan Smith ssmith415 0 0 0 0 urn:com:businessweek:bx:article:14185546621794187515-2dbcfcd70593b6fd9821741bf4101d32 2012-09-21T20:21:55.659-04:00

I think that many readers already know Phil Cohen from his rants via Cohen on Content, but Cohen is really a very astute businessman: president and CEO heading and further developing networks under his Care Media Holdings, part of the industry’s most profitable verticals, the healthcare industry. Cohen – also currently vice-chairman of the Digital

I think that many readers already know Phil Cohen from his rants via Cohen on Content, but Cohen is really a very astute businessman: president and CEO heading and further developing networks under his Care Media Holdings, part of the industry’s most profitable verticals, the healthcare industry. Cohen – also currently vice-chairman of the Digital http://digitalsignagepulse.com/news/the-rant-stops-here/ Nurlan Urazbaev nurazbaev479 0 0 0 0 urn:com:businessweek:bx:article:10983132993388133206-506c0cd067b0c85a07b4debe318649f4 2012-08-22T18:28:10.659-04:00

Digital signage how-to resources. Editor-selected, regularly updated collection of links to quality digital signage guides, articles, white papers and case studies.

Digital signage how-to resources. Editor-selected, regularly updated collection of links to quality digital signage guides, articles, white papers and case studies. http://digitalsignagepulse.com/digital-signage-howto/ Nurlan Urazbaev nurazbaev479 0 0 0 0 urn:com:businessweek:bx:article:3401333880642003187-65415fd08b6eabeac3b05f8693f28e27 2012-11-18T06:42:47.056-05:00

The latest James Bond film's high product placement is attracting criticism. Do we want 007 to adapt to the sponsors or remain the character Ian Flemming created?

The latest James Bond film's high product placement is attracting criticism. Do we want 007 to adapt to the sponsors or remain the character Ian Flemming created? http://catarinasworld.com/has-james-bond-become-too-commercial/ Catarina Alexon calexon582 0 0 0 0 urn:com:businessweek:bx:article:12693969295329310395-5171f8e03424643a2fb416629e42e83f 2012-10-08T18:18:55.844-04:00

In the first of a two part series, Digital Signage Media Analyst Nurlan Urazbaev and editor, Digitalsignagepulse.com writes here on the Seven Hurdles to Success: What Will It Take for Digital Signage To Break Into the Mainstream Media? . He (Nurlan) writes .. in the past few years the digital signage/DOOH industry has achieved several

In the first of a two part series, Digital Signage Media Analyst Nurlan Urazbaev and editor, Digitalsignagepulse.com writes here on the Seven Hurdles to Success: What Will It Take for Digital Signage To Break Into the Mainstream Media? . He (Nurlan) writes .. in the past few years the digital signage/DOOH industry has achieved several http://digitalsignagepulse.com/news/seven-hurdles-to-success-one-two-three/ Nurlan Urazbaev nurazbaev479 0 0 0 0 urn:com:businessweek:bx:article:6379549905512279986-90fdd3ea9f77bcc5f4acd07b22a395dc 2012-09-19T18:26:57.521-04:00

An expert digital signage consulant talks about the rise of digital menu boards.

An expert digital signage consulant talks about the rise of digital menu boards. http://digitalsignagepulse.com/news/digital-menu-boards-moving-the-needle-commentary/ Nurlan Urazbaev nurazbaev479 1 0 0 1 urn:com:businessweek:bx:article:12939415674964961676-d8ed848951aff8a2ae3fa83d7414020a 2012-09-05T18:32:45.651-04:00

Editor’s picks from daily digital signage and DOOH news feeds: Get the most important news on digital signage and digital out-of-home media you need in seconds, from one location.

