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ADVERTISING IN A RECESSION

As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?

Advertising in a Recession is part of Business Exchange, suggested by Jessica Sibley. This topic contains 589 news and 368 blog items. Read updated news, blogs, and resources about Advertising in a Recession. Find user-submitted articles and reactions on Advertising in a Recession from like-minded professionals.

News

Recent news on this topic.

Gartner Outlines How Digital Can Survive Recessionmore

FACED WITH AN ECONOMY SPIRALING downward into recession and online spending at risk, what's an Internet executive to...

Building Brands In A Recessionmore

Whether you're an economist or not, and whether you want to full believe it or not, the U.S. economy is in a recession.

Spending Trimmed for Slower Timesmore

As concerns about the economy mount, some ad agencies and media-buying firms already have begun some belt-tightening.

Clear Channel fight gets down 'n' dirty, Texas-stylemore

(Fortune) -- The sale of Clear Channel Communications, America's biggest radio station owner, has rambled and lurched...

Soft Economy Drives Marketers to Fewer and Bigger Media Partners: Jack...more

Assuming this week's release of fourth quarter GDP data confirms an official recessionary economy, marketers, media...

Will interactive survive a recession?more

There have been recent predictions concerning advertising's future if a recession hits. Underscore Marketing's...

Online Advertising Stays Healthymore

Online advertising continues to stand its ground even in a shaky economy.

Sector Snap: Web advertisingmore

NEW YORK Shares of online advertising companies traded sought direction Tuesday, as coverage initiations by a JMP...

Sprint Nextel to retool advertisingmore

Sprint Nextel Corp. is retooling its marketing message yet again as it seeks to give wireless customers a reason to...

Rupert Murdoch "more pessimistic" on economymore

NEW YORK (Reuters) - News Corp (NWSa.N: Quote, Profile, Research) Chief Executive Rupert Murdoch said he has become...

News Corp's Murdoch "more pessimistic" on U.S. economymore

NEW YORK (Reuters) - News Corp (NWSa.N: Quote, Profile, Research) Chief Executive Rupert Murdoch said he has become...

Sorrell's seeing eyemore

From predicting the pressure that internet advertising would have on the television market to the growth of the Chinese...

Heart broken Capital loses battle for Londonmore

With plummeting audiences and a disenchanted City, Fru Hazlitt will find it difficult to turn the radio station around,...

The ID which has been used to access this Moreover Technologies link i...more

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Top Sources: Advertising in a Recession

  • adage.com
  • BusinessWeek
  • knowledge.wharton.upenn.edu
  • New York Times
  • adcontrarian.blogspot.com
  • adweek.com
  • online.wsj.com
  • brandingstrategyinsider.com
  • utalkmarketing.com
  • MediaPost | Online Media News

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