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ADVERTISING IN A RECESSION

As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?

Advertising in a Recession is part of Business Exchange, suggested by Jessica Sibley. This topic contains 654 news and 541 blog items. Read updated news, blogs, and resources about Advertising in a Recession. Find user-submitted articles and reactions on Advertising in a Recession from like-minded professionals.

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Recent news on this topic.

ITV sees surprise ad revenue increasemore

NAR for the fourth quarter to be flat, taking the full year down 12 percent after the worst advertising recession on...

UPDATE 2-ITV sees surprise ad revenue increase, shares jumpmore

NAR for the fourth quarter to be flat, taking the full year down 12 percent after the worst advertising recession on...

Ant and Dec sign two-year ITV dealmore

exclusive content for ITV.com, including behind-the-scenes footage from their shows and blogs. Earlier this year as the...

Cresswell: Uncertainty over top jobs not distracting anyone at ITVmore

revenue forecast was in comparison with a dire 15% decline in the same month in 2008, when the advertising recession...

Burns to lead Channel 4more

executive to replace Andy Duncan, who leaves next month. Channel 4, which faces a funding shortfall amid the...

Revenue and Profit Declines at Time Warnermore

the company has said it will spin-off — AOL — and another that has been battered by the advertising recession and is...

Lord Burns to lead Channel 4more

replace Andy Duncan, who leaves next month. Channel 4, which is facing a funding shortfall amid the worst advertising...

Ex-Treasury secretary to lead Channel 4more

replace Andy Duncan, who leaves next month. Channel 4, which is facing a funding shortfall amid the worst advertising...

Trick Or Click! Why Are Advertisers Letting Themselves Get Tricked?more

Trick or treat! Before I open the door to hear that perennial cry, I often wonder what's behind my door.

David Carr and the death of aspiration (Dealscapemore

David Carr buries the business magazines in a shallow grave in The New York Times Monday. It's impossible to argue with...

China Wholesale - Wholesale Cheap Halloween Costumes, Sexy Costumes, M...more

Why Buy Wholesale Products from Us? Professional wholesale Provider Milanoo.com is a professional online wholesale...

Peter Fincham interview: ITV's reluctant hero?more

" There has been a pay squeeze in the TV industry as commercial broadcasters struggle with the worst advertising...

Advertising woes weigh on Interpublic's profitmore

billion. Analysts expected it to report revenue of $1.42 billion, according to Thomson Reuters I/B/E/S.

Advertising - Retailers Lean on Traditions for Christmasmore

THEY’RE off! Although trick-or-treaters are still days away from ringing doorbells, the nation’s retailers are already...

Dyke and Eyre among frontrunners to be C4 chairmanmore

in public ownership. They will also have to set a course through some choppy commercial waters, as the advertising...

Scrapper Redstone back from the brinkmore

Redstone's empire has taken place at CBS. A year ago, as the company was battered by the advertising recession, its...

Conrad Black's shadow hangs over the collapse of a media empiremore

focused on deleveraging.' Sell-offs to raise funds over the past 18 months have proved insufficient to withstand an...

Honda's 'Social Experiment' Nets 2 Million Facebook Friends - Advertis...more

DETROIT (AdAge.com) -- Honda is feeling the love these days. American Honda Motor Co.'s vehicle line is in the midst of...

Ten talks of better times after $89m lossmore

TEN NETWORK swung to an $89.4 million loss in 2008-09 as the advertising recession and its ratings woes last year...

Yahoo sales faltermore

rose 7% from the same period last year, and the company's chief executive, Eric Schmidt, said the advertising recession...

LaunchPad Launches New LaunchPad Websitemore

agencies.' 'Recession-proof your marketing' was a timely commentary by Poulos. He wrote, 'To compete and prevail in...

Online Advertising Spending Expected to Be Down for 2009 - Advertising...more

NEW YORK (AdAge.com) -- 2009 was a bad year for online advertising, too. This year figures to be the first down year...

Yahoo profits triple even as sales dropmore

rose 7% from the same period last year, and the company's chief executive, Eric Schmidt, said the advertising recession...

Yahoo profits soar even as sales dropmore

rose 7% from the same period last year, and the company's chief executive, Eric Schmidt, said the advertising recession...

How Marketers Might Change to Deliver 'Adaptive Branding'more

Interview With Nicholas Utton Why the Founders Coldwell Banker CMO Explains Ad Strategy Turning Company History Into a...

Top Sources: Advertising in a Recession

  • adage.com
  • BusinessWeek
  • New York Times
  • adweek.com
  • online.wsj.com
  • utalkmarketing.com
  • brandingstrategyinsider.com
  • knowledge.wharton.upenn.edu
  • MediaPost | Online Media News
  • adcontrarian.blogspot.com

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RECESSION FREE! ENTRY LEVEL ADVERTISING / MARKETING / MANAGEMENT Mrc Direct | San Diego, CA
Posted: Nov 8
Advertising Sales Local AD Link | Dallas, TX
Posted: Sep 7
What Recession? We Are Expanding! Tjc | Cincinnati, OH
Posted: Jul 21
ADVERTISING / MARKETING - Entry Level Sales Baltimore, MD
Posted: Nov 3
Advertising Sales Starkart | Baltimore, MD
Posted: Oct 26

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