FACED WITH AN ECONOMY SPIRALING downward into recession and online spending at risk, what's an Internet executive to...
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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
Jessica Sibley.
This topic contains
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368 blog
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Recent news on this topic.
Whether you're an economist or not, and whether you want to full believe it or not, the U.S. economy is in a recession.
As concerns about the economy mount, some ad agencies and media-buying firms already have begun some belt-tightening.
(Fortune) -- The sale of Clear Channel Communications, America's biggest radio station owner, has rambled and lurched...
Assuming this week's release of fourth quarter GDP data confirms an official recessionary economy, marketers, media...
There have been recent predictions concerning advertising's future if a recession hits. Underscore Marketing's...
Online advertising continues to stand its ground even in a shaky economy.
NEW YORK Shares of online advertising companies traded sought direction Tuesday, as coverage initiations by a JMP...
Sprint Nextel Corp. is retooling its marketing message yet again as it seeks to give wireless customers a reason to...
NEW YORK (Reuters) - News Corp (NWSa.N: Quote, Profile, Research) Chief Executive Rupert Murdoch said he has become...
NEW YORK (Reuters) - News Corp (NWSa.N: Quote, Profile, Research) Chief Executive Rupert Murdoch said he has become...
From predicting the pressure that internet advertising would have on the television market to the growth of the Chinese...
With plummeting audiences and a disenchanted City, Fru Hazlitt will find it difficult to turn the radio station around,...
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Top Sources: Advertising in a Recession
- adage.com
- BusinessWeek
- knowledge.wharton.upenn.edu
- New York Times
- adcontrarian.blogspot.com
- adweek.com
- online.wsj.com
- brandingstrategyinsider.com
- utalkmarketing.com
- MediaPost | Online Media News
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