Trick or treat! Before I open the door to hear that perennial cry, I often wonder what's behind my door.
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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
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Using “business babble” is nothing more than an attempt to convince people that we know what we’re talking about.
With today's low-cost content creation and distribution tools brands can create 'campfire conversations' that can lead...
Why Buy Wholesale Products from Us? Professional wholesale Provider Milanoo.com is a professional online wholesale...
David Carr buries the business magazines in a shallow grave in The New York Times Monday. It's impossible to argue with...
Advertising during a recession requires a new way to think about creative and media strategies. There is a lot of...
80% of mobile phone owners are texting in addition to talking. Is that a big enough market for you to to focus on?
When a recession hits the consumers don t go away and your marketing plan shouldn t either. As a matter of fact experts...
THEY’RE off! Although trick-or-treaters are still days away from ringing doorbells, the nation’s retailers are already...
NEW YORK (AdAge.com) -- 2009 was a bad year for online advertising, too. This year figures to be the first down year...
With corporate managers under enormous pressure to control costs and maintain liquidity in the current credit crisis,...
Oh boy, it's everyone's favorite topic right now. The economic slowdown. But despite all the very real concerns,...
If you advertise only because your competition also does and they cut back during recession, you also do it.
DETROIT (AdAge.com) -- Honda is feeling the love these days. American Honda Motor Co.'s vehicle line is in the midst of...
An October 2008 Coca-Cola ad was meant to convince Australians that the carbonated beverage products will not make...
Right now, every dollar in a marketer's budget has to stretch even further and show even more ROI than ever before.
By Andrew Mickey, Q1 Publishing Do you know what a Model T is? Of course you do. Who doesn’t? It’s the car that put...
Over the years hundreds of studies have been conducted to prove companies should maintain advertising during a...
Amid a challenging business environment, look for opportunities to tune-up your marketing approach. Here’s a starter...
Hi Everyone,<br />Yesterday I approached a billboard company to get pricing for one month worth of advertising...
These are down times for marketers, and it's not just boozy parties getting the ax. In late March, Google (GOOG) laid...
MARKETERS have been playing a new, more cautious game when it comes to signing athletes as endorsers, winnowing their...
My basic premise is that the internet is not replacing advertising but shattering it, and all the king’s horses, all...
When was the last time you made specific promises in your marketing? If you don’t you have no real differences – and...
Top Sources: Advertising in a Recession
- bawden.wordpress.com
- adage.com
- BusinessWeek
- techcrunch.com
- New York Times
- adweek.com
- online.wsj.com
- brandingstrategyinsider.com
- my-creativeteam.com
- Afrigator
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