(NAPSI)-Reaching new customers can be challenging for most businesses. While tried-and-true methods such as newspaper...
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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
Jessica Sibley.
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If you MUST advertise, or feel an overwhelming desire to pay lots of money to see your company in print, then for...
(NAPSI)-Reaching new customers can be challenging for most businesses. While tried-and-true methods such as newspaper...
Many firms don't know who their most profitable customers are, let alone how to keep them coming back to their business.
Advertising on the internet can be an important part of your marketing strategy, helping to drive traffic to your...
Advertising during a recession requires a new way to think about creative and media strategies. There is a lot of...
Most digital-ad-spending forecasts for the rest of 2009 (and beyond) are predicting little-to-no growth this year.
When a recession hits the consumers don t go away and your marketing plan shouldn t either. As a matter of fact experts...
Local press has been having a torrid time of it lately. It seems that scarcely a week goes by without reports of more...
An October 2008 Coca-Cola ad was meant to convince Australians that the carbonated beverage products will not make...
Over the years hundreds of studies have been conducted to prove companies should maintain advertising during a...
These are down times for marketers, and it's not just boozy parties getting the ax. In late March, Google (GOOG) laid...
If you advertise only because your competition also does and they cut back during recession, you also do it.
LONDON/CANNES: Sir Martin Sorrell, chief executive of WPP Group, the marketing services conglomerate, has pointed to a...
The great ad network shakeout hasn’t happened, and the Web publisher revolution of 2009 appears to be on hold.
Oh boy, it's everyone's favorite topic right now. The economic slowdown. But despite all the very real concerns,...
With corporate managers under enormous pressure to control costs and maintain liquidity in the current credit crisis,...
By Andrew Mickey, Q1 Publishing Do you know what a Model T is? Of course you do. Who doesn’t? It’s the car that put...
SHARE TOOLS PRINT COMMENT SUBSCRIBE RSS RELATED ARTICLES 1. Interpublic, Microsoft Team To...
Despite popular belief, even beer sales are vulnerable to recession. So faced with dropping demand and competition from...
Amid a challenging business environment, look for opportunities to tune-up your marketing approach. Here’s a starter...
That's what Tony Granger, global chief creative officer at Young & Rubicam, New York, told an audience of industry...
My basic premise is that the internet is not replacing advertising but shattering it, and all the king’s horses, all...
Household and personal care might once have seemed recession-resistant, but last year U.S.-based personal-care...
Top Sources: Advertising in a Recession
- bawden.wordpress.com
- adage.com
- BusinessWeek
- techcrunch.com
- New York Times
- adweek.com
- online.wsj.com
- brandingstrategyinsider.com
- my-creativeteam.com
- utalkmarketing.com
Tweets on this Topic
Interesting article on how the recession has influenced engaging Gen Y (AdAge) - http://bit.ly/WOivD #advertising
New blog post: Online Advertising During Recession http://bit.ly/IZJeO
rt @webaddict @Szetela: Online Advertising Rising Above Other Mediums In Recession: http://adjix.com/h4d5 #marketing #trends
@Szetela Online Advertising Rising Above Other Mediums In Recession: http://adjix.com/h4d5
RT @Szetela: Online Advertising Rising Above Other Mediums In Recession: http://adjix.com/h4d5 #marketing #trends
SEO: Search Engine Optimisation: Online Advertising During Recession http://bit.ly/wERlk
Megan Meagher: Recession Has Changed Millennial Consumers - Advertising Age - CMO Strategy http://ow.ly/gtI3
RT @sponsorpitch: Despite Recession, Macy's Embraces 'Celebration Sponsorship' http://bit.ly/sLUGR #sponsorship #marketing #advertising
Online Advertising Rising Above Other Mediums In Recession: http://adjix.com/h4d5
Recession be Damned, Macy's Embraces 'Celebration Sponsorship' http://bit.ly/sLUGR #sponsorship #marketing #july4th #advertising
Despite Recession, Macy's Embraces 'Celebration Sponsorship' http://bit.ly/sLUGR #sponsorship #marketing #advertising
Online Advertising Rising Above Other Mediums In Recession | The ... http://bit.ly/CZCNf
Online Advertising Rising Above Other Mediums In Recession: By Jen Mary TaylorAs the current recession shows no .. http://bit.ly/qyhLn
Alternative advertising solutions |: It is common knowledge.We most definitely are in a recession.All you read a.. http://bit.ly/Tkynq
the recession aggression bag. now that's some entertaining advertising.
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