Most Active Articles 2009-11-24T04:59:04.190-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:advertising-creative Burt Helm bhelm168 urn:com:businessweek:bx:article:4650465415979680278-ce78bffdbdc7c8bdbb9ad0cc3af336c8 2009-11-23T17:36:18.606-05:00

As the recession ends, make sure you have your best agency staffers locked up and focused on your account.

As the recession ends, make sure you have your best agency staffers locked up and focused on your account. http://mlcwideangle.exbdblogs.com/2009/11/23/don%e2%80%99t-let-valuable-agency-talent-walk-out-the-door/ Marketing Leadership Council tkoopersmith354 0 0 0 0 urn:com:businessweek:bx:article:11184314657743001703-f649b2f61b7e18a8d6fce80e20d3c265 2009-11-23T05:02:47.489-05:00

2009 Design Annual The finest design solutions of the past year were chosen by our distinguished jury who, despite challenging economic conditions, expressed optimism about the future of design and found plenty of excellent work to choose from.

2009 Design Annual The finest design solutions of the past year were chosen by our distinguished jury who, despite challenging economic conditions, expressed optimism about the future of design and found plenty of excellent work to choose from. http://www.commarts.com/annuals/2009-Design Itamar Medeiros imedeiros325 0 0 0 0 urn:com:businessweek:bx:article:14260696134427883859-633cda2b36d3c762aafd7f0cf21c3fdf 2009-11-23T04:45:37.738-05:00

Source of inspiration, trend barometer and presentation of the best and most creative works of communication design - the international yearbook communication design has long established itself as a standard work and a must have for every creative professional.

Source of inspiration, trend barometer and presentation of the best and most creative works of communication design - the international yearbook communication design has long established itself as a standard work and a must have for every creative professional. http://astore.amazon.com/dexigner-20/detail/3899391101 Itamar Medeiros imedeiros325 0 0 0 0 urn:com:businessweek:bx:article:13668186095489426668-b786f2ff9a820413a75f4438266a247d 2009-11-22T20:57:47.085-05:00

Creativity and Technology debuted across the Atlantic today at London's Saatchi Gallery, housed in a former army barracks in the delightfully posh Sloane Square neighborhood. Out front, English school children scampered in mustard jumpers and maroon...

Creativity and Technology debuted across the Atlantic today at London's Saatchi Gallery, housed in a former army barracks in the delightfully posh Sloane Square neighborhood. Out front, English school children scampered in mustard jumpers and maroon... http://adage.com/digital/article?article_id=140658 Itamar Medeiros imedeiros325 0 0 0 0 urn:com:businessweek:bx:article:13668665719395136206-ae5eef93a1739d670dde03ca2149a0a2 2009-11-22T20:55:35.731-05:00

LONDON (AdAge.com) -- Some 300 attendees gathered at the Saatchi Gallery last week for Ad Age sibling Creativity's technology conference, Creativity and Technology, were treated to musings on bleeding-edge digital communication from Europe's top talent in advertising, technology and design. Speakers ranged from agency creatives and technologists to writers such as Adam Greenfield, author of "Everyware" and head of design direction at Nokia.

LONDON (AdAge.com) -- Some 300 attendees gathered at the Saatchi Gallery last week for Ad Age sibling Creativity's technology conference, Creativity and Technology, were treated to musings on bleeding-edge digital communication from Europe's top talent in advertising, technology and design. Speakers ranged from agency creatives and technologists to writers such as Adam Greenfield, author of "Everyware" and head of design direction at Nokia. http://adage.com/digital/article?article_id=140678 Itamar Medeiros imedeiros325 0 0 0 0 urn:com:businessweek:bx:article:1116026915454693308-4d30373df1a60399de3f17a392433380 2009-11-20T17:32:45.664-05:00

Back in June, Miracle Whip broadcasted its condiment manifesto to Gen Y. Punctuated with the official quivery chalkboard script of all advertising-spawned youth movements and set to a swaying, polyethnic crowd kickin' it kiddie-pool style, a bored...

Back in June, Miracle Whip broadcasted its condiment manifesto to Gen Y. Punctuated with the official quivery chalkboard script of all advertising-spawned youth movements and set to a swaying, polyethnic crowd kickin' it kiddie-pool style, a bored... http://www.unboundedition.com/pdp_thinking/2009/nov/20/miracle-whip-finds-its-brand-voice/ Patrick Davis Partners jdebruijn841 0 0 0 0 urn:com:businessweek:bx:article:12989847736884674745-2df3c0da0278f27dff0fc2d5a51112b5 2009-11-13T16:27:38.230-05:00

Mediacy, Inc. has launched their latest concept in place based marketing: Gatescapes. An ingenious concept that is sure to have a huge affect on the advertising world. For_Immediate_Release: (Free-Press-Release.com) November 13, 2009 -- Mediacy, Inc.