Editor’s picks from daily digital signage and DOOH news feeds: Get the most important news on digital signage and digital out-of-home media you need in seconds, from one location. http://digitalsignagepulse.com/feeds/all-digital-signage-news/top-digital-signage-news/ Nurlan Urazbaev nurazbaev479 0 0 0 0 urn:com:businessweek:bx:article:11328482661421383783-7d0abdb0a7f1b3ef822e7bfc1185c331 2013-01-13T17:40:53.831-05:00

http://www.digitalsignagepulse.com/feeds/digital-signage-software/ Nurlan Urazbaev nurazbaev479 1 0 0 1 urn:com:businessweek:bx:article:7993951233014172884-8102c1b8ee6eb53f434e783204384134 2012-09-21T19:48:36.739-04:00

Adcentricity has continued to be very quiet since its acquisition and changing of guard this spring, but the company pushed out a news release this week saying it is still here and in fact growing. The company – which now describes itself as a location-based marketer (and not ad network) – says it is now

Adcentricity has continued to be very quiet since its acquisition and changing of guard this spring, but the company pushed out a news release this week saying it is still here and in fact growing. The company – which now describes itself as a location-based marketer (and not ad network) – says it is now http://digitalsignagepulse.com/news/adcentricity-surfaces-announces-varied-new-network-partner-list/ Nurlan Urazbaev nurazbaev479 2 0 0 2 urn:com:businessweek:bx:article:6536214028078509571-098064f5825a8f48710ef733e3d57f3a 2012-09-19T18:20:16.248-04:00

We haven’t seen Bill Gerba, CEO of WireSpring, on the talk circuit for awhile, but we know that he’s an excellent speaker, and since we regularly read his well-researched eNewsletters, we know that his presentation at the Digital Signage Investor Conference will be well worth hearing. Gerba will be speaking on Day One at 2:30

We haven’t seen Bill Gerba, CEO of WireSpring, on the talk circuit for awhile, but we know that he’s an excellent speaker, and since we regularly read his well-researched eNewsletters, we know that his presentation at the Digital Signage Investor Conference will be well worth hearing. Gerba will be speaking on Day One at 2:30 http://digitalsignagepulse.com/news/mergers-acquisitions-and-the-future/ Nurlan Urazbaev nurazbaev479 1 0 0 1 urn:com:businessweek:bx:article:10701542954425095480-c46f697b83957f4641bd5334f5dcc499 2012-11-22T15:51:22.042-05:00

Digital Signage Advertising: Insights and Analysis

Digital Signage Advertising: Insights and Analysis http://digitalsignageadvertising.wordpress.com/ Nurlan Urazbaev nurazbaev479 1 1 0 0 urn:com:businessweek:bx:article:1900560815942499845-633596fdea1eb57204e3b496e955dba7 2012-07-06T08:46:30.843-04:00

Facebook has been successful in enticing advertisers through its claims of having over 900 million active users.

Facebook has been successful in enticing advertisers through its claims of having over 900 million active users. http://www.rmndigital.com/why-you-should-not-advertise-on-facebook/ Rakesh Raman rraman103 5 5 0 0 urn:com:businessweek:bx:article:3143029897185447360-a56c4a946cc753c60d8c97f3f9e55452 2012-08-11T18:12:56.485-04:00

Below is a list of major industry market research reports and white papers on the subject of digital signage, DOOH and Digital Place-Based

Below is a list of major industry market research reports and white papers on the subject of digital signage, DOOH and Digital Place-Based http://digitalsignagepulse.com/digital-signage-market-analysis/ Nurlan Urazbaev nurazbaev479 1 1 0 0 urn:com:businessweek:bx:article:5482676922903319445-669f203c367817f7f605fd8b0b7ad5ae 2012-10-23T19:46:28.961-04:00

I ran into an article that raised the question of ‘what is the right term’ for the medium, known as digital signage, digital out-of-home (DOOH), digital place-based media, screen media, and by many other names. The author touched upon a key issue. The lack of identity for the (digital signage) medium causes the following problems:…

I ran into an article that raised the question of ‘what is the right term’ for the medium, known as digital signage, digital out-of-home (DOOH), digital place-based media, screen media, and by many other names. The author touched upon a key issue. The lack of identity for the (digital signage) medium causes the following problems:… http://digitalsignageadvertising.wordpress.com/2012/10/15/identity-crisis-of-digital-signage-what-should-we-call-it/ Nurlan Urazbaev nurazbaev479 1 1 0 0 urn:com:businessweek:bx:article:18086565673607124537-a1a4acfc4431ac18bef25dc3233a08a5 2013-01-29T21:05:28.053-05:00

In a market still marred by click frauds, unreliable analytics, disturbing online ads that even obstruct content reading, what needs to be done to bring some order to the chaos? Answers Ola Tiverman, CEO, Admeta in an exclusive interview with RMN Digital managing editor, Rakesh Raman.

