accountIT has been 22 years since Irving Shulman shortened the name of his discount clothing chain from Daffy Dan’s to Daffy’s in a bid to class up the brand, which was known for goofy marketing stunts like perching mannequins on the roof so passers-by...
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
Reactions to Advertising - Daffy’s, Discounter of Clothes, Promotes a Rental Bargain
Join Business Exchange
to access the most relevant content for you, filtered by like-minded business professionals. Learn more
account