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ADVERTISING CREATIVE
Advertising is everywhere -- but not all campaigns have to be huge to be successful. Advertisers are getting creative with building brands and getting their messages across to target audiences. Advertising creative covers Madison Avenue's latest and most notable advertising campaigns, micro-sites, viral videos, and more.
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Burger King's been around the block with cross-channel campaigns centered around online marketing. Heck, Subservient...
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Early reports capturing consumer reaction to Nike's Tiger Woods ad look grim. However, we'd argue Nike played a smart...
'Blended' street painting art, a new concept for the traditional art form of street painting coupled with the...
Consumer loyalty comes from creating an emotional bond with your consumer. When it comes to marcomm, do you hit your...
Nike's new Tiger spot is drawing some praise, and much criticism, for its resurrection (and arguably, exploitation) of...
Microsoft’s series of attack ads against Apple continues with the release of the third “Laptop Hunter” commercial,...
I need to get the word out about my business. I want to effectively reach my target audience and drive sales.
These ads make you stop. They make you smile. If you’re a guy, they make you think, hmmm, maybe I’ll take my wife...
Here's a fun way to look at a project from many perspectives to evaluate which one(s) to use in your presentation to...
IF music hath charm to soothe the savage breast, what can calm worried consumers during an economic crisis? Madison...
This amazing talk is by Elizabeth Gilbert, at TED. She is the author of Eat, Pray, Love, the smash bestseller.
The turbulent economy isn't stopping B2B marketers from producing world-class marketing communications.
Last spring McDonald’s launched a $100 million salvo in support of its new McCafe line of coffee drinks.
Here’s a four-step procedure for getting the information you need to write persuasive, fact-filled copy.
Great tactical example of information flow between marketing and sales from TELUS. They leveraged their local sales...
I know a high school English teacher who refuses to use red pen when editing her students' work. "It's like...
With new technology like QR Codes and the rapid growth in smart phone usage, tourism marketers are poised to...
If you have a powerful singing voice you should sing. If you have a mediocre singing voice, you should sing and dance.
It takes an elite greyhound three steps to reach its top speed of 45 mph. Here's how to apply this marvel of nature to...
The C.H.E.W. (Canadians Helping Each Other Win) campaign was launched by Wrigley Canada, a Proud Partner of the...
Top Sources: Advertising Creative
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