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ADVERTISING IN A RECESSION

As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?

Advertising in a Recession is part of Business Exchange, suggested by Jessica Sibley. This topic contains 589 news and 368 blog items. Read updated news, blogs, and resources about Advertising in a Recession. Find user-submitted articles and reactions on Advertising in a Recession from like-minded professionals.

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The most active stories in this topic based on user activity.

End-of-the-World Prices from Clients of G-Man Marketingmore

LOS ANGELES, Calif., Feb. 7, 2012 (SEND2PRESS NEWSWIRE) -- With the end of the world scheduled to take place later this...

Good Strategy for Bad Timesmore

Advertising during a recession requires a new way to think about creative and media strategies. There is a lot of...

Leo Burnett Unveils Forecast of Human Behavioral Trends, HumanKind 201...more

Leo Burnett Chicago has released its first annual study, HumanKind 2012: The Transformation of Aspiration, highlighting...

When the Going Gets Tough, the Tough Don't Skimp on Their Ad Budgetsmore

With corporate managers under enormous pressure to control costs and maintain liquidity in the current credit crisis,...

Recession Marketing 101!!more

When a recession hits the consumers don t go away and your marketing plan shouldn t either. As a matter of fact experts...

Advertising In A Recession: Yes or No?more

How to Sell Advertising in a Recessionmore

Hi Everyone,<br />Yesterday I approached a billboard company to get pricing for one month worth of advertising...

Marketing in a Recession | Online Marketing Blog: Web Analytics, Searc...more

Oh boy, it's everyone's favorite topic right now. The economic slowdown. But despite all the very real concerns,...

Craft your Marketing message to suit the target audiencemore

Though the adage goes don’t judge a book by its cover, in business it is the opposite that holds true.

Advertising & Recession- Why should it coexist? ...part III more

If you advertise only because your competition also does and they cut back during recession, you also do it.

Turn Downturn into Opportunity Like a Billionairemore

By Andrew Mickey, Q1 Publishing Do you know what a Model T is? Of course you do. Who doesn’t? It’s the car that put...

7 Marketing Tune-Ups for Tough Times (from Brainzooming)more

Amid a challenging business environment, look for opportunities to tune-up your marketing approach. Here’s a starter...

Coca-Cola: Real Thing or myth?more

An October 2008 Coca-Cola ad was meant to convince Australians that the carbonated beverage products will not make...

Consumer will pay more than 5$ fee for debits? (updated)more

New trend on reducing ATM withdraws

Media in a recessionmore

As markets plunge to ever-lower levels, marketers are faced with some harsh decisions: Should they slash budgets for...

Recession Marketing Success Requires Boldnessmore

Over the years hundreds of studies have been conducted to prove companies should maintain advertising during a...

How to get a Brand on NBC's 'Today' Show for Free - Advertising Agemore

How to Get a Brand on NBC's 'Today' for Nothing Instead of Spending Tens of Thousands on a 30-second Ad, Just Stand...

Amazon Product Ads Gains Traction Competing Against Google - New Stra...more

Amazon Product Ads catching on

Why Advertising Is Failing On The Internetmore

My basic premise is that the internet is not replacing advertising but shattering it, and all the king’s horses, all...

Don't Let Hard Times Derail Your Advertisingmore

Even in a climate of fear, it's unwise to start knocking your rivals. And ads help reassure people it's business as...

14 Big Businesses That Started in a Recessionmore

5 Reasons Why CRM is Even More Important During a Recession Sales Force Automation Comparison Guide Beat the Recession...

Is Recession the Time to Boost Ad Spending?more

These are down times for marketers, and it's not just boozy parties getting the ax. In late March, Google (GOOG) laid...

7 Recession Marketing Tipsmore

A recession can also be a chance to meet a wholly ... to want savings, merchants will want more control over their...

Google's Glory Days Over?more

Google (GOOG Quote - Cramer on GOOG - Stock Picks) delivered on its fourth-quarter performance, but Wall Street isn't...

365 days of Promotional Activitymore

’Reach out’ are two of the strongest words in the business dictionary! Strongest because, for a brand to succeed, your...

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  • techcrunch.com
  • Afrigator
  • New York Times
  • knowledge.wharton.upenn.edu
  • MATR News
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  • The Ad Contrarian

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