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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
Jessica Sibley.
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Is news dying, or are newspapers dying? That's a critical question. Most of us know the demand for news is not dying -...
To have a personal edge in your career, play the role of the right person. Who do you need to be today? Your success...
SEO benefits by the keywords that this hot topic is generating.
80% of mobile phone owners are texting in addition to talking. Is that a big enough market for you to to focus on?
Microsoft People Ready Campaign Enlists Print Titles Ads Mimic Editorial But Use Red Highlighter to Make Their Point by...
We haven’t weighed in on BusinessWeek since news emerged that McGraw-Hill is seeking to unload the magazine.
...has been known as recession resistant ... budgets in good times and in bad. When other marketing and advertising ...
Allstate Insurance's TV pitchman Dennis Haysbert looks nostalgic; a lilting piano plays a simple background tune;...
Unilever, Reckitt, P&G Scrape for Media Savings, Look to Reduce Rosters
MARKETERS have been playing a new, more cautious game when it comes to signing athletes as endorsers, winnowing their...
If you are one of the 14.5 million Americans, who are unemployed and looking for work, you've surely heard, "It's...
Is Facebook a warm social community or a cold marketing machine? Is there any way to generate real ROI with social...
The dream of quitting the day job and making a living from blog revenue has proved to be far-fetched for most bloggers.
10pm slot cost / benefit considerations, from Jossip
Publicis Shuts Down Honeyshed Economic Climate Too Uncertain for Online-Shopping Experiment, Says Droga Posted by Rupal...
What did Steve Jobs do to be named “CEO of the Decade?” You can steal what he does best - create teams, lead through...
challenges and opportunities than during previous recessions. While most executives are familiar with the challenges...
"Shake off the doldrums, uncurl yourself from that fetal position, and snap out of that catatonic stupor,"...
Many people view marketing in terms of risk and reward, but I tend to view it more in terms of Effort and reward.
NEW YORK (AdAge.com) -- When CareerBuilder -- the nation's largest job site and a dedicated Super Bowl advertiser --...
BATAVIA, Ohio (AdAge.com) -- You might expect a last laugh from Paul Polman, but he's having none of it, at least not...
Why Keep Up Marketing and PR in Down Times? This has been a hot topic of conversation among marketers, advertisers, and...
NEW YORK (AdAge.com) -- It's not getting a lot better, but at least it's not getting any worse. And it probably won't...
...a single integrated operating unit. We caught up with Sarah to ask about advertising in a recession ...
Top Sources: Advertising in a Recession
- bawden.wordpress.com
- adage.com
- BusinessWeek
- Afrigator
- techcrunch.com
- knowledge.wharton.upenn.edu
- adcontrarian.blogspot.com
- New York Times
- The Ad Contrarian
- MATR News
Tweets on this Topic
Recession must definitely be over if Jaguar are advertising the new F type on ITV - we can all surely afford one of them can't we?
Working down town in the hood and just seen a bar advertising the recession burger and the Obama special...... Uhhhh
RT @SJMellis: So the Global recession could actually be helping Advertising agencies get new clients. Interesting view... probably a very s…
So the Global recession could actually be helping Advertising agencies get new clients. Interesting view... probably a very split one
[MediaPace] Has trade media recovered from the Great Recession? http://t.co/j15qQDZzUx #b2b #advertising
Don't stop advertising in a recession. Read on http://t.co/nsHX1TRun5’t-stop-advertising-in-a-recession/
RT @Get_Noticed_: Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
RT @Get_Noticed_: Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
RT @Get_Noticed_: Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
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