Most Active Articles 2009-11-26T02:27:48.346-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:advertising-industry-events Kim Styler kstyler574 urn:com:businessweek:bx:article:8295873050144323461-fd9946af045cf2ad9fee7dc0279407d8 2009-11-20T22:46:10.436-05:00

A YEAR ago, 1,200 executives in marketing, advertising and the media attended an annual conference that by coincidence took place a month after the financial crisis began. Together, they stared into the abyss, wondering what conditions would be when...

A YEAR ago, 1,200 executives in marketing, advertising and the media attended an annual conference that by coincidence took place a month after the financial crisis began. Together, they stared into the abyss, wondering what conditions would be when... http://www.nytimes.com/2009/11/06/business/media/06adco.html Automotive SEO aseo831 1 1 0 0 urn:com:businessweek:bx:article:2339254839634851874-3234eb6bebfb432ad90ba8faf47b1cab 2009-11-20T22:43:51.845-05:00

Every year in mid-November, a special advertising event is held at the Waldorf Astoria to celebrate the great work of the Ad Council.

Every year in mid-November, a special advertising event is held at the Waldorf Astoria to celebrate the great work of the Ad Council. http://www.huffingtonpost.com/greg-coleman/the-ad-council-dinner-the_b_363267.html Automotive SEO aseo831 1 1 0 0 urn:com:businessweek:bx:article:7171210800285834977-40b5e88c262bfb1f30c2360a78385750 2009-11-20T22:45:07.747-05:00

The Nielsen Company, a leading global information and media company and the CLIO Awards, one of the world's most recognized international advertising and design competition

The Nielsen Company, a leading global information and media company and the CLIO Awards, one of the world's most recognized international advertising and design competition http://www.prnewswire.com/news-releases/nielsen-announces-2009-winners-of-the-first-ever-clio-healthcare-awards-70196822.html Automotive SEO aseo831 0 0 0 0 urn:com:businessweek:bx:article:15980753562445352849-1f005c25f4473c28813adcc9b13d450d 2009-10-27T08:03:59.393-04:00

There have always been those who doubted the difference that an insightful, powerfully crafted idea can make in what are deemed to be “rationale- based” decisions about health. Clients (especially on the Pharmaceutical side) often don’t understand or appreciate the importance of insight in the development of brand communication ideas.

There have always been those who doubted the difference that an insightful, powerfully crafted idea can make in what are deemed to be “rationale- based” decisions about health. Clients (especially on the Pharmaceutical side) often don’t understand or appreciate the importance of insight in the development of brand communication ideas. http://www.ipa.co.uk/Content/The-power-of-insight-and-ideas-in-healthcare-advertising Livvy Adjei oadjei617 8 8 0 0 urn:com:businessweek:bx:article:638378618634411135-c946d7e49c1bc654dd256906046d751a 2009-10-12T11:48:32.804-04:00

Dime is the ultimate online resource for nightlife and entertainment.

Dime is the ultimate online resource for nightlife and entertainment. http://dimepromotions.com Adam Johnson ajohnson002 7 7 0 0 urn:com:businessweek:bx:article:12773577377308857970-c61a224e20a675f6e53ed1eb200ff41b 2009-07-20T14:05:34.159-04:00

Beginning its sixth year, Advertising Week DC celebrates the best of the marketing, media and advertising community with a week dedicated to networking, professional development and education.

Beginning its sixth year, Advertising Week DC celebrates the best of the marketing, media and advertising community with a week dedicated to networking, professional development and education. http://www.adwkdc.com/ Leslie MacCallum lmaccallum946 10 8 1 1 urn:com:businessweek:bx:article:1426084263300616967-d7035fb32e261dafb9d5d25629c83268 2009-07-03T05:37:32.301-04:00

I’ve spent the week at the Cannes Lions International Advertising Festival Like many delegates this year, I wasn’t there to party or pick up an award, but to learn about how marketing is evolving and how brands of all size need to adapt in today’s...

