accountHoping to reach children at school and shoppers at the store, a growing number of national brands are turning to an old...
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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
Jessica Sibley.
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Fairfax calls bottom to ad revenue decline By Peter Smith in Sydney Published: August 24 2009 10:13 | Last updated:...
BATAVIA, Ohio (AdAge.com) -- You might expect a last laugh from Paul Polman, but he's having none of it, at least not...
We no longer need "The Big Idea" in the way most agencies still view it Agencies need clients more than...
A presentation by leading designer and branding expert David Brier on the power of design and what it can do when used...
Take Tim Hughes, chairman of marketing and the PR concern Photon. In the midst of a rather nasty advertising recession,...
I'm a big fan of the mob. Seriously. You have to respect an organization that can literally get away with murder.
NEW YORK (AdAge.com) -- It's not getting a lot better, but at least it's not getting any worse. And it probably won't...
Earlier this year, Forrester Research released its five year advertising forecast which found that marketers were...
With both consumers and companies cutting back on spending, some of your competitor’s may be cutting prices to win more...
More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank, or auto dealership during a...
CHICAGO (AdAge.com) -- Lest you're thinking it's all about lattes, salads and chicken sandwiches, McDonald's is putting...
Walt Disney's ABC intends to sell less advertising inventory in its upfront negotiations than it has in previous years,...
I counsel a lot of people both formally as a consultant and in my private life informally about Twitter.
With a new brand strategy in place, Wendy’s International Inc. now has a partner to help get that message out.
Time Warner, the media conglomerate, said Wednesday that its second-quarter profit declined 34 percent, hurt by the...
NBC, Roku, Vimeo Get New Deal for Web Shows
Keeping sales flowing is a major challenge when people are spending less. Rather than using your resources to chase new...
NEW YORK (AdAge.com) -- When fashion magazines revealed how poorly ad pages sold in their important September issues,...
Explode some common misperceptions surrounding the issue of magazine closings: Magazine closings are primarily...
The recession-fueled advertising downturn underlines the urgency of using the Web to glean data and target consumers...
In a world of hiring freezes, cut projects and cut budgets, low production, and shrinking incomes, why would anyone...
Big marketers, including American Express, General Motors and Royal Dutch Shell, have cut back on the fees they pay ad...
As if the New York Times doesn’t have enough to worry about, with total advertising revenues down 32 percent in the...
The site features avatars called “advatars†that can be custom-dressed and touring well-known Minneapolis venues as...
Top Sources: Advertising in a Recession
- adage.com
- BusinessWeek
- knowledge.wharton.upenn.edu
- New York Times
- adcontrarian.blogspot.com
- adweek.com
- online.wsj.com
- brandingstrategyinsider.com
- utalkmarketing.com
- MediaPost | Online Media News
Tweets on this Topic
Great seminar today "Thank God It's Recession" by @Starmanship . Raja Haddad has phenomenal communication skills. #Advertising #Lebanon
@JigarPandyaa For Marketers there will be a situation kind of RECESSION, but There are many advertising platforms still available.
RT @ikroh: Beat the recession with online advertising: http://t.co/fG3Vm8k7
Recession Buster Software Advertising Package is Back by Popular Demand http://t.co/thXbc5Qc
Current Recession Is Great News For Free Online Advertisers Like MySheriff (marketwire) http://t.co/qH2WENFi
The Experts Guide To Finding An Advertising Or Marketing Job In The Recession: Times are tough and only the stro... http://t.co/0UzDeO5X
Beat the recession with online advertising: http://t.co/fG3Vm8k7
Internet Advertising largely unaffected by global economy whether be it strong, weak or even in recession http://t.co/mVOiRhfW
When the going gets tough, the tough PROMOTE! Marketing, Promotions and Advertising yourself, business, event is the recession buster. ask
@shekharkapur 10% fall in value.... the value is not worth the paper it is written on. advertising revenues are down due to recession!
#Recession survival tip(s). http://t.co/f3EloJc9 #advertising
Advertising in a Bad Economy : Why You Need to Advertise in a Recession Now to Grow Your Business in the Future http://t.co/7nIGK8HJ
Ok now we really are in recession! M&S advertising food based on 'prices you'll like' WTF?! What happened to the food porn?
Why in a recession are Volkswagen
& natwest advertising families giving or gifting children in their late teens/20s wads of cash or cars?!?!
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