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ADVERTISING IN A RECESSION

As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?

Advertising in a Recession is part of Business Exchange, suggested by Jessica Sibley. This topic contains 599 news and 369 blog items. Read updated news, blogs, and resources about Advertising in a Recession. Find user-submitted articles and reactions on Advertising in a Recession from like-minded professionals.

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Growth of ads in video games still far awaymore

For years, experts have been saying that advertising embedded in video games will someday become a big business.

Corporate Branding Races to iPhone Appsmore

iPhone apps are probably the most popular thing to be used since the color TV. We've seen companies of all sizes put...

Forbes CEO On Q1 So Far: 'Not The Nuclear Winter We Feared'more

Hooray! Some good news. Forbes.com CEO Jim Spanfeller says the Q1 ad market hasn't been as bad as he feared.

Digital Marketplace: Q1 Not a 'Nuclear Winter'more

So far, the first months of 2009 aren't looking as dire as once predicted for the online advertising market, according...

NYC Plan to Save Media: Research, Retraining, Technology - Advertising...more

NEW YORK (AdAge.com) -- Mayor Michael Bloomberg wants to save New York's media industry. Many who toil in publishing,...

Design the Experiencemore

Today's consumer wants an experience that is equal to or more valuable than the expense of obtaining that experience.

Is your brand a destination or a convenience?more

Why do your customers use you? Because of desire or habit? This post examines the difference and why you should care.

LIVE: Google's Fourth-Quarter Earnings Beat Expectationsmore

LIVE: Google's Fourth-Quarter Earnings Beat Expectations Posted by: Rob Hof on January 22 Google’s much-anticipated...

Watch it on YouTube, then Click-to-Buymore

That's why last year we launched our eCommerce platform for YouTube, which allows users to easily...

Seeking to cut costs, Google ends print-ads servicemore

director of Google Print Ads Spencer Spinnell wrote in a posting on a company Web site that the program, launched in...

5 Reasons to Worry About Googlemore

The search-engine bellwether is now two days away from posting its fourth-quarter results. In the past, this would be a...

Wholesalers Set Up Shop Online to Tap Consumersmore

When sales at his wholesale business started to wane, Eli Mechlovitz decided to take a direct approach. Mr.

Search Advertising Runs into the Recession - Digitsmore

On Thursday, the public will find out how online search advertising – the biggest chunk of the Internet ad market –...

Five advertising DON’Tsmore

If you MUST advertise, or feel an overwhelming desire to pay lots of money to see your company in print, then for...

Sorrell sees "tough times" ahead - WARC Newsmore

LONDON/CANNES: Sir Martin Sorrell, chief executive of WPP Group, the marketing services conglomerate, has pointed to a...

FT.com / Media - Fairfax calls bottom to ad revenue declinemore

Fairfax calls bottom to ad revenue decline By Peter Smith in Sydney Published: August 24 2009 10:13 | Last updated:...

Q4 Search Marketing Budgets Rosemore

Retail marketers spent 12% more on search ad campaigns between October and December in 2008, compared with the same...

David Brier Quote Generates a Caffeine Buzzmore

Thanks to the great folks at BlackCoffee, I've been quoted on their site with one of my favorite sound bites.

CBS's Moonves: Scatter Ad Pricing Stays Even With Upfront - Advertisin...more

CBS's Moonves: Scatter Pricing Stays Even With Upfront Volume of Ads off for NCAA Tournament Mainly Due to Auto...

UPDATE 1-RESEARCH ALERT-Merriman upgrades Google to neutral | Markets ...more

Jan 6 (Reuters) - Merriman Curhan Ford upgraded Google Inc (GOOG.O) to "neutral" from "sell" and...

What Can Design Achieve?more

A presentation by leading designer and branding expert David Brier on the power of design and what it can do when used...

How a Brand Dies or How Not to Leave Your Brand to Fatemore

Seen in the Wall Street Journal A few years ago, the WSJ reported that in the $36 billion dollar beer market, the...

Predictions 2009 - John Battelle's Searchblogmore

2004 How I Did In each of the past five years I've written a predictions post - usually at year's end or by the first...

Behavioral Ad Targeting Punishes Web Publishers - Advertising Agemore

As Tracking Proliferates, Web Publishers Are Left Out Behavioral Targeting Punishes Producers of Original Content by...

Forecast 2009: Cable TVmore

bad old days of 2001, when the destabilization of the grossly inflated tech-stock market engendered the most severe...

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Work Hard, Play Hard (Marketing / Sales / Entry Level) Seven Marketing Group | Dallas, TX
Posted: May 20
Senior Marketing National Cremation Society | Fort Myers, FL
Posted: May 13
Full Time, Entry Level Sales and Marketing Associates Seven Marketing Group | Dallas, TX
Posted: May 20
Product Manager - Recessed Products Eaton | Peachtree City, GA
Posted: May 8
Make Sure You Have An Income Through This Recession Wah Empowering Women | Rutland, VT
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