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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
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Between 2008 and 2013, local ad spending will decline at a 1.4 percent compound annual rate to $144.4 billion
Amazon Product Ads catching on
Newsflash: Social Media Marketing isn't all about conversation. Content Marketing plays a large role too.
Prime time television is full of makeover shows which feature people who are totally clueless about how they appear to...
There I wrote it. That's right... when you stop and think about it, Twitter really sucks for customer service.
Any difference that your competition can duplicate isn't a difference. You don't have to be the leader, the innovator...
FACED WITH AN ECONOMY SPIRALING downward into recession and online spending at risk, what's an Internet executive to...
I'm not sure when it happened or even what day it was... but somewhere, sometime recently, marketing as we known it...
If you're forgettable you might as well be invisible. That's what I learned from Rod Serling. He told me how you can...
Marketing budgets may have declined overall--but search budgets this year have increased about 6% compared with the...
BATAVIA, Ohio (AdAge.com) -- If you page through The Wall Street Journal or New York Times, you might discover a few...
Simple, memorable, and thought provoking.
With today's low-cost content creation and distribution tools brands can create 'campfire conversations' that can lead...
Will more people do more searches on serach engines in a recession? What doe sthat mean for search marketers?
CHICAGO (AdAge.com) -- It's going to be a cruel summer in advertising. Attack ads have been on the rise for the past...
During the dot-com bust, as the online advertising market dried up and the Web companies that had been buying most of...
How do you create the most innovative TV commercials in the world? By using patterns embedded in other innovative...
With the economy taking a toll on even social-networking sites, eMarketer reduced its global forecast for advertising...
Physicians increasingly using social media
Well, it would seem that based on that definition the U.S. economy is in fact in a recession; how deep it will go and...
He was only able to devote ten hours a week to consulting, was booked solid for the next eight months - at $300 per...
Is it just a different channel or an entirely different approach to marketing to consumers and businesses? This post...
Like the report? Leave your comments below! We want to hear from you! What are you biggest recession marketing...
as consumer spending fell and the credit crunch tightened its grip. Sir Martin, who famously identified the last...
Top Sources: Advertising in a Recession
- bawden.wordpress.com
- adage.com
- BusinessWeek
- Afrigator
- techcrunch.com
- knowledge.wharton.upenn.edu
- adcontrarian.blogspot.com
- New York Times
- The Ad Contrarian
- MATR News
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