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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
Jessica Sibley.
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Citi Internet analyst Mark Mahaney predicts stability in search advertising revenues, a significant increase in...
Throughout the 2008-2009 recession we have seen a rash of articles about why it’s a good time to start a business.
The Business to Business (B2B) search engine Accoona has been acquired by the international B2B search engine...
) is now a Google (GOOG) AdSense partner and is showing contextual ads from Google on the mortgage channel.
Local Internet advertising is expected to increase 50% in 2008 to $13.1 billion as small and medium businesses facing a...
The current TV advertising market remains weak, with TV program pricing suffering. But the worst may be yet to come,...
How an retired Army Major's bark helped us grab the radio listener's attention to generate results..
December 22, 2008, 3:58 pm Yahoo!: Weisel Sees Catalysts, But Chops Numbers on Declining Display Ads Posted by Tiernan...
With both consumers and companies cutting back on spending, some of your competitor’s may be cutting prices to win more...
Starbucks has lost itself and its brand. Now they launch a new ad campaign to get their groove back. Here is why it...
The industry's largest holding company, Omnicom Group, is preparing a massive layoff of nearly 5% of its global work...
...it comes to marketing their own wares. Perhaps some are. But at the moment, efforts at encouraging marketers to keep...
Walt Disney's ABC intends to sell less advertising inventory in its upfront negotiations than it has in previous years,...
If you were a marketer today and your bottom line depended on moving people to action, which media would you select for...
Many businesses want to market to all carbon-based life forms. They won’t take the time to really understand their...
With a new brand strategy in place, Wendy’s International Inc. now has a partner to help get that message out.
NBC, Roku, Vimeo Get New Deal for Web Shows
Spend and you will get buzz. That seems to be one takeaway from YouGov's BrandIndex, which compiled daily feedback from...
The recession-fueled advertising downturn underlines the urgency of using the Web to glean data and target consumers...
Add to Any is a service that helps publishers spread their stories across the social web and helps readers share the...
Big marketers, including American Express, General Motors and Royal Dutch Shell, have cut back on the fees they pay ad...
The site features avatars called “advatars†that can be custom-dressed and touring well-known Minneapolis venues as...
In a new ad campaign, Starbucks wants to tell its message to a new generation of coffee drinkers and then recruit them...
July 17, 2009 Firms unsure of Olympic marketing restrictions Small firms that so much as mention the Olympics in their...
Top Sources: Advertising in a Recession
- bawden.wordpress.com
- adage.com
- BusinessWeek
- Afrigator
- techcrunch.com
- knowledge.wharton.upenn.edu
- adcontrarian.blogspot.com
- New York Times
- The Ad Contrarian
- MATR News
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