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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
Jessica Sibley.
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do you sell stuff to people when nobody's buying? The answer, according to the ad-world gurus, is 'recession marketing.
m not going to tell you how much we're paying Jeff,' Warner says, but, with a looming advertising recession and budget...
Forced by the tough financial situation the advertising budgets in every media are squeezed and the advertising and...
Times are tough. Small businesses especially are feeling the squeeze as credit dries up, and customers tighten their...
Retail marketers spent 12% more on search ad campaigns between October and December in 2008, compared with the same...
CBS's Moonves: Scatter Pricing Stays Even With Upfront Volume of Ads off for NCAA Tournament Mainly Due to Auto...
As budgets tighten, media such as display ads will come under scrutiny
2009 is going to be a challenging year for online video, social networking, and pretty much any segment of the Web...
While online ad spending is projected to continue expanding - albeit at a much more modest rate of growth - the...
Jan 6 (Reuters) - Merriman Curhan Ford upgraded Google Inc (GOOG.O) to "neutral" from "sell" and...
As Tracking Proliferates, Web Publishers Are Left Out Behavioral Targeting Punishes Producers of Original Content by...
bad old days of 2001, when the destabilization of the grossly inflated tech-stock market engendered the most severe...
Advertising during a recession requires a new way to think about creative and media strategies. There is a lot of...
It hardly matters what sector of the economy you're in—it's none too soon for 2008 to be over. In the advertising...
Happy New Year? Retail Tanks, 73,000 Stores Could Close 2. Media Out: Walmart Splits With PRISM 3. Kids Motivated By TV...
Internet stocks mostly sank in 2008, as Web heavyweights Google and Yahoo were wounded by slowdowns in retail sales and...
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Do harder times mean softer standards? As growth in online advertising slows, some Internet companies are easing the...
Christopher Vollmer, the head of Booz & Company's North American media practice, recently said these businesses...
The metrics that many advertisers and publishers rely on to measure the effectiveness of online display ad campaigns...
The year ahead will likely challenge marketers as never before. A slowing economy has, to state the obvious, put...
The current TV advertising market remains weak, with TV program pricing suffering. But the worst may be yet to come,...
Saying its current practices do not "match up to clients' expectations or our contractual obligations," DDB...
Top Sources: Advertising in a Recession
- adage.com
- BusinessWeek
- knowledge.wharton.upenn.edu
- adcontrarian.blogspot.com
- New York Times
- adweek.com
- online.wsj.com
- brandingstrategyinsider.com
- utalkmarketing.com
- MediaPost | Online Media News
Tweets on this Topic
[MediaPace] Has trade media recovered from the Great Recession? http://t.co/j15qQDZzUx #b2b #advertising
Don't stop advertising in a recession. Read on http://t.co/nsHX1TRun5’t-stop-advertising-in-a-recession/
RT @Get_Noticed_: Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
RT @Get_Noticed_: Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
RT @Get_Noticed_: Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
RT @GdnMediaNetwork: The end of mass media and the end of ad recession - the latest digital trends from @ozodam http://t.co/df1LGmOaMY
RT @GdnMediaNetwork: The end of mass media and the end of ad recession - the latest digital trends from @ozodam http://t.co/df1LGmOaMY
The end of mass media and the end of ad recession - the latest digital trends from @ozodam http://t.co/df1LGmOaMY
Mobile-enhanced economy and the end of ad recession http://t.co/6fhOejBKLj via @guardian #mobile #mobiletrend
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