I’ve spent the week at the Cannes Lions International Advertising Festival Like many delegates this year, I wasn’t there to party or pick up an award, but to learn about how marketing is evolving and how brands of all size need to adapt in today’s... http://marketingdonutblog.co.uk/2009/07/02/marketing-trends-lessons-from-the-cannes-advertising-festival/ Marketing Donut mdonut591 14 14 0 0 urn:com:businessweek:bx:article:13400138617319833244-3325bb9632628ccb816ffd56d6370750 2009-08-14T17:35:26.266-04:00

Verizon introduced a new series of Fitness/Health Apps. See Verizon speak about how they've used mobile marketing at Advertising Week DC. www.ADWKDC.com

Verizon introduced a new series of Fitness/Health Apps. See Verizon speak about how they've used mobile marketing at Advertising Week DC. www.ADWKDC.com http://bit.ly/hrPpf Sherri Green sgreen214 2 2 0 0 urn:com:businessweek:bx:article:11439342757010807173-898ad346f020ae2839ec47b20469899f 2009-08-08T17:16:10.845-04:00

This is going to be a column that focuses on a terrible, tooth-hurting phrase, for which I apologize in advance. But there's no way around it. The phrase is "below the line," as it applies to marketing. It refers, generally, to all forms of...

This is going to be a column that focuses on a terrible, tooth-hurting phrase, for which I apologize in advance. But there's no way around it. The phrase is "below the line," as it applies to marketing. It refers, generally, to all forms of... http://www.businessweek.com/magazine/content/09_33/b4143064876775.htm Aaron Bludworth abludworth046 0 0 0 0 urn:com:businessweek:bx:article:3296413937171367 2008-02-29T17:25:29.000-05:00

1. Advertising Week In just its fourth year, this joint project between advertising associations and corporate sponsors has grown into a must-attend event for the entire industry—even as it continues to attract criticism. ...

1. Advertising Week In just its fourth year, this joint project between advertising associations and corporate sponsors has grown into a must-attend event for the entire industry—even as it continues to attract criticism. ... http://www.bizbash.com/newyork/content/editorial/e9925.php 41 39 2 0 urn:com:businessweek:bx:article:12402189766799769271-e3a5b802d8f117a603bea3ee5ca982f5 2008-10-24T09:52:33.682-04:00

At the 2008 Assn. of National Advertisers' "Masters of Marketing," the key U.S. marketing conference of the year, there was little hand wringing, at least from the stage, about the ugly economic news over the last few weeks. However, the mood among the 1,000 or so attendees may have been a touch more sour.

At the 2008 Assn. of National Advertisers' "Masters of Marketing," the key U.S. marketing conference of the year, there was little hand wringing, at least from the stage, about the ugly economic news over the last few weeks. However, the mood among the 1,000 or so attendees may have been a touch more sour. http://www.brandweek.com/bw/content_display/news-and-features/direct/e3ideada6994c7b92e7831e3866af129c73 Shirley Brady sbrady224 11 10 1 0 urn:com:businessweek:bx:article:15668995579897828139-cf50b6258a224c76510c1ee27c7194df 2009-06-18T10:52:54.000-04:00

This study released today (June 18) by the Online Publishers Association (OPA) coincides with its "Eyes on the Internet" tour kicking off in San Francisco. “The Silent Click: Building Brands Online” study conducted by comScore, assessed 80 big...

This study released today (June 18) by the Online Publishers Association (OPA) coincides with its "Eyes on the Internet" tour kicking off in San Francisco. “The Silent Click: Building Brands Online” study conducted by comScore, assessed 80 big... http://www.mytechboxonline.com/mtoweb/web-opa-online-ads-06.html Rakesh Raman rraman103 3 2 0 1 urn:com:businessweek:bx:article:10949560819711663818-d9fbb37b0fca34ec50441e83aa0c2a48 2009-03-16T11:58:25.127-04:00

Lately I'e been baffled by this: As the economy collapses, spunky retail sales have held up.

Lately I'e been baffled by this: As the economy collapses, spunky retail sales have held up. http://www.businessweek.com/the_thread/brandnewday/archives/2009/03/what_the_weird.html Burt Helm bhelm168 3 3 0 0 urn:com:businessweek:bx:article:15634663849298156776-0b83622cf8d9180ac1f4ffde931c190b 2009-03-20T13:32:40.894-04:00

Unwitting E-mail Reveals What Agencies Shell Out for Awards Economy Doesn't Deter BBDO, Others From Aggressively Pursuing One Show Pencils By Rupal Parekh and Jonah Bloom Published: March 20, 2009 NEW YORK (AdAge.com) -- Ever wondered exactly how...

