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ADVERTISING IN A RECESSION

As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?

Advertising in a Recession is part of Business Exchange, suggested by Jessica Sibley. This topic contains 599 news and 369 blog items. Read updated news, blogs, and resources about Advertising in a Recession. Find user-submitted articles and reactions on Advertising in a Recession from like-minded professionals.

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Unique Corporate Gifts for Businessesmore

Banks and financial companies often have inactive customers who have not been using their services for long.

P&G: Value Messaging Will Drive Growthmore

In an earnings call with analysts today, P&G chief financial officer Jon Moeller said the packaged goods giant...

Get Free Advertising For Your Franchise Opportunity!more

Advertise your franchise opportunity for free!

Wal-Mart's Media Tack for Tough Times more

National Radio, Targeted Cable Buys Working for Retailer's 'Save Money. Live Better' Tagline

Recession Resources: Where to Turn For Help - Advertising Agemore

MARKETING IN A RECESSION Ad Age explores what marketers, media and agencies are doing to survive and even thrive in the...

The Impact of Social Media on Advertisingmore

From the beginning, social media has had an important impact on all of us. Social media started out as a method for...

J.P. Morgan: '09 to Be Rocky for Web and Brand Adsmore

2009 is going to be a challenging year for online video, social networking, and pretty much any segment of the Web...

Is Traditional Advertising Obsolete?more

With the advent of social media and inbound marketing, there seems to be a trend toward online advertising and away...

Web Start-Ups Look Beyond Ads for Revenuemore

Published: May 24, 2009 SAN FRANCISCO — For anyone with a crazy idea for a Web business, the way to make it pay was...

End-of-the-World Prices from Clients of G-Man Marketingmore

LOS ANGELES, Calif., Feb. 7, 2012 (SEND2PRESS NEWSWIRE) -- With the end of the world scheduled to take place later this...

Google $200 or Google $400?more

In other words, even if someone doesn't come up with a more magnetic search engine over the coming years, the relevance...

The Challenge is to Wisely Spend Reduced Ad Budgetsmore

Results from a recent ANA poll of marketers from a cross-section of categories and their advertising intentions based...

Retail Shop Innovation - Go Promotionalmore

Opening a new store brings a lot of excitement with it. There are new hopes, however, it brings along new worries and...

Be A Lazy Marketer - The Smart Way to Big Revenue By Doing As Little A...more

Forget giving 110% because you're wasting time, money and resources. Replace that strategy with "Be Lazy.

Boost in Advertising Spend Pays Off for Hershey - Advertising Agemore

Boost in Ad Spending Pays Off for Hershey Fourth-Quarter Income Up 51%, Also Thanks to Price Increases, Consumers...

What Works in Online Video Advertising?more

When it comes to advertisements in online videos, Web surfers don't know what to expect. Watch an episode of The Office...

Marketers: Don't Stop Innovating Because of Budget Cuts - Advertising ...more

Marketers: Don't Stop Innovating Because of Budget Cuts At ANA TV Forum: Stay Ahead of the Learning Curve by Andrew...

Recession Doesn't Dent Total Value of Top 100 Brands - Advertising Agemore

Recession Doesn't Dent Total Value of Top 100 Brands Google Still No. 1, but Auto, Financial Players Drop Off Annual...

How E-mail Became a Direct-Marketing Rock Star in Recession - Advertis...more

How E-mail Became a Direct-Marketing Rock Star in Recession As Search Gets Cut, Retention-Focused Retailers Find Value...

Groupon Bubble About to Burst?more

Is it just me, or does something seem fundamentally…I don’t know…off about the business models of Groupon, Living...

Video-Commerce.org: Sex and Social Video Marketing: How Brands Are Bui...more

Looking for better performance? Seeking a way to stimulate your readers? Wondering if your position will satisfy your...

14 Questions to Create a Custom Guerrilla Marketing Tools Listmore

These questions expand on Jay Conrad Levinson's classic guerrilla marketing tool list by providing the opportunity to...

Firms Slash Ad Budgets in 2009more

Affordability and accountability will matter a lot more in advertising strategy.

OAAA Study Finds Out-of-Home Advertising Performance Shows Continued G...more

Out-of-home advertising revenue rose 4.5 percent in the second quarter of 2011 compared to the same period in 2010,...

Why Consumers Ignore Most Media Adsmore

Here's a detailed report on the current status of ad market across media platforms - TV, Print, Online, Radio, and...

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