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Addressable advertising allows advertisers to get the right message to the right viewer at the right time. Simply put: it’s a method of delivering specific commercials to a target demographic through cable and satellite set-top boxes. This topic covers the latest information on addressable advertising as it comes to a set-top box near you.
Addressable Advertising is part of Business Exchange, suggested by Drew Kerr. This topic contains 150 news and 63 blog items. Read updated news, blogs, and resources about Addressable Advertising. Find user-submitted articles and reactions on Addressable Advertising from like-minded professionals.
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Digital signage and DOOH standards and best practices. Editor-selected, regularly updated collection of links to major...
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