accountBATAVIA, Ohio (AdAge.com) -- Marketers may be branding more, but they're spending less to do it. With inventory demand...
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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
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...you to look for a lifeline, don’t lean too heavily on marketing ... engage in as much impulse buying or social...
to Christmas is being closely watched by the industry because last December marked the end of the TV advertising...
Are you planning to enhance your brand presence in the promotional media around you? If your answer is ‘yes’, then the...
...your e-mails and other marketing communications, no matter how powerful, are doomed if you can’t get them into the...
It seems as though there are a million blogs. In fact, last time I checked, Technorati was reporting that over 120,000...
SAN FRANCISCO (AdAge.com) -- Spend on marketing, capital investment and innovation or risk losing your business within...
As I've said in the past, I do think social media numbers matter, but at some point, your social media strategy has to...
I've been getting mixed emotions from people regarding the idea of adding or cutting advertisement costs during the...
At AlwaysOn OnMedia '09, a panel on mobile agreed progress is being made, albeit torturously slow
During 2008, comScore estimates that 4.5 trillion display ads were served in the U.S. alone. That comes out to more...
Here is what I learned when I tested the livestreaming video via your Fan Page feature on Facebook using the Livestream...
A faltering economy isn't dimming the long-term outlook for online growth. More than half of media and entertainment...
sales -- fast. It's a risky move from which many may not recover. Rather than eliminate your advertising in a...
Google finally has a reason to be competitive and improve its products–and it’s not Yahoo or Microsoft, but the U.S.
Companies are moving their ad dollars from gourmet or frivolous items to pantry staples and traditionally ho-hum...
Is traditional marketing dead? Does Engagement Rule? The focus in 2010 is engagement and building a relationship with...
A new report by Aberdeen Group spotlighted by eMarketer shows that 63% of "best-in-class" companies surveyed...
None of the ad world, not even the high-growth areas in digital, is immune to the ill winds blowing through the global...
...of why you or your clients should continue advertising during a recession.
At a conference sponsored by Merrill Lynch, CBS ceo Les Moonves said that national advertising remained strong.
Another day, another closure. Magazines are becoming thinner as advertising pages fall, and publishers are grimly...
The search giant's better-than-expected results encouraged analysts, but investors still see tough times ahead in...
...an additional 87 minutes per day online during a recession. In more detail: ... advertising is recession
Consumer research is only as effective as the answers you get. This post gives four suggestions for driving better...
Top Sources: Advertising in a Recession
- bawden.wordpress.com
- adage.com
- BusinessWeek
- Afrigator
- techcrunch.com
- knowledge.wharton.upenn.edu
- adcontrarian.blogspot.com
- New York Times
- The Ad Contrarian
- MATR News
Tweets on this Topic
Recession must definitely be over if Jaguar are advertising the new F type on ITV - we can all surely afford one of them can't we?
Working down town in the hood and just seen a bar advertising the recession burger and the Obama special...... Uhhhh
RT @SJMellis: So the Global recession could actually be helping Advertising agencies get new clients. Interesting view... probably a very s…
So the Global recession could actually be helping Advertising agencies get new clients. Interesting view... probably a very split one
[MediaPace] Has trade media recovered from the Great Recession? http://t.co/j15qQDZzUx #b2b #advertising
Don't stop advertising in a recession. Read on http://t.co/nsHX1TRun5’t-stop-advertising-in-a-recession/
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