accountTraditional media, including watching television, is losing ground to new media, according to Matthew Robson's report.
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
Jessica Sibley.
This topic contains
599 news
and
369 blog
items.
Read updated news, blogs, and resources about Advertising in a Recession. Find user-submitted articles and reactions on Advertising in a Recession from
like-minded professionals.
Most Active
Please add new articles to this topic
IT has been 22 years since Irving Shulman shortened the name of his discount clothing chain from Daffy Dan’s to Daffy’s...
Nov. 21 (Bloomberg) -- The Wall Street Journal is invading the New York Times' advertising turf as competition...
An advertising forecaster said Monday that the worst is over for the U.S. ad slump but that across-the-board revenue...
The search engine marketing (SEM) sector appears to have stabilized, according to Efficient Frontier's U.S.
Online search will be the only major medium to expand its advertising market during 2009, according to a new forecast...
PC Magazine will go the way of the Christian Science Monitor and assorted teen magazines and become a digital-only...
Recent research on a number of fronts all point in one direction: difficult economic times have bolstered the rollout...
If we never forget the fact that social media is social, then the only way to address this is to see how we would have...
Identify your buyer personas
Published: July 9, 2009 The folks over at MySpace sure have a lot on their plate, and the pressure is mounting.
China poised to overtake UK in ad league China will this year overtake the UK as the fourth largest advertising market,...
Advertising on the internet can be an important part of your marketing strategy, helping to drive traffic to your...
Most digital-ad-spending forecasts for the rest of 2009 (and beyond) are predicting little-to-no growth this year.
Local press has been having a torrid time of it lately. It seems that scarcely a week goes by without reports of more...
The great ad network shakeout hasn’t happened, and the Web publisher revolution of 2009 appears to be on hold.
...escape from the advertising recession. Not even for hotshot TV advertising ... Spot Runner ramped up employees too...
Jeff Goodby Photo Credit: Darryl Estrine When you get into a taxi and tell the driver that you're in advertising, they...
when they're in the right frame of mind to be receptive to your message.' Rather than eliminate advertising in a...
The recent shuttering of Condé Nast's hyped Portfolio produced many whys. Certainly the recession accelerated the...
Although circulation has been basically stable at about 920,000, the average price per issue on subscriptions has been...
Sprint Nextel Corp. is retooling its marketing message yet again as it seeks to give wireless customers a reason to...
Brands have adopted a variety of tactics in response to changing consumer attitudes and behaviors.
It’s a tough time for a lot of retailers and many are looking for new way to reach and expand their markets.
Top Sources: Advertising in a Recession
- bawden.wordpress.com
- adage.com
- BusinessWeek
- Afrigator
- techcrunch.com
- knowledge.wharton.upenn.edu
- adcontrarian.blogspot.com
- New York Times
- The Ad Contrarian
- MATR News
Tweets on this Topic
Don't stop advertising in a recession. Read on http://t.co/nsHX1TRun5’t-stop-advertising-in-a-recession/
RT @Get_Noticed_: Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
RT @Get_Noticed_: Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
RT @Get_Noticed_: Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
RT @GdnMediaNetwork: The end of mass media and the end of ad recession - the latest digital trends from @ozodam http://t.co/df1LGmOaMY
RT @GdnMediaNetwork: The end of mass media and the end of ad recession - the latest digital trends from @ozodam http://t.co/df1LGmOaMY
The end of mass media and the end of ad recession - the latest digital trends from @ozodam http://t.co/df1LGmOaMY
Mobile-enhanced economy and the end of ad recession http://t.co/6fhOejBKLj via @guardian #mobile #mobiletrend
Mobile-enhanced economy and the end of ad recession http://t.co/mF4Sh8bCNn via @guardian
Mobile-enhanced economy and the end of ad recession http://t.co/6fhOejBKLj via @guardian
Recession advertising is brute force advertising.
RT @GlasgaeLauraLee: In times of recession, UK escorts turn to new and innovative advertising methods. http://t.co/1n65gzuGuD
Advertising spend reached £17,172bn in 2012. The last time expenditure broke £17bn in the UK was before the recession in 2007
Post a Job
Jobs in this Topic
Work Hard, Play Hard (Marketing / Sales / Entry Level)
Seven Marketing Group
|
Dallas, TX
Posted: May 13
Sales & Marketing - Entry Level to Management Opportunity
Seven Marketing Group
|
Dallas, TX
Posted: May 18
Full Time, Entry Level Sales and Marketing Associates
Seven Marketing Group
|
Dallas, TX
Posted: May 13
Entry Level Marketing Representative - Wyndham offers great
Wyndham Hotels and Resorts
|
Indio, CA
Posted: May 19