Advertising in a Recession - Business Exchange

MLC | Don’t Let Valuable Agency Talent Walk

2009-11-23T17:40:53.197-05:00

There’s nothing like a recession to make your agencies work really hard for you. But as we start to see the dimmest of lights at the end of the tunnel, you’d be smart to make sure you have your best agency staffers locked up and focused on your account.

Advertise on Twitter using Be a Magpie

2009-11-22T14:38:12.656-05:00

Twitter is brilliant at reaching large numbers of people, but what about when you need to go beyond the usual Friend / Follower relationship and want to reach out using the power of Twitter users social graphs to raise awareness of a particular campaign?

Don't Stop Marketing In A Recession

2009-11-16T10:22:22.859-05:00

Well, here’s a big surprise: small businesses which spend more during a downturn actually do better financially. Marketing professionals have been giving this advice to businesses of all sizes since the first recession. But too many business leaders make marketing their first, instead of their last, cut. It’s nice to have some empirical data to prove our assertion.

You Can Increase Marketing Revenue Response - Break The Secret Customer Code

2009-11-20T21:57:42.450-05:00

What if there was a customer code that held the secret to increased marketing response and revenue? What if breaking the code gave you the strategy to transform passive, mediocre marketing into an interactive experience that makes customers eager to do business with you? The Code is YCDBSYA and you’ll learn how break it.

Good Strategy for Bad Times

2009-01-04T14:39:39.356-05:00

Advertising during a recession requires a new way to think about creative and media strategies. There is a lot of validity to staying the course with advertising but not without making some changes to your base stragegies to maximize the efficiency of your dollars.

Online Ads Are Booming, if They’re Attached to a Video

2009-11-11T00:25:23.411-05:00

News Web sites are starting to look a lot less like newspapers and a lot more like television.

Recession Marketing 101!!

2009-03-02T10:27:00.000-05:00

When a recession hits the consumers don t go away and your marketing plan shouldn t either. As a matter of fact experts suggest increasing...

When the Going Gets Tough, the Tough Don't Skimp on Their Ad Budgets

2008-12-05T13:39:17.679-05:00

With corporate managers under enormous pressure to control costs and maintain liquidity in the current credit crisis, advertising budgets often appear to be a dispensable luxury in the struggle to survive. Executives who succumb to that temptation,...

Marketing in a Recession | Online Marketing Blog: Web Analytics, Search Engine Marketing & Social Media : Viget Labs

2009-01-26T10:10:33.287-05:00

Oh boy, it's everyone's favorite topic right now. The economic slowdown. But despite all the very real concerns, products still need to be moved, sales need to be made, and companies still need to advertise. As we are all too well aware, the...

The TV recession (Dealscape

2009-11-12T16:20:08.317-05:00

Lin TV Corp. (NYSE:TVL) got the top spot on Wells Fargo Securities LLC's scorecard for the television industry's third-quarter results. The Providence, R.I., company beat estimates for third-quarter revenue, Ebitda and earnings per share.

Advertising & Recession- Why should it coexist? ...part III

2009-02-20T20:21:28.250-05:00

If you advertise only because your competition also does and they cut back during recession, you also do it. But remember the competition’s objective may not be yours even if both are in the same category.

Advertising In A Recession: Yes or No?

2008-11-03T03:01:00.000-05:00

Coca-Cola: Real Thing or myth?

2009-04-09T08:09:09.789-04:00

An October 2008 Coca-Cola ad was meant to convince Australians that the carbonated beverage products will not make children fat. More, caffeine is no problem, nor should consumers worry about soft drinks - especially energy drinks - rotting one’s teeth anymore.

Online Advertising Spending Expected to Be Down for 2009 - Advertising Age

2009-10-20T13:55:08.958-04:00

NEW YORK (AdAge.com) -- 2009 was a bad year for online advertising, too. This year figures to be the first down year for online ads since 2002, the hangover from the internet-bubble years. Spending on online advertising is expected to come in at $22.

Turn Downturn into Opportunity Like a Billionaire

2009-01-22T14:25:58.603-05:00

By Andrew Mickey, Q1 Publishing Do you know what a Model T is? Of course you do. Who doesn’t? It’s the car that put America on wheels. It was the product of some of the greatest manufacturing...

Micro-Content: The Future of Advertising

2009-11-02T14:55:36.406-05:00

With today's low-cost content creation and distribution tools brands can create 'campfire conversations' that can lead to increased awareness, interest and sales.

Recession Marketing Success Requires Boldness

2009-04-20T11:37:58.639-04:00

Over the years hundreds of studies have been conducted to prove companies should maintain advertising during a recession.

7 Marketing Tune-Ups for Tough Times (from Brainzooming)

2009-01-18T10:10:24.020-05:00

Amid a challenging business environment, look for opportunities to tune-up your marketing approach. Here’s a starter checklist that could be valuable for you: Maximize What You’ve Got – Inventory creative that’s already developed and make sure it’s...

Develop Real Leadership - Steal From Steve Jobs

2009-11-09T16:28:34.669-05:00

What did Steve Jobs do to be named “CEO of the Decade?” You can steal what he does best - create teams, lead through passion and energy and communicate in the simplest terms. Here’s how you can become the next big leader. Wouldn’t you like to be the “CEO of the Next Decade?

How to Sell Advertising in a Recession

2008-10-21T20:26:00.000-04:00

Hi Everyone,
Yesterday I approached a billboard company to get pricing for one month worth of advertising for my new company.

Trick Or Click! Why Are Advertisers Letting Themselves Get Tricked?

2009-11-03T08:40:54.421-05:00

Trick or treat! Before I open the door to hear that perennial cry, I often wonder what's behind my door. Could it be a cute, innocent, costumed child hoping for a sweet return for his or her efforts? Or this time will it be a masked teenager with a malicious, hidden agenda -- just looking to get some loot? Oddly enough, this is what advertisers and agencies experience every day when they buy across networks and exchanges.

Is Recession the Time to Boost Ad Spending?

2009-05-04T10:06:30.979-04:00

These are down times for marketers, and it's not just boozy parties getting the ax. In late March, Google (GOOG) laid off 200 sales and marketing employees. Advertising giant Omnicom Group (OMC) cut more than 3,000 positions in late 2008.

Why Advertising Is Failing On The Internet

2009-03-23T00:49:47.657-04:00

My basic premise is that the internet is not replacing advertising but shattering it, and all the king’s horses, all the king’s men, and all the creative talent of Madison Avenue cannot put it together again. To analyze this statement we need a working definition of advertising, and I proposed the following, which is as general as I could make it: Advertising is using sponsored commercial messages to build a brand and paying to locate these messages where they will be observed by potential customers performing other activities; these messages describe a product or service, its price or fundamental attributes, where it can be found, its explicit advantages, or the implicit benefits from its use.

Media in a recession

2008-11-17T09:00:31.447-05:00

As markets plunge to ever-lower levels, marketers are faced with some harsh decisions: Should they slash budgets for 2009 or hang there and hope that extra investment pays dividends as rivals retreat? These are tough calls and in one respect it hinges on one crucial factor: how consumers respond to the steady drip-drip of bad news about the economy...

How to get a Brand on NBC's 'Today' Show for Free - Advertising Age

2009-02-02T14:06:55.291-05:00

How to Get a Brand on NBC's 'Today' for Nothing Instead of Spending Tens of Thousands on a 30-second Ad, Just Stand Outside With a Sign by Brian Steinberg Published: February 02, 2009 NEW YORK (AdAge.com) -- Most marketers looking to get their...