Unwitting E-mail Reveals What Agencies Shell Out for Awards Economy Doesn't Deter BBDO, Others From Aggressively Pursuing One Show Pencils By Rupal Parekh and Jonah Bloom Published: March 20, 2009 NEW YORK (AdAge.com) -- Ever wondered exactly how... http://adage.com/article?article_id=135408 Christian Sarkar csarkar301 2 1 0 1 urn:com:businessweek:bx:article:2096940072317003040-841c3de8d70bec045aea130e6387ddc5 2009-02-03T10:24:02.459-05:00

Super Bowl Advertisers Paid More, Got Less NBC Worked Harder to Package Ads, but Ratings Were Down by Brian Steinberg Published: February 02, 2009 NEW YORK (AdAge.com) -- Will the advertisers of Super Bowl XLIII be happy in the knowledge that they...

Super Bowl Advertisers Paid More, Got Less NBC Worked Harder to Package Ads, but Ratings Were Down by Brian Steinberg Published: February 02, 2009 NEW YORK (AdAge.com) -- Will the advertisers of Super Bowl XLIII be happy in the knowledge that they... http://adage.com/mediaworks/article?article_id=134277 Burt Helm bhelm168 4 4 0 0 urn:com:businessweek:bx:article:9999261968425112704-897d3015a394f67a8064bff3f212d95e 2009-04-17T14:08:34.774-04:00

D'Amore aims to bring a more cohesive approach to each brand David Yellen/Redux In 14 years at PepsiCo (PEP), Massimo F. d'Amore has muscled through his share of tough jobs. In New York in 2000 he marshaled PepsiCo's successful takeover battle for...

D'Amore aims to bring a more cohesive approach to each brand David Yellen/Redux In 14 years at PepsiCo (PEP), Massimo F. d'Amore has muscled through his share of tough jobs. In New York in 2000 he marshaled PepsiCo's successful takeover battle for... http://www.businessweek.com/magazine/content/09_17/b4128032006687.htm Burt Helm bhelm168 0 0 0 0 urn:com:businessweek:bx:article:10894104442338833975-943abd61626513d6d5624ce0f34931c8 2009-02-02T15:13:08.149-05:00

The Good, the Bad, the Ugly Super Bowl commercials cost as much as $3 million this year, but the contest between the Arizona Cardinals and the Pittsburgh Steelers wasn't an advertising blockbuster. Longtime marketers such as General Motors (GM) and...

The Good, the Bad, the Ugly Super Bowl commercials cost as much as $3 million this year, but the contest between the Arizona Cardinals and the Pittsburgh Steelers wasn't an advertising blockbuster. Longtime marketers such as General Motors (GM) and... http://images.businessweek.com/ss/09/02/0201_superbowl_ads/index.htm?chan=top+news_top+news+index+-+temp_news+%2B+analysis Burt Helm bhelm168 2 2 0 0 urn:com:businessweek:bx:article:13248168666553536111-67a5a6b608604d59898901d8416cf51e 2008-11-13T20:25:40.428-05:00

magazine headline and more about the future of the country. After a hefty fall season of digital-media and Web conferences, I was surprised to witness that outside the culture of think-big tech pundits, 'the future' is a lot more mundane. 'This is what

magazine headline and more about the future of the country. After a hefty fall season of digital-media and Web conferences, I was surprised to witness that outside the culture of think-big tech pundits, 'the future' is a lot more mundane. 'This is what http://c.moreover.com/click/here.pl?r1690135299&f=9791 5 5 0 0 urn:com:businessweek:bx:article:18052105438762879253-cd8272419b8b9510181370f5cb02627c 2009-02-03T10:21:32.259-05:00

Publicis Shuts Down Honeyshed Economic Climate Too Uncertain for Online-Shopping Experiment, Says Droga Posted by Rupal Parekh on 02.02.09 @ 03:08 PM NEW YORK (AdAge.com) -- Publicis Groupe, citing economic pressures, has decided to shutter its...

