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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
Jessica Sibley.
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As I've said in the past, I do think social media numbers matter, but at some point, your social media strategy has to...
Here is what I learned when I tested the livestreaming video via your Fan Page feature on Facebook using the Livestream...
billion by the end of the year, after slumping by 8 per cent in 2009 - the worst advertising recession in recent...
A few weeks ago I continued my experimentation with QR codes, especially with scanable QR clothing, but added in a...
NEW YORK, N.Y. (SEND2PRESS NEWSWIRE) -- CheapOair, a top 10 online travel booking site, announces the launch of its...
Here's a detailed report on the current status of ad market across media platforms - TV, Print, Online, Radio, and...
Consumer research is only as effective as the answers you get. This post gives four suggestions for driving better...
a larger proportion of revenues, the picture is far gloomier, but that could be explained by a cyclical advertising...
why everyone is chasing mobile gold. It's because this platform was launched in the thick of the advertising recession.
to Christmas is being closely watched by the industry because last December marked the end of the TV advertising...
percent jump from a year ago. "Just one year ago we were still in the midst of an advertising recession, but...
in the third quarter from a year earlier, according to comScore Inc. (SCOR). The market suffered from an...
Extract not available.
Newsflash: Social Media Marketing isn't all about conversation. Content Marketing plays a large role too.
sales were now back at the level they reached in 2008, albeit with 8% fewer staff. WPP WPP Advertising Recession Zoe...
With the advent of social media and inbound marketing, there seems to be a trend toward online advertising and away...
To deliver the most cost-effective advertising campaign for your small business, you need to do something with a wow...
the work that his agency had done for the brewer. Like many another advertising agency, last year's advertising...
While you've probably heard a lot about QR codes, there are other options out there. One option is MS (Microsoft) Codes.
It is a premier and exclusive information resource center for consumers in multiple target groups. The news topics on...
I'm not sure when it happened or even what day it was... but somewhere, sometime recently, marketing as we known it...
Tweet With the recent news of Groupon's compelling Gap case study, where the Gap sold $11 million in Groupons, Groupon...
You have everything you need to be an amazing success. But can you do it? It doesn't take a program, training or any...
has been falling. People don't want to print leaflets because of the cost. When there is a recession, marketing budgets...
Top Sources: Advertising in a Recession
- adage.com
- BusinessWeek
- knowledge.wharton.upenn.edu
- adcontrarian.blogspot.com
- New York Times
- adweek.com
- online.wsj.com
- brandingstrategyinsider.com
- utalkmarketing.com
- MediaPost | Online Media News
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