In a market still marred by click frauds, unreliable analytics, disturbing online ads that even obstruct content reading, what needs to be done to bring some order to the chaos? Answers Ola Tiverman, CEO, Admeta in an exclusive interview with RMN Digital managing editor, Rakesh Raman. http://www.rmndigital.com/is-online-ad-market-gaining-maturity/ Rakesh Raman rraman103 4 4 0 0 urn:com:businessweek:bx:article:4150751125212294467-600b353876cc97c41532670115fdaf81 2012-09-21T19:24:49.170-04:00

Watch this great video produced by BBR + Saatchi & Saatchi and see what their take is… We are in a connected world. We are adapting to connected consumerism. And… we are building models that connect the dots. An Omnichannel Marketing ...

Watch this great video produced by BBR + Saatchi & Saatchi and see what their take is… We are in a connected world. We are adapting to connected consumerism. And… we are building models that connect the dots. An Omnichannel Marketing ... http://digitalsignagepulse.com/news/what-is-integrated-advertising/ Nurlan Urazbaev nurazbaev479 1 1 0 0 urn:com:businessweek:bx:article:10663687166099146171-68d709b02f5528fb6d64abf1f036c14e 2010-02-15T07:38:58.687-05:00

NEW YORK (AdAge.com) -- Marketers have long dreamed of a day when they can stop blasting ads out to the world at large, and instead send TV commercials for Pampers, Chevrolet and Barbie dolls only to those people in the market for diapers, a new car...

NEW YORK (AdAge.com) -- Marketers have long dreamed of a day when they can stop blasting ads out to the world at large, and instead send TV commercials for Pampers, Chevrolet and Barbie dolls only to those people in the market for diapers, a new car... http://adage.com/mediaworks/article?article_id=142103 Drew Kerr dkerr475 282 282 0 0 urn:com:businessweek:bx:article:18237980150565705162-f733a064d7fead2ee864763821db04ce 2013-01-13T17:37:03.238-05:00

Spafax Networks’ Automated Platform Connects Buyers and Sellers of DOOH Media By Nurlan Urazbaev, editor of digitalsignagepulse.com In my October 02, 2012 article “Seven Hurdles to Success…“ I described the lack of comprehensive, reliable media-buying tools for placing digital signage DOOH campaigns and mentioned the “aggravation of aggregation”. I wrote, in particular: “The past three years…

Spafax Networks’ Automated Platform Connects Buyers and Sellers of DOOH Media By Nurlan Urazbaev, editor of digitalsignagepulse.com In my October 02, 2012 article “Seven Hurdles to Success…“ I described the lack of comprehensive, reliable media-buying tools for placing digital signage DOOH campaigns and mentioned the “aggravation of aggregation”. I wrote, in particular: “The past three years… http://digitalsignageadvertising.wordpress.com/2012/12/19/spafax-networks-automated-platform-connects-buyers-and-sellers-of-dooh-media/ Nurlan Urazbaev nurazbaev479 2 1 0 1 urn:com:businessweek:bx:article:12929472606124453309-7fb78255c520cd3732ad6871f8cd0a06 2012-11-22T15:42:57.230-05:00

Digital signage metrics and standards news monitor: The only multi-source, fully searchable digital signage news archive and resource library. Get all the news on digital signage standards and metrics you need in seconds, from one location.

Digital signage metrics and standards news monitor: The only multi-source, fully searchable digital signage news archive and resource library. Get all the news on digital signage standards and metrics you need in seconds, from one location. http://digitalsignagepulse.com/feeds/metrics-standards/ Nurlan Urazbaev nurazbaev479 3 2 0 1 urn:com:businessweek:bx:article:1187756303279244792-822486d7a7bacd466ebb692df950901e 2011-09-08T17:26:15.005-04:00

In 2010, Digital Display Networks, Inc (DDN), a digital network provider, struck a deal with 7-Eleven to pilot 7-Eleven TV in 500 convenience stores in New York, Los Angeles and Chicago. DDN is now rolling out 7-Eleven TV to more than 6,200 locations throughout the United States and Canada, and when it’s completed by the fourth quarter of 2012 it will be on its way to becoming one of the nation's largest digital out-of-home advertising networks. Upon its full national deployment, 7-Eleven TV is expected to reach an estimated 190 million monthly viewers, driving more than 2.3 billion impressions annually.

