accountNEW YORK (AdAge.com) -- Surprise: The first half of 2009 was rougher on media than anticipated. How rough? Measured ad...
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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
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Hoping to reach children at school and shoppers at the store, a growing number of national brands are turning to an old...
WSJ.com is available in the following editions and languages:
On a worldwide basis, marketers will spend an estimated $2.3 billion on social network advertising in 2009, eMarketer...
* Fourth quarter net profit growth slowed to 69 pct * Online advertising has been affected by downturn * In more...
Relevance, empathy and listening to your consumers is the key to prospering during the recession, writes...
A recent piece in Maclean’s reminded me of why I so enjoy the Dos Equis commercials (full disclosure: I have never...
This past holiday season may have been the worst in years for retailers, but that certainly wasn’t the case for search...
Ad spending plans for online and mobile media have rebounded more than any other major media, according to the most...
I'm a big fan of the mob. Seriously. You have to respect an organization that can literally get away with murder.
Yahoo CEO Carol Bartz Speaks Posted by: Rob Hof on March 03 At the Morgan Stanley technology conference, analyst Mary...
Against a backdrop of plummeting ad revenue for newspapers and magazines, and rising costs for paper and delivery,...
The downward spiral of advertising revenue and circulation, coupled with rising debt, has claimed two more newspaper...
If you want more money then make it memorable. The total customer experience goes beyond customer service.
Poor's 500 Index - on fears that the weak economic climate could curtail consumer spending and spark an advertising...
The right answer can literally mean thousands or millions of dollars in revenue. A quick four-question test helps you...
Can you successfully face the challenge of this two-word question? It forces you to drill down to the ultimate benefits...
Google doesn’t see its growth ending anytime soon–hence its plan to spend $50 million on a Finnish paper mill it wants...
Could the impending advertising recession actually spread to online? Though many in web ads and publishing confidently...
"Who are you?" and "Who do you need to become?" if you want to be around and making money three...
Since basically everyone’s ad business is vanishing before our eyes, you need to come up with a pretty eye-popping...
The Financial Times is to launch a financial behavioural network in a bid to ramp up online ad sales. It has enlisted...
NEW YORK (AdAge.com) -- Last spring when Reckitt Benckiser said it would take $20 million of its marketing budget out...
Business suck? Jump-start your marketing by taking a chainsaw to your current strategies. Switch your strategy before...
According to a recent Nielsen report, U.S advertising media budgets fell by more than $10 billion in just the first six...
Top Sources: Advertising in a Recession
- bawden.wordpress.com
- adage.com
- BusinessWeek
- Afrigator
- techcrunch.com
- knowledge.wharton.upenn.edu
- adcontrarian.blogspot.com
- New York Times
- The Ad Contrarian
- MATR News
Tweets on this Topic
Working down town in the hood and just seen a bar advertising the recession burger and the Obama special...... Uhhhh
RT @SJMellis: So the Global recession could actually be helping Advertising agencies get new clients. Interesting view... probably a very s…
So the Global recession could actually be helping Advertising agencies get new clients. Interesting view... probably a very split one
[MediaPace] Has trade media recovered from the Great Recession? http://t.co/j15qQDZzUx #b2b #advertising
Don't stop advertising in a recession. Read on http://t.co/nsHX1TRun5’t-stop-advertising-in-a-recession/
RT @Get_Noticed_: Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
RT @Get_Noticed_: Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
RT @Get_Noticed_: Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
RT @GdnMediaNetwork: The end of mass media and the end of ad recession - the latest digital trends from @ozodam http://t.co/df1LGmOaMY
RT @GdnMediaNetwork: The end of mass media and the end of ad recession - the latest digital trends from @ozodam http://t.co/df1LGmOaMY
The end of mass media and the end of ad recession - the latest digital trends from @ozodam http://t.co/df1LGmOaMY
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