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ADDRESSABLE ADVERTISING
Addressable advertising allows advertisers to get the right message to the right viewer at the right time. Simply put: it’s a method of delivering specific commercials to a target demographic through cable and satellite set-top boxes. This topic covers the latest information on addressable advertising as it comes to a set-top box near you.
Addressable Advertising is part of Business Exchange, suggested by
Drew Kerr.
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Digital signage metrics and standards news monitor: The only multi-source, fully searchable digital signage news...
The latest James Bond film's high product placement is attracting criticism. Do we want 007 to adapt to the sponsors or...
I ran into an article that raised the question of ‘what is the right term’ for the medium, known as digital signage,...
In the first of a two part series, Digital Signage Media Analyst Nurlan Urazbaev and editor, Digitalsignagepulse.
I think that many readers already know Phil Cohen from his rants via Cohen on Content, but Cohen is really a very...
Adcentricity has continued to be very quiet since its acquisition and changing of guard this spring, but the company...
Last week, Nielsen published an article analyzing how much consumers trust -- or don't trust -- various forms of...
Watch this great video produced by BBR + Saatchi & Saatchi and see what their take is… We are in a connected world.
An expert digital signage consulant talks about the rise of digital menu boards.
We haven’t seen Bill Gerba, CEO of WireSpring, on the talk circuit for awhile, but we know that he’s an excellent...
Editor’s picks from daily digital signage and DOOH news feeds: Get the most important news on digital signage and...
Digital signage how-to resources. Editor-selected, regularly updated collection of links to quality digital signage...
Below is a list of major industry market research reports and white papers on the subject of digital signage, DOOH and...
Facebook has been successful in enticing advertisers through its claims of having over 900 million active users.
Brand Republic, a leading online destination for people working in the advertising, marketing, media and communications...
Though the adage goes don’t judge a book by its cover, in business it is the opposite that holds true.
Digital Signage Expo (DSE), the world's largest International Tradeshow and Conference dedicated exclusively to digital...
Summer—a time of children blowing dandelion seeds into the warm summer breeze, backyard barbecues, vacations at the...
The Digital Signage Federation in concert with the DPAA will present a webcast event on, October 31, 2011
PlaceWise Media, LLC, has announced the availability of its Shoptopia media network, October 24, 2011
Just imagine, what companies would have done if the concept of promotional products hadn’t been discovered or hadn’t...
In 2010, Digital Display Networks, Inc (DDN), a digital network provider, struck a deal with 7-Eleven to pilot 7-Eleven...
Top Sources: Addressable Advertising
- adage.com
- screenmediadaily.com
- promodirect.com
- Advertising Age
- blog.polk.com
- tommartin.typepad.com
- Reuters
- Adweek Online
- digitalsignageuniverse.typepad.com
- paidcontent.org
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