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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
Jessica Sibley.
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Promotional products are one of the most popular advertising tools that are used to promote a particular branding...
Many organizations today are using various promotional products to advertise and promote their businesses.
Brand identity expert, author and Fast Company blogger has firmed up a deal involving two branding seminars in...
News Web sites are starting to look a lot less like newspapers and a lot more like television.
We San Franciscans think New York isn't quite as Web savvy are we are. No offense to my BusinessWeek overlords and...
It has been a summer of discontent for publicly traded Internet companies, whose shares have nosedived in tandem with...
Facebook has managed to leapfrog MySpace by a mile and a double with over 700 million members, 157 million visitors in...
Brand identity expert and rerbranding specialist David tours the Open Book on Washington Avenue in Mpls in celebration...
In a down economy, it's always easier to sell to past guests than acquire new ones. However, that strategy comes with a...
A Sign of Slowing Search Ad Spending Posted by: Rob Hof on April 02 Search advertising is finally feeling the full...
Joe Pulizzi talks about his take on what's next. According to Joe, brands are going to take a much more active role in...
Effective promotional activities are ideal for building a positive image of your brand. Print advertisements and TV...
The financial crisis is sinking stocks around the globe, but it's raising Suze Orman's stock on Madison Avenue.
Marketing suggestions for this economy.
Independence Day is celebrated across the nation on the 4th of July every year. This is the best time to plan your...
Just 42 Magazines Saw Ad Page Increases in ‘08 Many publishers would like to forget 2008 ever happened.
The word has been out all week. Twin Cities businesses that want to get the proven tools to take their business up a...
AS summer gives way to fall, the nation’s higher-end retailers, anxious about the uncertain economic outlook, are...
’Reach out’ are two of the strongest words in the business dictionary! Strongest because, for a brand to succeed, your...
In 2009, what digital channels will produce a positive ROI for marketers?
Google Lays Off 200 More, But Still Surprisingly Selective Posted by: Rob Hof on March 26 By now, it’s apparent even...
Super Bowl Advertisers Paid More, Got Less NBC Worked Harder to Package Ads, but Ratings Were Down by Brian Steinberg...
This article offers a game theory approach to advertising where the vendor curates their message directly to a willing...
Top Sources: Advertising in a Recession
- bawden.wordpress.com
- adage.com
- BusinessWeek
- Afrigator
- techcrunch.com
- knowledge.wharton.upenn.edu
- adcontrarian.blogspot.com
- New York Times
- The Ad Contrarian
- MATR News
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