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ADDRESSABLE ADVERTISING
Addressable advertising allows advertisers to get the right message to the right viewer at the right time. Simply put: it’s a method of delivering specific commercials to a target demographic through cable and satellite set-top boxes. This topic covers the latest information on addressable advertising as it comes to a set-top box near you.
Addressable Advertising is part of Business Exchange, suggested by
Drew Kerr.
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Facebook has managed to leapfrog MySpace by a mile and a double with over 700 million members, 157 million visitors in...
Many organizations today are using various promotional products to advertise and promote their businesses.
InfoCenter, Digital Place-based Advertising Association's OnlineSearch and Discovery tool, launched today.
GoGo Cast Inc., a digital out-of-home provider, has announced an in-store collaboration with Gulf Oil, LP, May 23, 2011
NEC Display Solutions and DOmedia announced today the formation of a strategic partnership that creates an end-to-end...
WHERE, Inc., a leading location media company, has announced the launch of its new local discovery service that...
The MMA (Mobile Marketing Association) today published Guidelines and Best Practices in Mobile Price Promotions Created...
Gas Station TV, one of the largest national away-from-home television networks, has announces major expansion plans for...
MARSYS has announced the introduction of the MARSYS Advanced Digital Media Platform, the premier solution enabling...
Signagelive, a UK-based digital signage company will be showcasing its Spring 2011 software release at the upcoming...
York City, Baltimore and Huntsville, Ala. has helped the cable industry prep 2010 to become the first year addressable...
the advertising sales division of Comcast Cable, have disclosed key findings from their most recent market trial of...
rVue Holdings Inc.has announced that it is providing hosted web-based analytics for digital out-of-home (DOOH) media at...
MONTREAL, CANADA - Astral Out-of-Home, one of Canada's leading out-of-home advertising companies, has announced the...
The Wellness Network, parent company of The Patient Channel and The Newborn Channel, has announced the findings of a...
Sundrop Mobile, a mobile marketing and loyalty solutions provider, has launch a new mobile app called Reward Card...
The Digital Place-based Advertising Association (DPAA) announced today that growth rates for the industry sector are...
Is China is wrestling with an identity crisis of economic proportions? On one hand China is encouraging economic...
TheTMSway Launches Mobile Shortcodes Providing 1-Click Telco-Independent Access For Delivery of Location-based Offers,...
NEW YORK, NY - Adcentricity, a leading location-based digital advertising network and planning platform, has announced...
According to a new survey conducted online by Harris Interactive in December 2010 on behalf of Pontiflex, a developer...
Location-Enabled Services such as Facebook Places, Twitter, messaging, calendars, and advertising are set for strong...
SoloHealth, a developer of interactive health screening kiosks, is expanding the ad targeting capabilities of its...
What if Pepsi were to have installed a temporary Wifi Network at the Stadium itself. A private stadium wide network,...
Top Sources: Addressable Advertising
- adage.com
- screenmediadaily.com
- promodirect.com
- Advertising Age
- online.wsj.com
- blog.polk.com
- tommartin.typepad.com
- Reuters
- talentculture.com
- CTAM SmartBrief
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