accountThese are down times for marketers, and it's not just boozy parties getting the ax. In late March, Google (GOOG) laid...
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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
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A recession can also be a chance to meet a wholly ... to want savings, merchants will want more control over their...
Google (GOOG Quote - Cramer on GOOG - Stock Picks) delivered on its fourth-quarter performance, but Wall Street isn't...
Bold marketers know this: an economic downturn is the perfect time to gain market share. Spending marketing money...
LOS ANGELES, Calif., Feb. 7, 2012 (SEND2PRESS NEWSWIRE) -- With the end of the world scheduled to take place later this...
No Surprise: We're in a Recession Downturn Began a Year Ago, and Many Expect It to Continue Through Mid-'09 By Bradley...
Household and personal care might once have seemed recession-resistant, but last year U.S.-based personal-care...
Well, here’s a big surprise: small businesses which spend more during a downturn actually do better financially.
Doing the talking-head TV thing earlier this week, Donny Deutsch asked David Kiley of "BusinessWeek" and me...
It’s official. We’re in a recession. Recessions naturally inject fear and panic, which is only heightened by every...
Interpublic research group Magna released a report Friday suggesting steps that marketers can take to propel growth...
Harvard Business Publishing has an article by Mr.Umair Haque entitled "Why Traditional Recession Tactics Are...
When Will This End? The List of Those Cutting Marketing Budgets Reads Like a Roll Call of the Top Advertisers.
Here’s your obligatory scary stat for the day: The ad recession that’s responsible for so many layoffs has been in...
James Surowiecki examines the pros and cons of advertising in a recession and sees opportunity for spenders.
Often, brand marketing budgets are the first to be cut in difficult economic times. There is something you can do...
Just like many of you, I like to save money. That’s why I offer so many “Do-It-Yourself Public Relations” products.
Firms that are able to increase advertising during recessions are likely to have stronger future earnings, according to...
10 Steps to Take Advantage of Challenging Economic Times to Grow Sales. By Geoffrey James.
In a world of hiring freezes, cut projects and cut budgets, low production, and shrinking incomes, why would anyone...
Companies often cut marketing during downturns, but many iconic ad campaigns were launched during recessions.
Statistics reveal a compelling advantage for advertisers.
Agencies Need to Think More Facebook, Twitter, Less TV Venture Capitalist Fred Wilson Tells Marketers They Should Not...
Forced by the tough financial situation the advertising budgets in every media are squeezed and the advertising and...
The Wall Street Journal is already beginning to see a recovery in advertising revenues after a 'period of darkness'...
Top Sources: Advertising in a Recession
- bawden.wordpress.com
- adage.com
- BusinessWeek
- techcrunch.com
- Afrigator
- knowledge.wharton.upenn.edu
- New York Times
- adcontrarian.blogspot.com
- MATR News
- The Ad Contrarian
Tweets on this Topic
Great seminar today "Thank God It's Recession" by @Starmanship . Raja Haddad has phenomenal communication skills. #Advertising #Lebanon
@JigarPandyaa For Marketers there will be a situation kind of RECESSION, but There are many advertising platforms still available.
RT @ikroh: Beat the recession with online advertising: http://t.co/fG3Vm8k7
Recession Buster Software Advertising Package is Back by Popular Demand http://t.co/thXbc5Qc
Current Recession Is Great News For Free Online Advertisers Like MySheriff (marketwire) http://t.co/qH2WENFi
The Experts Guide To Finding An Advertising Or Marketing Job In The Recession: Times are tough and only the stro... http://t.co/0UzDeO5X
Beat the recession with online advertising: http://t.co/fG3Vm8k7
Internet Advertising largely unaffected by global economy whether be it strong, weak or even in recession http://t.co/mVOiRhfW
When the going gets tough, the tough PROMOTE! Marketing, Promotions and Advertising yourself, business, event is the recession buster. ask
@shekharkapur 10% fall in value.... the value is not worth the paper it is written on. advertising revenues are down due to recession!
#Recession survival tip(s). http://t.co/f3EloJc9 #advertising
Advertising in a Bad Economy : Why You Need to Advertise in a Recession Now to Grow Your Business in the Future http://t.co/7nIGK8HJ
Ok now we really are in recession! M&S advertising food based on 'prices you'll like' WTF?! What happened to the food porn?
Why in a recession are Volkswagen
& natwest advertising families giving or gifting children in their late teens/20s wads of cash or cars?!?!
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