In 1994, telecommunications giant AT&T ran a series of television ads in the US created by N W Ayer and directed by David Fincher (!) with the tagline “You Will.” The ads started with a voiceover by Mr. Tom “Magnum P.I.” Selleck asking, “Have you ever…” and then go on to show a whole set of new technology, ending with the kicker, “You will. And the company that will bring it to you is...
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Reactions to AT&T's "You Will" Ads 15 Years Later
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