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ADVERTISING IN A RECESSION

As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?

Advertising in a Recession is part of Business Exchange, suggested by Jessica Sibley. This topic contains 589 news and 368 blog items. Read updated news, blogs, and resources about Advertising in a Recession. Find user-submitted articles and reactions on Advertising in a Recession from like-minded professionals.

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The most active stories in this topic based on user activity.

What Rose Above the Clutter in 2010? (4 videos)more

Survival: The Sure Road to Failure In a business climate such as today’s, a lot of focus is on “surviving” which, good...

General Mills Thrives on Increased Marketing Spending more

BOCA RATON, Fla. (AdAge.com) -- General Mills, one of the package-food industry's top performers, laid out a number of...

Think Like A Radio Station Promotions Managermore

Want to clear radio time during station programming? Adopt the mindset of the radio station gatekeeper controlling...

An Interview with Sir Martin Sorrellmore

A few weeks ago, we asked you to tell us what you would ask WPP CEO Sir Martin Sorrell if given the chance.

Sink, Swim or Drown - What's Your Plan B?more

What do you do if it doesn't work? What's your Plan B if your marketing, sales, strategic plan or your career tanks?...

What Does It Take To "Be Smart?" - Can You Do It?more

You have everything you need to be an amazing success. But can you do it? It doesn't take a program, training or any...

For Luxury Brands, Less Money to Spend on Ads and Spectaclesmore

After getting through most of this year unscathed, luxury brands are suffering. That means more bad news for magazines...

David Brier and Groupon Partner to Help Twin Cities Businessesmore

Brand identity expert and rebranding specialist David Brier will be speaking at the Open Book in Minneapolis.

Best Printing Option: Digital and Offsetmore

If you had to select between varied printing options a few decades ago, your choice in selecting offset printing would...

What the Weird Retail Sales Figures Mean For Marketers: Economists Wei...more

Lately I'e been baffled by this: As the economy collapses, spunky retail sales have held up.

Ad chief says negativity is 'overcooked'more

he would have a better idea in the next two weeks. The WPP chief, who described the last advertising recession as being...

Twist- See trends in Twittermore

A site created to help monitor key words used on Twitter. Great way to find topics of interest and helps keep track of...

The Case for Radio – Right Now!more

The stock market has given up five years’ worth of gains. Radio listenership is splintered across AM, FM, Sirius XM,...

Tips to Promote Your Brand Onlinemore

Creating powerful brand identity is essential to gradually enhance the growth of your brand. The first impression...

Talking The Future of Mobile with Mike Merrillmore

Mike Merrill, is the President, Social Media Club of Dallas and the Director of Marketing for ReachCast &...

Rothenberg on Advertising in a Recessionmore

In a recession, what exactly is happening in the advertising marketplace (and especially online)? Read Randall...

5 Things Groupon Missed With Super Bowl Spotsmore

Sure Groupon angered many with their jokes. But that was just the start of the things they did wrong in their 2011...

3 Steps to Navigate Through Today's Economymore

This article contains three suggestions for what to do strategically to get through the recession by balancing short...

Online Ad Execs Expect Flat-To-Slow Growth Yearmore

Online advertising this year will likely be flat or slow to single-digit growth as a result of the ailing economy,...

Promotional Gifts: The Advertising Answer to the Recession?more

Times are tough. Small businesses especially are feeling the squeeze as credit dries up, and customers tighten their...

Banner Year? Not Quitemore

PubMatic, which tracks online ad rates, reports that the price of a banner ad on an entertainment Web site fell from 57...

CMOs Not So Thrilled With Their Agenciesmore

Bad news for shops as client honchos express their displeasure

Ads on Edge - Economist sales pitch on (brand print) advertising inmore

...this conclusion with a massive ... out of this recession with

Online Video Ads: A Bag of Tricksmore

Unlike television, where the 30-second commercial has been the go-to standard for decades, advertisers take a variety...

B2B Ad Revs Shift From Print To Online more

Business-to-business media is seeing a rapid shift of advertising dollars to online platforms, according to Outsell Inc.

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  • adage.com
  • BusinessWeek
  • techcrunch.com
  • Afrigator
  • knowledge.wharton.upenn.edu
  • New York Times
  • adcontrarian.blogspot.com
  • MATR News
  • The Ad Contrarian

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