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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
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iPhone apps are probably the most popular thing to be used since the color TV. We've seen companies of all sizes put...
Hooray! Some good news. Forbes.com CEO Jim Spanfeller says the Q1 ad market hasn't been as bad as he feared.
So far, the first months of 2009 aren't looking as dire as once predicted for the online advertising market, according...
NEW YORK (AdAge.com) -- Mayor Michael Bloomberg wants to save New York's media industry. Many who toil in publishing,...
Today's consumer wants an experience that is equal to or more valuable than the expense of obtaining that experience.
Why do your customers use you? Because of desire or habit? This post examines the difference and why you should care.
LIVE: Google's Fourth-Quarter Earnings Beat Expectations Posted by: Rob Hof on January 22 Google’s much-anticipated...
That's why last year we launched our eCommerce platform for YouTube, which allows users to easily...
director of Google Print Ads Spencer Spinnell wrote in a posting on a company Web site that the program, launched in...
The search-engine bellwether is now two days away from posting its fourth-quarter results. In the past, this would be a...
When sales at his wholesale business started to wane, Eli Mechlovitz decided to take a direct approach. Mr.
On Thursday, the public will find out how online search advertising – the biggest chunk of the Internet ad market –...
If you MUST advertise, or feel an overwhelming desire to pay lots of money to see your company in print, then for...
LONDON/CANNES: Sir Martin Sorrell, chief executive of WPP Group, the marketing services conglomerate, has pointed to a...
Fairfax calls bottom to ad revenue decline By Peter Smith in Sydney Published: August 24 2009 10:13 | Last updated:...
Retail marketers spent 12% more on search ad campaigns between October and December in 2008, compared with the same...
Thanks to the great folks at BlackCoffee, I've been quoted on their site with one of my favorite sound bites.
CBS's Moonves: Scatter Pricing Stays Even With Upfront Volume of Ads off for NCAA Tournament Mainly Due to Auto...
Jan 6 (Reuters) - Merriman Curhan Ford upgraded Google Inc (GOOG.O) to "neutral" from "sell" and...
A presentation by leading designer and branding expert David Brier on the power of design and what it can do when used...
Seen in the Wall Street Journal A few years ago, the WSJ reported that in the $36 billion dollar beer market, the...
2004 How I Did In each of the past five years I've written a predictions post - usually at year's end or by the first...
As Tracking Proliferates, Web Publishers Are Left Out Behavioral Targeting Punishes Producers of Original Content by...
bad old days of 2001, when the destabilization of the grossly inflated tech-stock market engendered the most severe...
Top Sources: Advertising in a Recession
- bawden.wordpress.com
- adage.com
- BusinessWeek
- Afrigator
- techcrunch.com
- knowledge.wharton.upenn.edu
- adcontrarian.blogspot.com
- New York Times
- The Ad Contrarian
- MATR News
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