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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
Jessica Sibley.
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In an earnings call with analysts today, P&G chief financial officer Jon Moeller said the packaged goods giant...
Advertise your franchise opportunity for free!
National Radio, Targeted Cable Buys Working for Retailer's 'Save Money. Live Better' Tagline
MARKETING IN A RECESSION Ad Age explores what marketers, media and agencies are doing to survive and even thrive in the...
From the beginning, social media has had an important impact on all of us. Social media started out as a method for...
2009 is going to be a challenging year for online video, social networking, and pretty much any segment of the Web...
With the advent of social media and inbound marketing, there seems to be a trend toward online advertising and away...
Published: May 24, 2009 SAN FRANCISCO — For anyone with a crazy idea for a Web business, the way to make it pay was...
LOS ANGELES, Calif., Feb. 7, 2012 (SEND2PRESS NEWSWIRE) -- With the end of the world scheduled to take place later this...
In other words, even if someone doesn't come up with a more magnetic search engine over the coming years, the relevance...
Results from a recent ANA poll of marketers from a cross-section of categories and their advertising intentions based...
Opening a new store brings a lot of excitement with it. There are new hopes, however, it brings along new worries and...
Forget giving 110% because you're wasting time, money and resources. Replace that strategy with "Be Lazy.
Boost in Ad Spending Pays Off for Hershey Fourth-Quarter Income Up 51%, Also Thanks to Price Increases, Consumers...
When it comes to advertisements in online videos, Web surfers don't know what to expect. Watch an episode of The Office...
Marketers: Don't Stop Innovating Because of Budget Cuts At ANA TV Forum: Stay Ahead of the Learning Curve by Andrew...
Recession Doesn't Dent Total Value of Top 100 Brands Google Still No. 1, but Auto, Financial Players Drop Off Annual...
How E-mail Became a Direct-Marketing Rock Star in Recession As Search Gets Cut, Retention-Focused Retailers Find Value...
Is it just me, or does something seem fundamentally…I don’t know…off about the business models of Groupon, Living...
Looking for better performance? Seeking a way to stimulate your readers? Wondering if your position will satisfy your...
These questions expand on Jay Conrad Levinson's classic guerrilla marketing tool list by providing the opportunity to...
Affordability and accountability will matter a lot more in advertising strategy.
Out-of-home advertising revenue rose 4.5 percent in the second quarter of 2011 compared to the same period in 2010,...
Here's a detailed report on the current status of ad market across media platforms - TV, Print, Online, Radio, and...
Top Sources: Advertising in a Recession
- bawden.wordpress.com
- adage.com
- BusinessWeek
- Afrigator
- techcrunch.com
- knowledge.wharton.upenn.edu
- adcontrarian.blogspot.com
- New York Times
- The Ad Contrarian
- MATR News
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