accountThere’s nothing like a recession to make your agencies work really hard for you. But as we start to see the dimmest of...
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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
Jessica Sibley.
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Read updated news, blogs, and resources about Advertising in a Recession. Find user-submitted articles and reactions on Advertising in a Recession from
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News
Recent news on this topic.
Twitter is brilliant at reaching large numbers of people, but what about when you need to go beyond the usual Friend /...
collapse of ITV Digital. Grade ruled out a return to pay-TV early in his regime but the deep advertising recession...
What if there was a customer code that held the secret to increased marketing response and revenue? What if breaking...
of them,’ he said. ‘Thanks to Michael Grade’s remarkable work the company has come through the worst advertising...
will take up the post in January, added that Grade had helped to bring ITV through 'the worst advertising recession for...
to do.” He paid tribute to Mr Grade’s “remarkable job” of bringing the company through the worst advertising recession...
its legions of editors and writers working hard to produce a great, advertising-supported Web site? As if the...
our media industries exposed and vulnerable to huge market shocks. "It has taken the combination of a bitter...
Online ad spend is set to buck the trend of the wider advertising recession in 2010 with a predicted 7.
Lin TV Corp. (NYSE:TVL) got the top spot on Wells Fargo Securities LLC's scorecard for the television industry's...
last year must take into account the fact that last winter was dominated by the worst of the recession.
News Web sites are starting to look a lot less like newspapers and a lot more like television.
and other company executives about Google's renewed prospects now that the company believes the worst of the...
Quotes Comments Screener (1) Alert Email Print HONG KONG (MarketWatch) -- The media industry might be facing an...
The media industry might be facing an advertising recession, fragmentation and increasing competition, but one area...
NAR for the fourth quarter to be flat, taking the full year down 12 percent after the worst advertising recession on...
NAR for the fourth quarter to be flat, taking the full year down 12 percent after the worst advertising recession on...
exclusive content for ITV.com, including behind-the-scenes footage from their shows and blogs. Earlier this year as the...
revenue forecast was in comparison with a dire 15% decline in the same month in 2008, when the advertising recession...
executive to replace Andy Duncan, who leaves next month. Channel 4, which faces a funding shortfall amid the...
the company has said it will spin-off AOL and another that has been battered by the advertising recession and is...
replace Andy Duncan, who leaves next month. Channel 4, which is facing a funding shortfall amid the worst advertising...
replace Andy Duncan, who leaves next month. Channel 4, which is facing a funding shortfall amid the worst advertising...
Trick or treat! Before I open the door to hear that perennial cry, I often wonder what's behind my door.
Top Sources: Advertising in a Recession
- adage.com
- BusinessWeek
- New York Times
- adweek.com
- online.wsj.com
- utalkmarketing.com
- brandingstrategyinsider.com
- knowledge.wharton.upenn.edu
- MediaPost | Online Media News
- adcontrarian.blogspot.com
Tweets on this Topic
Question: Has the recession has made Advertising work harder, leaner, better? Because I'm struggling to think of a good campaign in 09.
Online Advertising Has Made It's Mark Far Earlier Than Expected Due Maybe To The Recession http://bte.tc/yT7 #RTW #RTW
Sales Rock Stars Wanted! Recession Proof, $75... - Minneapolis, MN (http://tinyurl.com/yjqft8a) Get Advertising Jobs #Advertising #55401
Recession Proof Income - Incoming Calls- No Pressure... - Denver, CO (http://tinyurl.com/ybcrvxq) Get Advertising Jobs #Advertising #80204
Recession boosting profile of earned media (PR) over paid media (advertising & marketing) http://tinyurl.com/ydmg2br
What did we do for this recession? Increased staff. Maintained and added inventories. Opened longer hours. Increased advertising.
What did our competition do for this recession? Cut inventory. Cut staff. Cut advertising.
A strip club is advertising 10 dollar lap dances b4 7PM. Who said the recession is over?
http://bit.ly/8QCsrl #JWT's Top 10 #Brand Responses to the Recession-Cash for Clunkers highly overrated and misplaced here. #advertising
Many experts suggest increasing marketing and advertising during a recession because your competition is likely... http://bit.ly/07hZQt9
RT @lovenadav: 130,000 advertising pros have lost their jobs in Great Recession. But this is a happy movie! http://www.lemonademovie.com
Recession Leads Campbell to Overhaul Cooking Site - Advertising Age - News: http://bit.ly/5GKNGy
RT @lovenadav: 130,000 advertising professionals have lost their jobs in this Great Recession.. but this is a happy movie! http://www.le ...
130,000 advertising professionals have lost their jobs in this Great Recession.. but this is a happy movie! http://www.lemonademovie.com :-)
Just posted about a new documentary on creatives in the recession: http://bit.ly/773LpA #design #advertising #recession #design
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