In 2010, Digital Display Networks, Inc (DDN), a digital network provider, struck a deal with 7-Eleven to pilot 7-Eleven TV in 500 convenience stores in New York, Los Angeles and Chicago. DDN is now rolling out 7-Eleven TV to more than 6,200 locations throughout the United States and Canada, and when it’s completed by the fourth quarter of 2012 it will be on its way to becoming one of the nation's largest digital out-of-home advertising networks. Upon its full national deployment, 7-Eleven TV is expected to reach an estimated 190 million monthly viewers, driving more than 2.3 billion impressions annually. http://digitalsignageuniverse.typepad.com/digital_signage_universe/2011/09/7-eleven-tv-on-track-to-become-one-of-the-nations-largest-digital-out-of-home-networks.html Lionel Tepper ltepper437 25 25 0 0 urn:com:businessweek:bx:article:18064033044574242886-63b8bbdc74425c000a04cd03274eeba3 2011-11-14T01:48:37.632-05:00

Though the adage goes don’t judge a book by its cover, in business it is the opposite that holds true. A marketing message is the first introductory segment of your company and its services to reach your customer, and therefore it has to leave a lasting impact. Here are a few tips to guide you how to write a perfect marketing message while promoting your brand.

Though the adage goes don’t judge a book by its cover, in business it is the opposite that holds true. A marketing message is the first introductory segment of your company and its services to reach your customer, and therefore it has to leave a lasting impact. Here are a few tips to guide you how to write a perfect marketing message while promoting your brand. http://www.promodirect.com/promotional-ideas/how-to-write-a-perfect-marketing-message-while-promoting-your-brand.htm Susan Smith ssmith415 16 15 0 1 urn:com:businessweek:bx:article:187469565319648030-78b74c86218077c56fb307938ef09377 2011-11-09T18:01:04.393-05:00

Digital Signage Expo (DSE), the world's largest International Tradeshow and Conference dedicated exclusively to digital signage, November 10, 2011

Digital Signage Expo (DSE), the world's largest International Tradeshow and Conference dedicated exclusively to digital signage, November 10, 2011 http://www.screenmediadaily.com/news-dse-digital-signage-expo-dpaa-digital-place-based-advertising-summit-0014001626.shtml Lionel Tepper ltepper437 4 3 1 0 urn:com:businessweek:bx:article:15446494674393884475-09745dfbdf699e1fe0c9c4a4c240121c 2011-12-08T13:47:27.400-05:00

Brand Republic, a leading online destination for people working in the advertising, marketing, media and communications industries in the UK, and Intel will present a free online webcast this Thursday, December 15, 2011 at 3:00 PM GMT, 10:00 AM EST on digital signage, December 8, 2011

Brand Republic, a leading online destination for people working in the advertising, marketing, media and communications industries in the UK, and Intel will present a free online webcast this Thursday, December 15, 2011 at 3:00 PM GMT, 10:00 AM EST on digital signage, December 8, 2011 http://www.screenmediadaily.com/news-brand-republic-intel-adidas-lego-augmented-reality-interactive-digital-signage-webcast-0014001673.shtml Lionel Tepper ltepper437 3 3 0 0 urn:com:businessweek:bx:article:12677436143663716730-77ccb62afe79c80df75ba7b19257b5b2 2011-03-03T18:10:10.033-05:00

http://blog.polk.com/blog/blog-posts-by-therran-oliphant/the-remnant-inventory-advertising-equation Therran Oliphant toliphant893 59 58 0 1 urn:com:businessweek:bx:article:1477026694611744742-c610c6b47bc3283c76df3594e3d13ec7 2011-10-24T08:25:25.771-04:00

PlaceWise Media, LLC, has announced the availability of its Shoptopia media network, October 24, 2011

PlaceWise Media, LLC, has announced the availability of its Shoptopia media network, October 24, 2011 http://www.screenmediadaily.com/news-placewise-media-shoptopia-social-digital-signage-media-mobile-network-shopping-malls-0014001592.shtml Lionel Tepper ltepper437 5 5 0 0