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ADVERTISING IN A RECESSION

As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?

Advertising in a Recession is part of Business Exchange, suggested by Jessica Sibley. This topic contains 589 news and 368 blog items. Read updated news, blogs, and resources about Advertising in a Recession. Find user-submitted articles and reactions on Advertising in a Recession from like-minded professionals.

News

Recent news on this topic.

Myspace Sold for $35 millionmore

Facebook has managed to leapfrog MySpace by a mile and a double with over 700 million members, 157 million visitors in...

Brands as Publishersmore

Joe Pulizzi talks about his take on what's next. According to Joe, brands are going to take a much more active role in...

Get Reliable Supplier of Promotional Products!more

Companies and businesses give away promotional products and promotional gifts to reach out to their target market and...

How to Use Printed Products For Promotional Activities?more

Promotional products are one of the most popular advertising tools that are used to promote a particular branding...

Best Promotional Pens Available in the USA Marketmore

Many organizations today are using various promotional products to advertise and promote their businesses.

The One Thing Every Blogger Outreach Campaign Needsmore

The devil is in the details... and this blog post talks in length about how to get the details right for your next...

Best 5 Unique Promotional Office Itemsmore

Effective promotional activities are ideal for building a positive image of your brand. Print advertisements and TV...

Establish Your Brand Identity Through Patriotic Giveawaymore

Independence Day is celebrated across the nation on the 4th of July every year. This is the best time to plan your...

Why Promotional Media Strategy is Essential?more

Are you planning to enhance your brand presence in the promotional media around you? If your answer is ‘yes’, then the...

Best Printing Option: Digital and Offsetmore

If you had to select between varied printing options a few decades ago, your choice in selecting offset printing would...

Top 5 Best Corporate Giveawaysmore

With useful yet classy promotional business gifts, you can create a lasting impression of your brand in front of your...

Tips to Promote Your Brand Onlinemore

Creating powerful brand identity is essential to gradually enhance the growth of your brand. The first impression...

ABC hopes 'upfront' ad sales cement its comebackmore

the networks unload the bulk of their commercial inventory for the upcoming season. "Three years ago, during the...

Video-Commerce.org: Sex and Social Video Marketing: How Brands Are Bui...more

Looking for better performance? Seeking a way to stimulate your readers? Wondering if your position will satisfy your...

Will Groupon Become Irrelevant?more

Groupon is hoping for a $20 billion valuation in its coming IPO. Yes, the company is growing fast, but as I wrote last...

Global ad spending outstrips U.S. growthmore

(FT) While quarterly earnings statements on Thursday confirm the US market is emerging from its advertising recession,...

Talking The Future of Mobile with Mike Merrillmore

Mike Merrill, is the President, Social Media Club of Dallas and the Director of Marketing for ReachCast &...

Global ad spending outstrips U.S. growthmore

(FT) While quarterly earnings statements on Thursday confirm the US market is emerging from its advertising recession,...

International ad spending outstrips US growthmore

Extract not available.

Groupon Bubble About to Burst?more

Is it just me, or does something seem fundamentally…I don’t know…off about the business models of Groupon, Living...

Shameless producer All3Media assesses sale potential with UBS reviewmore

The company is understood to have significantly improved its business performance as the industry recovered from the...

Guy Kawasaki on the Art of Enchantmentmore

about what you need: people, marketing, infrastructure, tools, and office space. People are much cheaper because of the...

Tinseltown exitmore

of trade exhibitions. The titles were acquired from Nielsen Co. in December 2009 in the midst of an advertising...

The Times Announces Digital Subscription Planmore

choices. Even as other media have recovered, newspapers have seen little bright side from the end of the recession.

Falco ready to risemore

Joe Uva shocked the industry yesterday by quitting the Spanish-language media giant after leading the company through...

Top Sources: Advertising in a Recession

  • adage.com
  • BusinessWeek
  • knowledge.wharton.upenn.edu
  • New York Times
  • adcontrarian.blogspot.com
  • adweek.com
  • online.wsj.com
  • brandingstrategyinsider.com
  • utalkmarketing.com
  • MediaPost | Online Media News

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