Publicis Shuts Down Honeyshed Economic Climate Too Uncertain for Online-Shopping Experiment, Says Droga Posted by Rupal Parekh on 02.02.09 @ 03:08 PM NEW YORK (AdAge.com) -- Publicis Groupe, citing economic pressures, has decided to shutter its... http://adage.com/agencynews/article?article_id=134267 Burt Helm bhelm168 0 0 0 0 urn:com:businessweek:bx:article:8262494769987290461-5949604bac795cd7b034fba61f8ad316 2009-02-02T13:23:41.730-05:00

Ed McMahon's Bad Ad Steals the Super Bowl Garfield's Take on the Best and the Worst: Pegs Coke Zero, Monster.Com as Top Winners; Toyota, Teleflora the Biggest Losers By Bob Garfield Published: February 02, 2009 Cash4Gold? On the Super Bowl? Really?

Ed McMahon's Bad Ad Steals the Super Bowl Garfield's Take on the Best and the Worst: Pegs Coke Zero, Monster.Com as Top Winners; Toyota, Teleflora the Biggest Losers By Bob Garfield Published: February 02, 2009 Cash4Gold? On the Super Bowl? Really? http://adage.com/article?article_id=134248 Burt Helm bhelm168 0 0 0 0 urn:com:businessweek:bx:article:13728595769468831229-2aeaeb40bbce65d26e1ac3b66cfc0800 2009-01-09T12:49:27.125-05:00

New York may be the most diverse city in the world, but Madison Avenue is whiter than snow, according to backers of a new campaign aimed at improving hiring, pay, and promotions for African Americans in the advertising business. The National...

New York may be the most diverse city in the world, but Madison Avenue is whiter than snow, according to backers of a new campaign aimed at improving hiring, pay, and promotions for African Americans in the advertising business. The National... http://www.businessweek.com/bwdaily/dnflash/content/jan2009/db2009018_161828.htm?chan=top+news_top+news+index+-+temp_news+%2B+analysis Burt Helm bhelm168 1 1 0 0 urn:com:businessweek:bx:article:14380856177480380860-c0149d3bf49ae7e354c4af98368a9ff4 2008-12-04T17:36:12.073-05:00

Last updated: 1:22 am December 4, 2008 Posted: 12:37 am December 4, 2008 General Electric is suiting up for the Super Bowl for the first time in decades. The company is expected to get back in the game now that NBC - part of GE's NBC Universal unit...

Last updated: 1:22 am December 4, 2008 Posted: 12:37 am December 4, 2008 General Electric is suiting up for the Super Bowl for the first time in decades. The company is expected to get back in the game now that NBC - part of GE's NBC Universal unit... http://www.nypost.com/seven/12042008/business/all_in_the_family_142515.htm Burt Helm bhelm168 1 1 0 0 urn:com:businessweek:bx:article:11693494104268239765-3383b385cb3c0ea544b985517ad49173 2008-07-01T23:45:48.047-04:00

On July 17 2008, PSFK will hold a day of trends, inspiration and creative ideas in San Francisco

On July 17 2008, PSFK will hold a day of trends, inspiration and creative ideas in San Francisco http://www.psfk.com/psfk-conference-san-francisco Brian Anderson banderson112 0 0 0 0 urn:com:businessweek:bx:article:2687314527818749 2008-05-13T14:59:00.000-04:00

Extract not available.

Extract not available. http://c.moreover.com/click/here.pl?r1411220781&f=9791 4 4 0 0 urn:com:businessweek:bx:article:1201286680385340 2007-04-05T18:43:00.000-04:00

4.18 - pdxMindShare Join Portland's hip, Web-savvy professionals for an evening of networking and education. Enjoy an extended happy hour food and drink menu. Where: Masu West, 406 SW 13th Ave. When: 5:30 pm to 7:30 pm ...

4.18 - pdxMindShare Join Portland's hip, Web-savvy professionals for an evening of networking and education. Enjoy an extended happy hour food and drink menu. Where: Masu West, 406 SW 13th Ave. When: 5:30 pm to 7:30 pm ... http://joelgunz-adcreative.blogspot.com/2007/04/portland-advertising-industry-events.html 4 3 1 0