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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
Jessica Sibley.
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I think the flaw in Ms. Lacy’s and her informant’s argument is the assumption that Google is a Web company. Wrongo.
Google’s two-pronged “get serious” strategy–cut costs while finding new places to earn pennies here and there–continues.
...of being a Sprint member is qualifying for that drawing on an annual basis?Offer a bounty for switchers.
Google has never been one to conform to market predictions about its quarterly earnings–something to keep in mind when...
The latest round of search-ad spending reports offer both good and bad news on Q4: AdGooroo found double-digit growth...
While search engine marketing has been somewhat more durable during the recession (to date) than other media, that may...
Watch out below! U.S. search advertising spending fell an unprecedented 8% year-over-year in Q4, search marketing firm...
This notice is intended to appear only the first time you visit the site on any computer. A note about tracking cookies...
The recipe for selling great products to great customers in the age of Social Media resides first in helping people...
I have been hearing from many people in the search industry that the recession won’t impact the search space as much as...
January 6, 2009, 9:15 am Google: Bernstein Cuts Rev Ests; Weak Keyword Pricing Posted by Eric Savitz Bernstein Research...
Internet stocks mostly sank in 2008, as Web heavyweights Google and Yahoo were wounded by slowdowns in retail sales and...
Google: Signal Hill Initates at Hold, But Potential is Great Posted by Tiernan Ray What a day to initiate on a stock!...
[Editor's note: So it turns out branded apps are a bust -- even if you're Nike or Coca-Cola. Below, Keith Rabois, vice...
To wrap up the year, we will bring you a 2008 review / 2009 preview for each segment of the new media economy.
Over at BoingBoing, Clay Shirky engages in a bit of self-congratulatory schadenfreude for predicting the collapse of...
Do harder times mean softer standards? As growth in online advertising slows, some Internet companies are easing the...
December 19, 2008, 3:22 pm Google: Is The Search Ad Business In Trouble? Posted by Eric Savitz It has been the...
In an internal memo obtained by Alley Insider, online advertising network and startup bellwether Glam today told...
Media research firm MAGNA says it sees a silver lining in the 14% ad revenue drop it projects for this year across all...
Tablet PC Gathering @CES 2009 tentatively set for January 10 Google’s engineering focus still intact The Wall Street...
ShopLocal, a multi-channel shopping services firm, estimates a 16% rise in traffic to top retailers' online circular...
For those of us who are hardcore coffee aficionados, we’d love. Posted in Marketing Over Coffee Marketing Podcast ( 171...
[...] http://www.techcrunch.com/2008.....l-sp...
Top Sources: Advertising in a Recession
- bawden.wordpress.com
- adage.com
- BusinessWeek
- Afrigator
- techcrunch.com
- knowledge.wharton.upenn.edu
- adcontrarian.blogspot.com
- New York Times
- The Ad Contrarian
- MATR News
Tweets on this Topic
Don't stop advertising in a recession. Read on http://t.co/nsHX1TRun5’t-stop-advertising-in-a-recession/
RT @Get_Noticed_: Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
RT @Get_Noticed_: Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
RT @Get_Noticed_: Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
Come and check my blog out -Whys Its Crucial To Continue Advertising In A Recession http://t.co/roQASl5kfe #Bizitalk
RT @GdnMediaNetwork: The end of mass media and the end of ad recession - the latest digital trends from @ozodam http://t.co/df1LGmOaMY
RT @GdnMediaNetwork: The end of mass media and the end of ad recession - the latest digital trends from @ozodam http://t.co/df1LGmOaMY
The end of mass media and the end of ad recession - the latest digital trends from @ozodam http://t.co/df1LGmOaMY
Mobile-enhanced economy and the end of ad recession http://t.co/6fhOejBKLj via @guardian #mobile #mobiletrend
Mobile-enhanced economy and the end of ad recession http://t.co/mF4Sh8bCNn via @guardian
Mobile-enhanced economy and the end of ad recession http://t.co/6fhOejBKLj via @guardian
Recession advertising is brute force advertising.
RT @GlasgaeLauraLee: In times of recession, UK escorts turn to new and innovative advertising methods. http://t.co/1n65gzuGuD
Advertising spend reached £17,172bn in 2012. The last time expenditure broke £17bn in the UK was before the recession in 2007
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