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ADVERTISING IN A RECESSION

As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?

Advertising in a Recession is part of Business Exchange, suggested by Jessica Sibley. This topic contains 599 news and 369 blog items. Read updated news, blogs, and resources about Advertising in a Recession. Find user-submitted articles and reactions on Advertising in a Recession from like-minded professionals.

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Google CEO strikes somber note, looks ahead to 2010more

SAN FRANCISCO (MarketWatch) -- Google Inc. Chief Executive Eric Schmidt painted a grim portrait of the economic...

Local Ad Markets Shrinkingmore

Between 2008 and 2013, local ad spending will decline at a 1.4 percent compound annual rate to $144.4 billion

Amazon Product Ads Gains Traction Competing Against Google - New Stra...more

Amazon Product Ads catching on

Social Media Isn't All About Conversationmore

Newsflash: Social Media Marketing isn't all about conversation. Content Marketing plays a large role too.

Is it Time for a PR/Marketing Makeover?more

Prime time television is full of makeover shows which feature people who are totally clueless about how they appear to...

5 Reasons Twitter Sucks For Customer Servicemore

There I wrote it. That's right... when you stop and think about it, Twitter really sucks for customer service.

Core Benefits Take You Nowhere - Market Like Lady Gagamore

Any difference that your competition can duplicate isn't a difference. You don't have to be the leader, the innovator...

Gartner Outlines How Digital Can Survive Recessionmore

FACED WITH AN ECONOMY SPIRALING downward into recession and online spending at risk, what's an Internet executive to...

The Day Marketing Diedmore

I'm not sure when it happened or even what day it was... but somewhere, sometime recently, marketing as we known it...

Be Unforgettable - Marketing Tips From the Twilight Zonemore

If you're forgettable you might as well be invisible. That's what I learned from Rod Serling. He told me how you can...

The State Of Search Ad Trends In 2009more

Marketing budgets may have declined overall--but search budgets this year have increased about 6% compared with the...

Corporate Campaigns Hint at Brand-Advertising Revival - Advertising Ag...more

BATAVIA, Ohio (AdAge.com) -- If you page through The Wall Street Journal or New York Times, you might discover a few...

Three Keys to Unlocking the Door to a Perfect Taglinemore

Simple, memorable, and thought provoking.

Micro-Content: The Future of Advertisingmore

With today's low-cost content creation and distribution tools brands can create 'campfire conversations' that can lead...

Search News: Recession Means Research, Research Means Repetitionmore

Will more people do more searches on serach engines in a recession? What doe sthat mean for search marketers?

Attack Ads Move the Sales Needle for Campbell, Domino's - Advertising ...more

CHICAGO (AdAge.com) -- It's going to be a cruel summer in advertising. Attack ads have been on the rise for the past...

A Web Start-Up Counting on Ad Sales? Good Luck - Bits Blogmore

During the dot-com bust, as the online advertising market dried up and the Web companies that had been buying most of...

Marketing Innovation - The Extreme Effort Toolmore

How do you create the most innovative TV commercials in the world? By using patterns embedded in other innovative...

Ad projections cut for social networks | Digital Mediamore

With the economy taking a toll on even social-networking sites, eMarketer reduced its global forecast for advertising...

Calling All Pharma Companies: Docs Love Social Media | Kyle Lacy, Soci...more

Physicians increasingly using social media

No Recession For Online Advertising, Promisemore

Well, it would seem that based on that definition the U.S. economy is in fact in a recession; how deep it will go and...

The Gutsiest Business Strategy - Scratching The Value Itchmore

He was only able to devote ten hours a week to consulting, was booked solid for the next eight months - at $300 per...

What's The Difference Between Advertising & Social Media?more

Is it just a different channel or an entirely different approach to marketing to consumers and businesses? This post...

How To Turn Recession Into Opportunitymore

Like the report? Leave your comments below! We want to hear from you! What are you biggest recession marketing...

Sorrell forecasts a rough year aheadmore

as consumer spending fell and the credit crunch tightened its grip. Sir Martin, who famously identified the last...

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