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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
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BOCA RATON, Fla. (AdAge.com) -- General Mills, one of the package-food industry's top performers, laid out a number of...
Want to clear radio time during station programming? Adopt the mindset of the radio station gatekeeper controlling...
A few weeks ago, we asked you to tell us what you would ask WPP CEO Sir Martin Sorrell if given the chance.
What do you do if it doesn't work? What's your Plan B if your marketing, sales, strategic plan or your career tanks?...
You have everything you need to be an amazing success. But can you do it? It doesn't take a program, training or any...
After getting through most of this year unscathed, luxury brands are suffering. That means more bad news for magazines...
Brand identity expert and rebranding specialist David Brier will be speaking at the Open Book in Minneapolis.
If you had to select between varied printing options a few decades ago, your choice in selecting offset printing would...
Lately I'e been baffled by this: As the economy collapses, spunky retail sales have held up.
he would have a better idea in the next two weeks. The WPP chief, who described the last advertising recession as being...
A site created to help monitor key words used on Twitter. Great way to find topics of interest and helps keep track of...
The stock market has given up five years’ worth of gains. Radio listenership is splintered across AM, FM, Sirius XM,...
Creating powerful brand identity is essential to gradually enhance the growth of your brand. The first impression...
Mike Merrill, is the President, Social Media Club of Dallas and the Director of Marketing for ReachCast &...
In a recession, what exactly is happening in the advertising marketplace (and especially online)? Read Randall...
Sure Groupon angered many with their jokes. But that was just the start of the things they did wrong in their 2011...
This article contains three suggestions for what to do strategically to get through the recession by balancing short...
Online advertising this year will likely be flat or slow to single-digit growth as a result of the ailing economy,...
Times are tough. Small businesses especially are feeling the squeeze as credit dries up, and customers tighten their...
PubMatic, which tracks online ad rates, reports that the price of a banner ad on an entertainment Web site fell from 57...
Bad news for shops as client honchos express their displeasure
...this conclusion with a massive ... out of this recession with
Unlike television, where the 30-second commercial has been the go-to standard for decades, advertisers take a variety...
Business-to-business media is seeing a rapid shift of advertising dollars to online platforms, according to Outsell Inc.
Top Sources: Advertising in a Recession
- bawden.wordpress.com
- adage.com
- BusinessWeek
- techcrunch.com
- Afrigator
- knowledge.wharton.upenn.edu
- New York Times
- adcontrarian.blogspot.com
- MATR News
- The Ad Contrarian
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