Mediacy, Inc. has launched their latest concept in place based marketing: Gatescapes. An ingenious concept that is sure to have a huge affect on the advertising world. For_Immediate_Release: (Free-Press-Release.com) November 13, 2009 -- Mediacy, Inc. http://www.free-press-release.com/news-mediacy-inc-placed-based-marketing-presents-gatescapes-1258135334.html Lauren Dresbach ldresbach642 10 9 1 0 urn:com:businessweek:bx:article:15611348933405512503-6793681bdfc85801cbe7a775a8058a0a 2009-11-16T10:28:22.986-05:00

After years of disappointing design, quality and performance, GAP seems tapped into the American cultural pulse once again. The company's holiday advertising campaign announces that the country is "Ready for Holiday Cheer." Like many retailers, GAP is spending more and launching earlier this year, including a major Vanity Fair insert and back cover. Whether these efforts end up translating to sales, of course, remains to be seen. Still, the campaign does more than any other to date to declare a shift in attitude. Consumers will decide for themselves to celebrate in ways "modest" or "all out," but either way, GAP gives permission "to liberate" from the dark clouds of the past 18 months. A holiday declaration of independence -- "This holiday, it's up to us" -- makes the empowerment message abundantly clear: Yes, Virginia, there is an American spirit of hope, even joy, that will not be silenced. The recession is over.

After years of disappointing design, quality and performance, GAP seems tapped into the American cultural pulse once again. The company's holiday advertising campaign announces that the country is "Ready for Holiday Cheer." Like many retailers, GAP is spending more and launching earlier this year, including a major Vanity Fair insert and back cover. Whether these efforts end up translating to sales, of course, remains to be seen. Still, the campaign does more than any other to date to declare a shift in attitude. Consumers will decide for themselves to celebrate in ways "modest" or "all out," but either way, GAP gives permission "to liberate" from the dark clouds of the past 18 months. A holiday declaration of independence -- "This holiday, it's up to us" -- makes the empowerment message abundantly clear: Yes, Virginia, there is an American spirit of hope, even joy, that will not be silenced. The recession is over. http://www.unboundedition.com/pdp_thinking/2009/nov/16/gap-announces-end-recession/ Patrick Davis Partners jdebruijn841 2 2 0 0 urn:com:businessweek:bx:article:12419379404093226587-a7faca15305fda5689ce8ebcbfc9da6f 2009-11-12T12:44:59.736-05:00

Is advertising dying? It’s certainly fashionable to say so. Conventional wisdom holds that traditional media’s grip on consumers continues to slip as they increasingly turn to the internet and their peers for entertainment and purchasing...

Is advertising dying? It’s certainly fashionable to say so. Conventional wisdom holds that traditional media’s grip on consumers continues to slip as they increasingly turn to the internet and their peers for entertainment and purchasing... http://www.oocl.it/nonconventionaladvertising/2009/11/12/experience-matters-a-lot-adv-vs-brand-experience/ Francesco Colantonio fcolantonio900 10 10 0 0 urn:com:businessweek:bx:article:2830504978856528535-66ede33e2ba2624ad5383696ea55afec 2009-11-13T06:31:03.297-05:00

In all this anticipation for smartphones, are some companies missing out on a mass market mobile marketing opportunity that already exists?

In all this anticipation for smartphones, are some companies missing out on a mass market mobile marketing opportunity that already exists? http://www.thinkbda.com/2009/11/13/why-you-shouldnt-wait-for-smartphones-to-start-marketing-on-mobiles/ Matt Ambrose mambrose409 1 1 0 0 urn:com:businessweek:bx:article:8629813916961406143-2da675df9016afa1426d3cb11102b1bb 2009-11-03T13:43:57.684-05:00

Earlier this year the Digital Marketing group at Mercedes-Benz USA, a Razorfish client, looked to maximize the online performance of its CPO program. Already reaching the target audience through a highly targeted media campaign, the next lever to pull was creative. This case study examines the success of that effort.

