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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
Jessica Sibley.
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A key House lawmaker said Thursday that Internet service providers should be prohibited from tracking customers' Web...
As if the New York Times doesn’t have enough to worry about, with total advertising revenues down 32 percent in the...
With a disappointing second-quarter earnings report and outlook for the current quarter, Yahoo provided few signs that...
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There was a time when age used to matter for marketers. We would buy media based on presumed age ranges of audiences in...
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Traditional Marketing Budgets Lose to Interactive
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The Wall Street Journal's website traffic doubled in October as nervous-wreck investors tracked the economy's nosedive.
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at CBS Radio as operators look to cut costs and inject fresh blood in the face of an advertising recession that has hit...
Many firms don't know who their most profitable customers are, let alone how to keep them coming back to their business.
giant to start offering buyouts to staffers as the work week begins. In the face of a severe advertising recession that...
Learn how to deodorize your proposals and responses. So much of business begins with a RFP. Be different and win more...
Marketers Slap 'Natural' Label Even on Foods Such as Pizza Nutritionists Warn Term Is Not the Same as 'Healthful,'...
Professional content providers can now post ads on YouTube.
Top Sources: Advertising in a Recession
- bawden.wordpress.com
- adage.com
- BusinessWeek
- Afrigator
- techcrunch.com
- knowledge.wharton.upenn.edu
- adcontrarian.blogspot.com
- New York Times
- The Ad Contrarian
- MATR News
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