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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
Jessica Sibley.
This topic contains
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368 blog
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News
Recent news on this topic.
First-half 2009 may have been the most brutal period ever for consumer magazines, with ad pages plunging 27.
We haven’t weighed in on BusinessWeek since news emerged that McGraw-Hill is seeking to unload the magazine.
I know I don’t act like what people think a CEO should act like, but I do think like one. I love numbers and know...
Ad spending plans for online and mobile media have rebounded more than any other major media, according to the most...
NEW YORK (AdAge.com) -- BusinessWeek is not TV Guide, OK? Sure, it may seem like the business weekly's heyday coincided...
July 17, 2009 Firms unsure of Olympic marketing restrictions Small firms that so much as mention the Olympics in their...
There was a time when age used to matter for marketers. We would buy media based on presumed age ranges of audiences in...
FriendFeed has recently launched a search feature, and so Facebook search must be coming soon. Skip to next paragraph...
We’re living in a social media world, and, like it or not, our avatar is often the first impression others get about us...
Euro's Gray-Bearded Creation for Heineken Brand Has Led to Double-Digit Gains in Declining Category
IT has been 22 years since Irving Shulman shortened the name of his discount clothing chain from Daffy Dan’s to Daffy’s...
SHARE TOOLS PRINT COMMENT SUBSCRIBE RSS RELATED ARTICLES 1. Online Branding And The Definition Of...
Media research firm MAGNA says it sees a silver lining in the 14% ad revenue drop it projects for this year across all...
NEW YORK (AdAge.com) -- In his first forecast as the new global director of forecasting for Interpublic Group of Cos.
An advertising forecaster said Monday that the worst is over for the U.S. ad slump but that across-the-board revenue...
The search engine marketing (SEM) sector appears to have stabilized, according to Efficient Frontier's U.S.
Online search will be the only major medium to expand its advertising market during 2009, according to a new forecast...
Unilever, Reckitt, P&G Scrape for Media Savings, Look to Reduce Rosters
Recent research on a number of fronts all point in one direction: difficult economic times have bolstered the rollout...
Published: July 9, 2009 The folks over at MySpace sure have a lot on their plate, and the pressure is mounting.
NEW YORK (AdAge.com) -- Mayor Michael Bloomberg wants to save New York's media industry. Many who toil in publishing,...
As consumers' time and attention gets divided and sub-divided across an expanding array of digital channels --...
Joshua Karp’s media startup seemed quixotic, well, from the start: the Printed Blog, a free weekly newspaper whose...
I've been getting mixed emotions from people regarding the idea of adding or cutting advertisement costs during the...
Top Sources: Advertising in a Recession
- adage.com
- BusinessWeek
- knowledge.wharton.upenn.edu
- New York Times
- adcontrarian.blogspot.com
- adweek.com
- online.wsj.com
- brandingstrategyinsider.com
- utalkmarketing.com
- MediaPost | Online Media News
Tweets on this Topic
Great seminar today "Thank God It's Recession" by @Starmanship . Raja Haddad has phenomenal communication skills. #Advertising #Lebanon
@JigarPandyaa For Marketers there will be a situation kind of RECESSION, but There are many advertising platforms still available.
RT @ikroh: Beat the recession with online advertising: http://t.co/fG3Vm8k7
Recession Buster Software Advertising Package is Back by Popular Demand http://t.co/thXbc5Qc
Current Recession Is Great News For Free Online Advertisers Like MySheriff (marketwire) http://t.co/qH2WENFi
The Experts Guide To Finding An Advertising Or Marketing Job In The Recession: Times are tough and only the stro... http://t.co/0UzDeO5X
Beat the recession with online advertising: http://t.co/fG3Vm8k7
Internet Advertising largely unaffected by global economy whether be it strong, weak or even in recession http://t.co/mVOiRhfW
When the going gets tough, the tough PROMOTE! Marketing, Promotions and Advertising yourself, business, event is the recession buster. ask
@shekharkapur 10% fall in value.... the value is not worth the paper it is written on. advertising revenues are down due to recession!
#Recession survival tip(s). http://t.co/f3EloJc9 #advertising
Advertising in a Bad Economy : Why You Need to Advertise in a Recession Now to Grow Your Business in the Future http://t.co/7nIGK8HJ
Ok now we really are in recession! M&S advertising food based on 'prices you'll like' WTF?! What happened to the food porn?
Why in a recession are Volkswagen
& natwest advertising families giving or gifting children in their late teens/20s wads of cash or cars?!?!
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