Earlier this year the Digital Marketing group at Mercedes-Benz USA, a Razorfish client, looked to maximize the online performance of its CPO program. Already reaching the target audience through a highly targeted media campaign, the next lever to pull was creative. This case study examines the success of that effort. http://www.headlightblog.com/2009/11/media-case-study-lifting-performance-with-dynamic-creative-optimization/ Mary S. Butler mbutler535 10 9 0 1 urn:com:businessweek:bx:article:7042084412061282647-e2d15d87686806a2394624cf37bb579e 2009-11-12T17:12:27.175-05:00

The Unbound Edition players, wisely sporting plastic-lined undergarments, take the stage to present the season finale, "Shut the Door. Have a Seat." (curtain up)

The Unbound Edition players, wisely sporting plastic-lined undergarments, take the stage to present the season finale, "Shut the Door. Have a Seat." (curtain up) http://www.unboundedition.com/pdp_thinking/2009/nov/12/attention-deficit-theatre-mad-men-season-three-epi/ Patrick Davis Partners jdebruijn841 0 0 0 0 urn:com:businessweek:bx:article:6751972202333188677-44910673523db894f98c1a02e6af1801 2009-11-06T09:25:07.913-05:00

Help yourself to the prime rib and the fillet of sole and move to the front of the theatre as the Unbound Edition Players present "The Grown Ups."

Help yourself to the prime rib and the fillet of sole and move to the front of the theatre as the Unbound Edition Players present "The Grown Ups." http://www.unboundedition.com/pdp_thinking/2009/nov/5/attention-deficit-theatre-mad-men-season-three-epi/ Patrick Davis Partners jdebruijn841 8 8 0 0 urn:com:businessweek:bx:article:1011897245501587479-203fcbca92ea5066021ac0d6494e7499 2009-11-06T15:09:30.370-05:00

A new idea for advertising. What about using flies to spread your message? Fly-Billboard. The idea is by Jung von Matt for Eichborn. They equipped 200 flies with billboard linked by wax. Just watch the video… We talked about the agency some days ago.

A new idea for advertising. What about using flies to spread your message? Fly-Billboard. The idea is by Jung von Matt for Eichborn. They equipped 200 flies with billboard linked by wax. Just watch the video… We talked about the agency some days ago. http://www.oocl.it/nonconventionaladvertising/2009/10/31/fly-advertising/ Francesco Colantonio fcolantonio900 4 4 0 0 urn:com:businessweek:bx:article:6961726087710147465-a12a1f39030c4a1b1b73689b51080868 2009-11-06T11:02:27.016-05:00

Until now, AR has never been used in Canada for out-of-home marketing purposes.

Until now, AR has never been used in Canada for out-of-home marketing purposes. http://www.digitalsignageuniverse.com/news_voltmedia_110609.html Lionel Tepper ltepper437 7 7 0 0 urn:com:businessweek:bx:article:14353972484034632162-f07a3f294af37aebeed201c5851837c8 2009-11-09T17:31:46.521-05:00

The Carter Presidential Library and Museum in Atlanta, Georgia recently reopened after an $8.5 million renovation.

The Carter Presidential Library and Museum in Atlanta, Georgia recently reopened after an $8.5 million renovation. http://www.digitalsignageuniverse.com/marketing24.html Lionel Tepper ltepper437 1 1 0 0 urn:com:businessweek:bx:article:12921265463486701353-ca52d88d95934d705c09b1f63b126b16 2009-11-03T00:28:19.621-05:00

Carvertising has been around for years—both the kind focused on rental cars, which we've covered several times, and the kind that lets sellsumers earn a little extra cash wrapping their own cars in ads. Setting its sights on the latter,...

Carvertising has been around for years—both the kind focused on rental cars, which we've covered several times, and the kind that lets sellsumers earn a little extra cash wrapping their own cars in ads. Setting its sights on the latter,... http://springwise.com/automotive/cashurwheels/ Dane Carlson dcarlson281 3 3 0 0 urn:com:businessweek:bx:article:7874687056666992942-15aa90a1021048b9b9180b53904093d9 2009-11-04T17:22:14.583-05:00

These ads make you stop. They make you smile. If you’re a guy, they make you think, hmmm, maybe I’ll take my wife fashion shopping for once.

These ads make you stop. They make you smile. If you’re a guy, they make you think, hmmm, maybe I’ll take my wife fashion shopping for once. http://atomictango.com/2009/11/04/looks-that-kill-fashion-ads-that-go-beyond-the-call-of-beauty/ Freddy J. Nager fnager424 1 1 0 0 urn:com:businessweek:bx:article:10048508133504385652-931a1e0c18b503f95d3e4e2054257c46 2009-10-31T10:09:10.129-04:00

Grab yourself a steaming bowl of Rice-a-Pony and sit back while the Unbound Edition Players present "The Gypsy and the Hobo." (curtain up)

Grab yourself a steaming bowl of Rice-a-Pony and sit back while the Unbound Edition Players present "The Gypsy and the Hobo." (curtain up) http://www.unboundedition.com/pdp_thinking/2009/oct/29/attention-deficit-theatre-mad-men-season-three-epi/ Patrick Davis Partners jdebruijn841 5 5 0 0 urn:com:businessweek:bx:article:11024912202702605330-29f0d650968bc32503930e54f768a05d 2009-10-31T14:23:43.940-04:00

It’s violent. It’s funny. It’s different from anything you’ve ever seen in business insurance advertising — or imagined you’d ever see.

