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ADVERTISING IN A RECESSION
As a recession looms, ad sales are at record lows. Does it pay to advertise in a recession? Some companies take the tough times for strategic advertising. Is there something to gain from this?
Advertising in a Recession is part of Business Exchange, suggested by
Jessica Sibley.
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A selection of useful reports and documents directly related to advertising in a recession from the Institute of...
Faced with a downturn, many businesses cut advertising and marketing spend. But it's their biggest commercial mistake.
1970 recession year – American Business Press (ABP) and Meldrum & Fewsmith study showed that “sales and profits can...
Top Sources: Advertising in a Recession
- ipa.co.uk
- create-demand.com
- ogilvyonrecession.com
- ftadmin.co.uk
- trendsspotting.com
- commetrics.com
- manageyourleads.com
- arf.scribeevents.com
- rmr.com
- clickz.com
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