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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
Jessica Sibley.
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Well, here’s a big surprise: small businesses which spend more during a downturn actually do better financially.
News Web sites are starting to look a lot less like newspapers and a lot more like television.
Advertising during a recession requires a new way to think about creative and media strategies. There is a lot of...
Lin TV Corp. (NYSE:TVL) got the top spot on Wells Fargo Securities LLC's scorecard for the television industry's...
When a recession hits the consumers don t go away and your marketing plan shouldn t either. As a matter of fact experts...
With corporate managers under enormous pressure to control costs and maintain liquidity in the current credit crisis,...
Oh boy, it's everyone's favorite topic right now. The economic slowdown. But despite all the very real concerns,...
If you advertise only because your competition also does and they cut back during recession, you also do it.
With today's low-cost content creation and distribution tools brands can create 'campfire conversations' that can lead...
What did Steve Jobs do to be named “CEO of the Decade?” You can steal what he does best - create teams, lead through...
NEW YORK (AdAge.com) -- 2009 was a bad year for online advertising, too. This year figures to be the first down year...
An October 2008 Coca-Cola ad was meant to convince Australians that the carbonated beverage products will not make...
By Andrew Mickey, Q1 Publishing Do you know what a Model T is? Of course you do. Who doesn’t? It’s the car that put...
Trick or treat! Before I open the door to hear that perennial cry, I often wonder what's behind my door.
Over the years hundreds of studies have been conducted to prove companies should maintain advertising during a...
Amid a challenging business environment, look for opportunities to tune-up your marketing approach. Here’s a starter...
Hi Everyone,<br />Yesterday I approached a billboard company to get pricing for one month worth of advertising...
These are down times for marketers, and it's not just boozy parties getting the ax. In late March, Google (GOOG) laid...
80% of mobile phone owners are texting in addition to talking. Is that a big enough market for you to to focus on?
Why Buy Wholesale Products from Us? Professional wholesale Provider Milanoo.com is a professional online wholesale...
THEY’RE off! Although trick-or-treaters are still days away from ringing doorbells, the nation’s retailers are already...
My basic premise is that the internet is not replacing advertising but shattering it, and all the king’s horses, all...
Using “business babble” is nothing more than an attempt to convince people that we know what we’re talking about.
Top Sources: Advertising in a Recession
- bawden.wordpress.com
- adage.com
- BusinessWeek
- techcrunch.com
- New York Times
- adweek.com
- online.wsj.com
- brandingstrategyinsider.com
- my-creativeteam.com
- Afrigator
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