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ADVERTISING IN A RECESSION

As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?

Advertising in a Recession is part of Business Exchange, suggested by Jessica Sibley. This topic contains 599 news and 369 blog items. Read updated news, blogs, and resources about Advertising in a Recession. Find user-submitted articles and reactions on Advertising in a Recession from like-minded professionals.

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General Mills Thrives on Increased Marketing Spending more

BOCA RATON, Fla. (AdAge.com) -- General Mills, one of the package-food industry's top performers, laid out a number of...

Magazines: Why Ad Pages Won't Ever Fully Return - Advertising Agemore

NEW YORK (AdAge.com) -- When fashion magazines revealed how poorly ad pages sold in their important September issues,...

BusinessWeek Cannot Afford to Stay Within McGraw-Hillmore

BusinessWeek is an anxious workplace. We're up for sale. Private equity investors are kicking the tires.

An Interview with Sir Martin Sorrellmore

A few weeks ago, we asked you to tell us what you would ask WPP CEO Sir Martin Sorrell if given the chance.

For Luxury Brands, Less Money to Spend on Ads and Spectaclesmore

After getting through most of this year unscathed, luxury brands are suffering. That means more bad news for magazines...

Should your marketing be creating demand or desire?more

With today's ROI focused marketing world, I wonder -- have we forgotten that before there can be demand for a product...

Think Like A Radio Station Promotions Managermore

Want to clear radio time during station programming? Adopt the mindset of the radio station gatekeeper controlling...

CheapOair Launches ‘Get There For Less’ TV Ad Campaignmore

NEW YORK, N.Y. (SEND2PRESS NEWSWIRE) -- CheapOair, a top 10 online travel booking site, announces the launch of its...

Ad chief says negativity is 'overcooked'more

he would have a better idea in the next two weeks. The WPP chief, who described the last advertising recession as being...

Sink, Swim or Drown - What's Your Plan B?more

What do you do if it doesn't work? What's your Plan B if your marketing, sales, strategic plan or your career tanks?...

What the Weird Retail Sales Figures Mean For Marketers: Economists Wei...more

Lately I'e been baffled by this: As the economy collapses, spunky retail sales have held up.

Are Young Adults Really Brand-Resistant?more

The 18-to-24-year-old set is famously media-drenched, with high Internet and mobile phone usage. However, these young...

Twist- See trends in Twittermore

A site created to help monitor key words used on Twitter. Great way to find topics of interest and helps keep track of...

The Case for Radio – Right Now!more

The stock market has given up five years’ worth of gains. Radio listenership is splintered across AM, FM, Sirius XM,...

Rothenberg on Advertising in a Recessionmore

In a recession, what exactly is happening in the advertising marketplace (and especially online)? Read Randall...

Groupon and David Brier come to the Twin Citiesmore

Brand identity expert David Brier has creating a "Reinventing Your Brand in the Next 6 Months" series at the...

The One Thing Every Blogger Outreach Campaign Needsmore

The devil is in the details... and this blog post talks in length about how to get the details right for your next...

What Rose Above the Clutter in 2010? (4 videos)more

Survival: The Sure Road to Failure In a business climate such as today’s, a lot of focus is on “surviving” which, good...

What Does It Take To "Be Smart?" - Can You Do It?more

You have everything you need to be an amazing success. But can you do it? It doesn't take a program, training or any...

3 Steps to Navigate Through Today's Economymore

This article contains three suggestions for what to do strategically to get through the recession by balancing short...

CMOs Not So Thrilled With Their Agenciesmore

Bad news for shops as client honchos express their displeasure

Online Ad Execs Expect Flat-To-Slow Growth Yearmore

Online advertising this year will likely be flat or slow to single-digit growth as a result of the ailing economy,...

Promotional Gifts: The Advertising Answer to the Recession?more

Times are tough. Small businesses especially are feeling the squeeze as credit dries up, and customers tighten their...

Banner Year? Not Quitemore

PubMatic, which tracks online ad rates, reports that the price of a banner ad on an entertainment Web site fell from 57...

Ads on Edge - Economist sales pitch on (brand print) advertising inmore

...this conclusion with a massive ... out of this recession with

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  • BusinessWeek
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  • techcrunch.com
  • knowledge.wharton.upenn.edu
  • adcontrarian.blogspot.com
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Work Hard, Play Hard (Marketing / Sales / Entry Level) Seven Marketing Group | Dallas, TX
Posted: May 20
Senior Marketing National Cremation Society | Fort Myers, FL
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Full Time, Entry Level Sales and Marketing Associates Seven Marketing Group | Dallas, TX
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Product Manager - Recessed Products Eaton | Peachtree City, GA
Posted: May 8
Make Sure You Have An Income Through This Recession Wah Empowering Women | Rutland, VT
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