accountNEW YORK (Fortune) -- The government's stimulus plan won't work as planned if we don't get consumers spending again.
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
Jessica Sibley.
This topic contains
599 news
and
369 blog
items.
Read updated news, blogs, and resources about Advertising in a Recession. Find user-submitted articles and reactions on Advertising in a Recession from
like-minded professionals.
Most Active
Please add new articles to this topic
Joe Sorge (AKA @AJBombers) talks about his view of the roles of social media and advertising in restaurant marketing.
The arrival of recession means it is time for brand managers to change tactics.
Can Learn From '70s Recession - Advertising Age - News "This year, a People ... The smart money in advertising is...
It hardly matters what sector of the economy you're in—it's none too soon for 2008 to be over. In the advertising...
IN real estate, the saying goes, the golden rule is location, location, location. For retailers in a recession as...
John Coleman's argument why marketers should spend more on advertising in a recession. Not a surprising viewpoint,...
It's hard to say how a recession will impact digital media. On one hand, the rate of online display ad spending has...
in Advertising (IPA) calls it the gloomiest time the industry has seen for nine years, since the early-90s recession.
Inflation is a term you rarely hear in the news today. Actually, the polar opposite is what is currently being...
Spending on search engine marketing (SEM) in North America is expected to hit $26 billion by 2013, as the industry...
Are sales in your local business sliding? The reason may not be the economy. Here are 6 marketing mistakes you need to...
New trend on reducing ATM withdraws
Bucking the magazine industry’s downward advertising spiral in 2008, niche publications, including some specializing in...
In a recession, consumers look for brands that they know and that support their need to connect to their peers.
Many a brand, whether personal or business, would die a happy death to have a video go viral with over 500,000 views.
As the current economic crisis deepens, consumer trend experts say there has never been more urgency for corporations...
As the economy continues to pummel the magazine advertising market, triggering a double-digit decline in ad pages for...
“What the first salvo seems to be, going into 2009, is luxury advertisers — who will go unnamed — are trying to take...
In any kind of business, it is important that your products or company will be well advertised. Having a good...
LOS ANGELES, Calif., Nov. 15, 2011 (SEND2PRESS NEWSWIRE) -- Neotrope(R), a brand identity, public relations, and...
Summer—a time of children blowing dandelion seeds into the warm summer breeze, backyard barbecues, vacations at the...
What's the measure of success in Advertising?
Banned, forbidden marketing techniques that most companies would never admit they use - but they do. What can you learn...
Top Sources: Advertising in a Recession
- bawden.wordpress.com
- adage.com
- BusinessWeek
- Afrigator
- techcrunch.com
- knowledge.wharton.upenn.edu
- adcontrarian.blogspot.com
- New York Times
- The Ad Contrarian
- MATR News
Post a Job
Jobs in this Topic
Work Hard, Play Hard (Marketing / Sales / Entry Level)
Seven Marketing Group
|
Dallas, TX
Posted: Jun 13
Product Manager - Recessed Products
Diversified Power Management Company
|
Peachtree City, GA
Posted: Jun 13
SALES & MARKETING: ENTRY LEVEL - RAPID ADVANCEMENT
Premier Innovations
|
Philadelphia, PA
Posted: Jun 10