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ADVERTISING IN A RECESSION

As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?

Advertising in a Recession is part of Business Exchange, suggested by Jessica Sibley. This topic contains 616 news and 471 blog items. Read updated news, blogs, and resources about Advertising in a Recession. Find user-submitted articles and reactions on Advertising in a Recession from like-minded professionals.

News

Recent news on this topic.

MLC | Don’t Let Valuable Agency Talent Walkmore

There’s nothing like a recession to make your agencies work really hard for you. But as we start to see the dimmest of...

Advertise on Twitter using Be a Magpiemore

Twitter is brilliant at reaching large numbers of people, but what about when you need to go beyond the usual Friend /...

Archie Norman to shake up ITV boardroommore

collapse of ITV Digital. Grade ruled out a return to pay-TV early in his regime but the deep advertising recession...

You Can Increase Marketing Revenue Response - Break The Secret Custome...more

What if there was a customer code that held the secret to increased marketing response and revenue? What if breaking...

ITV hire former Asda boss and Tory MP Archie Norman as new chairman to...more

of them,’ he said. ‘Thanks to Michael Grade’s remarkable work the company has come through the worst advertising...

Former Tory MP Archie Norman named ITV chairmanmore

will take up the post in January, added that Grade had helped to bring ITV through 'the worst advertising recession for...

Archie Norman chosen as ITV chairmanmore

to do.” He paid tribute to Mr Grade’s “remarkable job” of bringing the company through the worst advertising recession...

Why Rent When You Can Own?more

its legions of editors and writers working hard to produce a great, advertising-supported Web site? As if the...

Roy Greenslade: Tories plan 'big bang' deregulation of the mediamore

our media industries exposed and vulnerable to huge market shocks. "It has taken the combination of a bitter...

Online ad spend 'set to climb by more than 7% in 2010'more

Online ad spend is set to buck the trend of the wider advertising recession in 2010 with a predicted 7.

The TV recession (Dealscapemore

Lin TV Corp. (NYSE:TVL) got the top spot on Wells Fargo Securities LLC's scorecard for the television industry's...

Advertising bookings up, but fears linger that TV recovery could stand...more

last year must take into account the fact that last winter was dominated by the worst of the recession.

Online Ads Are Booming, if They’re Attached to a Video more

News Web sites are starting to look a lot less like newspapers and a lot more like television.

Google to acquire AdMob for $750 millionmore

and other company executives about Google's renewed prospects now that the company believes the worst of the...

Craig Stephen's This Week in China: Asian pay-TV industry looks health...more

Quotes Comments Screener (1) Alert Email Print HONG KONG (MarketWatch) -- The media industry might be facing an...

Asian pay-TV industry looks healthymore

The media industry might be facing an advertising recession, fragmentation and increasing competition, but one area...

ITV sees surprise ad revenue increasemore

NAR for the fourth quarter to be flat, taking the full year down 12 percent after the worst advertising recession on...

UPDATE 2-ITV sees surprise ad revenue increase, shares jumpmore

NAR for the fourth quarter to be flat, taking the full year down 12 percent after the worst advertising recession on...

Ant and Dec sign two-year ITV dealmore

exclusive content for ITV.com, including behind-the-scenes footage from their shows and blogs. Earlier this year as the...

Cresswell: Uncertainty over top jobs not distracting anyone at ITVmore

revenue forecast was in comparison with a dire 15% decline in the same month in 2008, when the advertising recession...

Burns to lead Channel 4more

executive to replace Andy Duncan, who leaves next month. Channel 4, which faces a funding shortfall amid the...

Revenue and Profit Declines at Time Warnermore

the company has said it will spin-off — AOL — and another that has been battered by the advertising recession and is...

Lord Burns to lead Channel 4more

replace Andy Duncan, who leaves next month. Channel 4, which is facing a funding shortfall amid the worst advertising...

Ex-Treasury secretary to lead Channel 4more

replace Andy Duncan, who leaves next month. Channel 4, which is facing a funding shortfall amid the worst advertising...

Trick Or Click! Why Are Advertisers Letting Themselves Get Tricked?more

Trick or treat! Before I open the door to hear that perennial cry, I often wonder what's behind my door.

Top Sources: Advertising in a Recession

  • adage.com
  • BusinessWeek
  • New York Times
  • adweek.com
  • online.wsj.com
  • utalkmarketing.com
  • brandingstrategyinsider.com
  • knowledge.wharton.upenn.edu
  • MediaPost | Online Media News
  • adcontrarian.blogspot.com

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Immediate Positions in: Communications/Advertising/Marketing/PR Community Events | Cromwell, CT
Posted: Nov 23
Marketing and Advertising Representatives Ecs | New York, NY
Posted: Nov 11
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Posted: Nov 23
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Posted: Sep 7

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