It’s violent. It’s funny. It’s different from anything you’ve ever seen in business insurance advertising — or imagined you’d ever see. http://atomictango.com/2009/10/31/creativity-in-b2b-marketing-no-way-rooting-for-arnie-the-armadillo/ Freddy J. Nager fnager424 3 3 0 0 urn:com:businessweek:bx:article:7184442522891041011-07087530034d7e8da088db5dbeac1c15 2009-10-26T10:53:46.333-04:00

Published: October 25, 2009 It was a bizarre cat-and-mouse game, played on Sunday across scores of makeshift billboards in New York. One group of artists and activists spread across Lower Manhattan, transforming innumerous wheat-pasted posters — the...

Published: October 25, 2009 It was a bizarre cat-and-mouse game, played on Sunday across scores of makeshift billboards in New York. One group of artists and activists spread across Lower Manhattan, transforming innumerous wheat-pasted posters — the... http://www.nytimes.com/2009/10/26/nyregion/26posters.html Purim Jung pjung770 5 5 0 0 urn:com:businessweek:bx:article:3711750186006924102-57a3cfe79105baecca4e1782ca24ec31 2009-10-26T10:33:53.221-04:00

Color—a difference of a few shades can stimulate, depress, provoke, soothe, and even make us shiver or sweat. In fact, according to a study at Washington State University, people who are surrounded by the color green can endure more pain, and recover more quickly from surgery using fewer drugs.

Color—a difference of a few shades can stimulate, depress, provoke, soothe, and even make us shiver or sweat. In fact, according to a study at Washington State University, people who are surrounded by the color green can endure more pain, and recover more quickly from surgery using fewer drugs. http://peakbiety.com/blog/good-reading/psychology-of-color Kathryn Clark kclark777 8 8 0 0 urn:com:businessweek:bx:article:3895783236003649568-0bb87440b5ae3a700256c9c99ffecd30 2009-10-21T12:17:21.775-04:00

Leo Burnett in London classes up McDonald's in this poetic U.K. spot about the types of people who pass by (or rather, through) the Golden Arches on a typical day. By focusing on the patrons, and not on the food, the ad does a nice job of presenting McDonald's as something slightly more than a boring, omnipresent fast-food chain serving unidentifiable meat to people in a hurry.

Leo Burnett in London classes up McDonald's in this poetic U.K. spot about the types of people who pass by (or rather, through) the Golden Arches on a typical day. By focusing on the patrons, and not on the food, the ad does a nice job of presenting McDonald's as something slightly more than a boring, omnipresent fast-food chain serving unidentifiable meat to people in a hurry. http://adweek.blogs.com/adfreak/2009/10/burnett-moved-to-poetry-in-mcdonalds-spot.html Michael Arndt marndt561 6 5 0 1 urn:com:businessweek:bx:article:5849294187671054691-bb6b673d193776900252f07db986626a 2009-10-27T14:57:49.271-04:00

THEY’RE off! Although trick-or-treaters are still days away from ringing doorbells, the nation’s retailers are already starting their mad dash toward the Christmas finish line. The efforts to stimulate holiday feelings ahead of schedule are, of course, a result of the dire economy, as retailers remain anxious about the parsimonious mood among shoppers.

THEY’RE off! Although trick-or-treaters are still days away from ringing doorbells, the nation’s retailers are already starting their mad dash toward the Christmas finish line. The efforts to stimulate holiday feelings ahead of schedule are, of course, a result of the dire economy, as retailers remain anxious about the parsimonious mood among shoppers. http://www.nytimes.com/2009/10/27/business/media/27adco.html?ref=business Steve Hans shans652 2 2 0 0 urn:com:businessweek:bx:article:5556638285597873797-a29caabf6459e4b0ca9824f5e5f87d11 2009-10-29T10:24:58.239-04:00

BBDO-New York developed the advertising campaign for Campbell’s Chicken Noodle soup that is currently on television, in print and online. The noodle and mannequin were crafted by Traction Creative, Lancaster, Pa., which specializes in developing signature outdoor advertising elements. Once on site, the billboard components were installed in under five hours.

BBDO-New York developed the advertising campaign for Campbell’s Chicken Noodle soup that is currently on television, in print and online. The noodle and mannequin were crafted by Traction Creative, Lancaster, Pa., which specializes in developing signature outdoor advertising elements. Once on site, the billboard components were installed in under five hours. http://www.digitalsignageuniverse.com/news_campbells_102909.html Lionel Tepper ltepper437 0 0 0 0