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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
Jessica Sibley.
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The economic downturn is causing most marketers to decrease media spending budgets, and the remaining expenditures are...
Bruce Springsteen and Paul McCartney demonstrate the simple task of getting something down on paper.
The dream of quitting the day job and making a living from blog revenue has proved to be far-fetched for most bloggers.
G.M. is borrowing a play from Chrysler’s former chief, Lee Iacocca, above preparing to film a 1980s spot, to sell its...
NEW YORK (AdAge.com) -- Last spring when Reckitt Benckiser said it would take $20 million of its marketing budget out...
More than $10bn in advertising disappeared from US media markets in the first six months...
the world of a marketing professional, arts lover, small business owner and self proclaimed B-rate Foodie.
NEW YORK (AdAge.com) -- Surprise: The first half of 2009 was rougher on media than anticipated. How rough? Measured ad...
Today's consumer wants an experience that is equal to or more valuable than the expense of obtaining that experience.
Hoping to reach children at school and shoppers at the store, a growing number of national brands are turning to an old...
Fairfax calls bottom to ad revenue decline By Peter Smith in Sydney Published: August 24 2009 10:13 | Last updated:...
BATAVIA, Ohio (AdAge.com) -- You might expect a last laugh from Paul Polman, but he's having none of it, at least not...
We no longer need "The Big Idea" in the way most agencies still view it Agencies need clients more than...
A presentation by leading designer and branding expert David Brier on the power of design and what it can do when used...
Take Tim Hughes, chairman of marketing and the PR concern Photon. In the midst of a rather nasty advertising recession,...
I'm a big fan of the mob. Seriously. You have to respect an organization that can literally get away with murder.
NEW YORK (AdAge.com) -- It's not getting a lot better, but at least it's not getting any worse. And it probably won't...
Earlier this year, Forrester Research released its five year advertising forecast which found that marketers were...
With both consumers and companies cutting back on spending, some of your competitor’s may be cutting prices to win more...
More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank, or auto dealership during a...
CHICAGO (AdAge.com) -- Lest you're thinking it's all about lattes, salads and chicken sandwiches, McDonald's is putting...
Walt Disney's ABC intends to sell less advertising inventory in its upfront negotiations than it has in previous years,...
I counsel a lot of people both formally as a consultant and in my private life informally about Twitter.
With a new brand strategy in place, Wendy’s International Inc. now has a partner to help get that message out.
Top Sources: Advertising in a Recession
- adage.com
- BusinessWeek
- knowledge.wharton.upenn.edu
- adcontrarian.blogspot.com
- New York Times
- adweek.com
- online.wsj.com
- brandingstrategyinsider.com
- utalkmarketing.com
- MediaPost | Online Media News
Tweets on this Topic
Working down town in the hood and just seen a bar advertising the recession burger and the Obama special...... Uhhhh
RT @SJMellis: So the Global recession could actually be helping Advertising agencies get new clients. Interesting view... probably a very s…
So the Global recession could actually be helping Advertising agencies get new clients. Interesting view... probably a very split one
[MediaPace] Has trade media recovered from the Great Recession? http://t.co/j15qQDZzUx #b2b #advertising
Don't stop advertising in a recession. Read on http://t.co/nsHX1TRun5’t-stop-advertising-in-a-recession/
RT @Get_Noticed_: Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
RT @Get_Noticed_: Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
RT @Get_Noticed_: Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
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