accountads for a sale on a particular holiday weekend. Dynamic ad insertion also joins another much-lauded idea -- addressable...
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
ADDRESSABLE ADVERTISING
Addressable advertising allows advertisers to get the right message to the right viewer at the right time. Simply put: it’s a method of delivering specific commercials to a target demographic through cable and satellite set-top boxes. This topic covers the latest information on addressable advertising as it comes to a set-top box near you.
Addressable Advertising is part of Business Exchange, suggested by
Drew Kerr.
This topic contains
150 news
and
63 blog
items.
Read updated news, blogs, and resources about Addressable Advertising. Find user-submitted articles and reactions on Addressable Advertising from
like-minded professionals.
News
Please add new articles to this topic
the advertising sales division of Comcast Cable, have disclosed key findings from their most recent market trial of...
the advertising sales division of Comcast Cable, disclosed some key findings from their most recent market trial of...
experience full of repetitive tasks and irrelevant messages. An addressable era In 2010, we enter a world of...
NEW YORK (AdAge.com) -- Marketers have long dreamed of a day when they can stop blasting ads out to the world at large,...
to those people in the market for diapers, a new car or a child's toy. Though so-called addressable advertising has...
the Junos software platform. Specifically for mobile operators, Juniper is delivering new third-party applications for...
Junos Pulse. Specifically for mobile operators, Juniper and its partners are developing new applications for mobile...
with ad operations and third-party products to enable a range of vital revenue streams from linear, targeted and...
Marketing agencies, have a new "toy" to engage consumers with. Augmented Reality or AR. It is arguable...
What if Pepsi were to have installed a temporary Wifi Network at the Stadium itself. A private stadium wide network,...
with ad operations and third-party products to enable a range of vital revenue streams from linear, targeted and...
customers across the marketing ecosystem. We do this through a full suite of marketing services, including email...
to advertise on NBC properties. More NBCU-Comcast Merger Coverage Media Buyers Hope to See Growth in Interactive and...
cannot keep testing these things.' More NBCU-Comcast Merger Coverage Media Buyers Hope to See Growth in Interactive and...
York City, Baltimore and Huntsville, Ala. has helped the cable industry prep 2010 to become the first year addressable...
at TV-technology concern NDS. Another idea: sponsorship of fast-forwards and rewinds. And there's lots of talk about...
than 138 million devices around the world and enables advanced program guides, video-on-demand, personal video...
Technology, and TANDBERG Television, Part of the Ericsson Group. Sigma Systems' Subscriber Information Service (SIS)...
insertion in linear content, telescoping, and graphic overlays on VOD content. Some of the formats were enhanced with...
simplifying their operations, reducing CAPEX and improve revenues. 'We are very excited to be able to bring these...
than 138 million devices around the world and enables advanced program guides, video-on-demand, personal video...
U.S. television advertising market. The potential new company could speed the development of interactive TV ads and...
potential synergies that could arise from an NBCU deal, including ... better windows for video-on-demand and faster...
4:10-5 p.m. at ad:tech - TV 3.0: Reach + Targetability - The Promise of Addressable Advertising - Josh Herman, Acxiom...
Top Sources: Addressable Advertising
- adage.com
- screenmediadaily.com
- promodirect.com
- Advertising Age
- blog.polk.com
- tommartin.typepad.com
- Reuters
- Adweek Online
- digitalsignageuniverse.typepad.com
- paidcontent.org
Post a Job
Jobs in this Topic
Senior Manager, Account Services
A Advertising / Public Relations Company
|
Phoenix, AZ
Posted: Apr 4