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ADVERTISING IN A RECESSION

As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?

Advertising in a Recession is part of Business Exchange, suggested by Jessica Sibley. This topic contains 654 news and 541 blog items. Read updated news, blogs, and resources about Advertising in a Recession. Find user-submitted articles and reactions on Advertising in a Recession from like-minded professionals.

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Recent blog posts on this topic.

Are You Communicating Or Is It Just Babble?more

Using “business babble” is nothing more than an attempt to convince people that we know what we’re talking about.

Micro-Content: The Future of Advertisingmore

With today's low-cost content creation and distribution tools brands can create 'campfire conversations' that can lead...

Text Message Marketing; The Next Thing You Should Be Doing more

80% of mobile phone owners are texting in addition to talking. Is that a big enough market for you to to focus on?

Why Email Marketing Is Most Popular Form Of Online Lead Generationmore

Right now, every dollar in a marketer's budget has to stretch even further and show even more ROI than ever before.

Research on Advertising in a Recession: A Critical Review and...more

Gerard J Tellis, Kethan Tellis. Journal of Advertising Research. New York: Sep 2009. Vol. 49, Iss. 3; p. 304...

Do You Suffer From Gutless Marketing?more

When was the last time you made specific promises in your marketing? If you don’t you have no real differences – and...

The Advertising Recession at Conde Nastmore

Ad revenues at Conde Nast will down by $1 billion from 2008, according to the Publishers Information Bureau.

Google CEO says we’ve seen the worst of advertising recessionmore

...worst of the advertising recession. As the words left his mouth, a rainbow ... maybe he was just talking to a gaggle...

Google: The Worst Is Overmore

Google Inc Chief Executive Eric Schmidt said on Wednesday that the worst of the advertising recession is over, and...

Google: Ad Recession Is Overmore

...worst of the advertising recession is over saying that Google started to see signs of a recovery in...

Google CEO says worst of ad slump is overmore

...that the worst of the advertising recession was over, and pointed to signs of a recovery in both...

Neiman's Christmas Book reflects economic realitymore

Earnings reports, Marketing and advertising, Recession. The new Neiman Marcus Christmas Book looks a ...

Unleash The Beast - Your Marketing Recovery Strategymore

When the economy recovers will you be caught with your business pants down? Here’s what you need do develop your own...

Time Inc Isn't For Sale, Only Until It Is…more

...of expansion in it…It is true that the magazine business, right now, during this recession, is having a bit of an...

Will it be lights out for London Lite?more

...free in London how long will Associated keep London Lite going? Back in March, I covered a ... papers could survive...

Time Warner NOT Selling Its Magazines Says Jeff Bewkesmore

...business, right now, during this recession, is having a bit of an advertising recession, but the thing to remember...

Time Warner CEO says Time Inc. isn't for salemore

...business, right now, during this recession, is having a bit of an advertising recession, but the thing to remember...

Online advertising spending overtakes TV advertising spending in UKmore

TV advertisements according to a report ... advertising recession accelerated this by six months. TV advertising fell...

Internet Advertising Now Bigger Than TV Advertising In The UKmore

...than on television advertising, with a ... advertising recession accelerated this by six months. TV advertising fell...

Are you infected by The Make It Pretty Syndrome? Find out now!more

Don’t kid yourself, how your marketing or your webpage looks matters. You can’t get away with ugly because it’s...

What future for ITV’s skateboarding ducks?more

...the worst advertising recession in living memory, a digital revolution and the likelihood of a...

Recession marketing strategies reviewedmore

Thanks to the recession ... Wed, 30 Sep 2009 - Thanks to the recession, consumers have become much more...

Does Your Business Target the Great Experience - or Miss?more

If you want more money then make it memorable. The total customer experience goes beyond customer service.

Do Your Proposals Stink or Sell? Pick One!more

Learn how to deodorize your proposals and responses. So much of business begins with a RFP. Be different and win more...

Can You Answer The Big, “So What?”more

Can you successfully face the challenge of this two-word question? It forces you to drill down to the ultimate benefits...

Top Sources: Advertising in a Recession

  • bawden.wordpress.com
  • techcrunch.com
  • brandingstrategyinsider.com
  • my-creativeteam.com
  • Afrigator
  • The Ad Contrarian
  • mediamemo.allthingsd.com
  • MATR News
  • viget.com
  • clickz.com

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RECESSION FREE! ENTRY LEVEL ADVERTISING / MARKETING / MANAGEMENT Mrc Direct | San Diego, CA
Posted: Nov 4
Advertising Sales Local AD Link | Dallas, TX
Posted: Sep 7
What Recession? We Are Expanding! Tjc | Cincinnati, OH
Posted: Jul 21
Advertising Sales Starkart | Baltimore, MD
Posted: Oct 26
ADVERTISING / MARKETING - Entry Level Sales Baltimore, MD
Posted: Nov 3

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