accountCHICAGO (AdAge.com) -- Lest you're thinking it's all about lattes, salads and chicken sandwiches, McDonald's is putting...
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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
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BATAVIA, Ohio (AdAge.com) -- Brand loyalty appears to have taken a beating in the recession, at least in package goods.
TRAVELERS at the Liverpool Street Station in London were surprised one morning last January when several hundred...
Online ad spending will probably fall 8%-9% in 2009, according to Dr. Paul Kedrosky, an economist and the editor of...
Marketers are shifting from less measurable display and branding campaigns toward direct-response ads, search and...
Twitter Seen Facing Challenges If Ads Part Of Its Revenue Plans Monday March 23, 5:48 pm ET Pete Barlas A huge Internet...
This spring, acquiring new customers presents a whole different set of challenges. We've entered an era of relationship...
The rise of social media is creating plenty of opportunities for employers to showcase their message and to interact...
U.S. online ad revenue fell 5% year-over-year to $5.5 billion in Q1, according to the Internet Advertising Bureau (IAB)...
It's an article of faith among people in the agency business that ad and marketing budgets should be maintained in...
BATAVIA, Ohio (AdAge.com) -- A research project commissioned late last year with dire-sounding rhetoric about a crisis...
NACE conducted a survey of the attitude of college students towards the economy and their career outlooks.
Great candor from SF Chronicle editor Ward Bushee
in Australia has taken a razor to her forecasts for the media industry in expectation of a deep recession.
It seems that every website has a list of Frequently Asked Questions. But FAQs may actually be driving customers and...
...expected to reach $767.4 million in real dollars; ad execs blame politics for economic woes; few bright spots offer...
Advertisers and media-buying executives remain most upbeat about their prospects for buying online versus other media,...
Brand Advertising Poised to Rebound? Buoyed by Signs of Improving Sales, Some CMOs Eye New Efforts By Jonah Bloom...
The marketplace was under increasing pressure throughout 2008, yet we were still able to deliver annual revenues of...
Using “business babble” is nothing more than an attempt to convince people that we know what we’re talking about.
David Carr buries the business magazines in a shallow grave in The New York Times Monday. It's impossible to argue with...
The Chicago Tribune Media Group on Friday announced it will cut jobs, freeze salaries and eliminate open positions to...
Jill Nash, Yahoo’s chief communications officer, has told its CEO Carol Bartz and other Yahoo staff this afternoon that...
Online Ads Benefit From Networking Web Video Seen Growing Despite Economy, Thanks to Aggregation By Daisy Whitney...
Momblog Dooce.com attracted J. C. Penney, Crate & Barrel, Walgreens and the W Hotel chain; other femme-bait sites...
Top Sources: Advertising in a Recession
- bawden.wordpress.com
- adage.com
- BusinessWeek
- Afrigator
- techcrunch.com
- knowledge.wharton.upenn.edu
- adcontrarian.blogspot.com
- New York Times
- The Ad Contrarian
- MATR News
Tweets on this Topic
Don't stop advertising in a recession. Read on http://t.co/nsHX1TRun5’t-stop-advertising-in-a-recession/
RT @Get_Noticed_: Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
RT @Get_Noticed_: Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
RT @Get_Noticed_: Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
RT @GdnMediaNetwork: The end of mass media and the end of ad recession - the latest digital trends from @ozodam http://t.co/df1LGmOaMY
RT @GdnMediaNetwork: The end of mass media and the end of ad recession - the latest digital trends from @ozodam http://t.co/df1LGmOaMY
The end of mass media and the end of ad recession - the latest digital trends from @ozodam http://t.co/df1LGmOaMY
Mobile-enhanced economy and the end of ad recession http://t.co/6fhOejBKLj via @guardian #mobile #mobiletrend
Mobile-enhanced economy and the end of ad recession http://t.co/mF4Sh8bCNn via @guardian
Mobile-enhanced economy and the end of ad recession http://t.co/6fhOejBKLj via @guardian
Recession advertising is brute force advertising.
RT @GlasgaeLauraLee: In times of recession, UK escorts turn to new and innovative advertising methods. http://t.co/1n65gzuGuD
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