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ADVERTISING IN A RECESSION

As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?

Advertising in a Recession is part of Business Exchange, suggested by Jessica Sibley. This topic contains 475 news and 472 blog items. Read updated news, blogs, and resources about Advertising in a Recession. Find user-submitted articles and reactions on Advertising in a Recession from like-minded professionals.

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JIVOX: the new BUZZ wordmore

(NAPSI)-Reaching new customers can be challenging for most businesses. While tried-and-true methods such as newspaper...

Five advertising DON’Tsmore

If you MUST advertise, or feel an overwhelming desire to pay lots of money to see your company in print, then for...

A new ad medium that has taken the business world by stormmore

(NAPSI)-Reaching new customers can be challenging for most businesses. While tried-and-true methods such as newspaper...

Keep profitable customers coming back for moremore

Many firms don't know who their most profitable customers are, let alone how to keep them coming back to their business.

Advertising on the Internetmore

Advertising on the internet can be an important part of your marketing strategy, helping to drive traffic to your...

Good Strategy for Bad Timesmore

Advertising during a recession requires a new way to think about creative and media strategies. There is a lot of...

Why Women’s Sites Are Attracting Advertisers Even In A Downturnmore

Most digital-ad-spending forecasts for the rest of 2009 (and beyond) are predicting little-to-no growth this year.

Recession Marketing 101!!more

When a recession hits the consumers don t go away and your marketing plan shouldn t either. As a matter of fact experts...

Local businesses must seize low-risk advertising opportunitiesmore

Local press has been having a torrid time of it lately. It seems that scarcely a week goes by without reports of more...

Coca-Cola: Real Thing or myth?more

An October 2008 Coca-Cola ad was meant to convince Australians that the carbonated beverage products will not make...

Recession Marketing Success Requires Boldnessmore

Over the years hundreds of studies have been conducted to prove companies should maintain advertising during a...

Is Recession the Time to Boost Ad Spending?more

These are down times for marketers, and it's not just boozy parties getting the ax. In late March, Google (GOOG) laid...

Advertising & Recession- Why should it coexist? ...part III more

If you advertise only because your competition also does and they cut back during recession, you also do it.

Sorrell sees "tough times" ahead - WARC Newsmore

LONDON/CANNES: Sir Martin Sorrell, chief executive of WPP Group, the marketing services conglomerate, has pointed to a...

Not Dead Yet: Ad Nets Have Survived, Thanks to the Recessionmore

The great ad network shakeout hasn’t happened, and the Web publisher revolution of 2009 appears to be on hold.

Marketing in a Recession | Online Marketing Blog: Web Analytics,...more

Oh boy, it's everyone's favorite topic right now. The economic slowdown. But despite all the very real concerns,...

When the Going Gets Tough, the Tough Don't Skimp on Their Ad Budgetsmore

With corporate managers under enormous pressure to control costs and maintain liquidity in the current credit crisis,...

Turn Downturn into Opportunity Like a Billionairemore

By Andrew Mickey, Q1 Publishing Do you know what a Model T is? Of course you do. Who doesn’t? It’s the car that put...

Advertising In A Recession: Yes or No?more

For The Last Time: Yes, You CAN Drive Awareness Online! more

SHARE TOOLS PRINT COMMENT SUBSCRIBE RSS RELATED ARTICLES 1. Interpublic, Microsoft Team To...

Carlsberg: Free beer, horse tanning beds & Spend Managementmore

Despite popular belief, even beer sales are vulnerable to recession. So faced with dropping demand and competition from...

7 Marketing Tune-Ups for Tough Times (from Brainzooming)more

Amid a challenging business environment, look for opportunities to tune-up your marketing approach. Here’s a starter...

'Advertising Agencies Are Dead,' Says Execmore

That's what Tony Granger, global chief creative officer at Young & Rubicam, New York, told an audience of industry...

Why Advertising Is Failing On The Internetmore

My basic premise is that the internet is not replacing advertising but shattering it, and all the king’s horses, all...

Cutting Ad Spending in Recession Hurts Brands Long Termmore

Household and personal care might once have seemed recession-resistant, but last year U.S.-based personal-care...

Top Sources: Advertising in a Recession

  • bawden.wordpress.com
  • adage.com
  • BusinessWeek
  • techcrunch.com
  • New York Times
  • adweek.com
  • online.wsj.com
  • brandingstrategyinsider.com
  • my-creativeteam.com
  • utalkmarketing.com

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RECESSION PROOF OPPORTUNITY! Eb Manning | Cleveland, OH
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