Until now, AR has never been used in Canada for out-of-home marketing purposes.
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ADVERTISING INDUSTRY
As technology continues to evolve, the advertising industry must follow suit. This topic covers everything advertising -- from new acquisitions, new technology, new agreements, and more.
Advertising Industry is part of Business Exchange, suggested by
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Help yourself to the prime rib and the fillet of sole and move to the front of the theatre as the Unbound Edition...
Over the past year, display has been something like the long-in-the-stained-tooth Austin Powers when he lost his mojo.
YCD Multimedia is transforming the way retailers communicate with their customers with the release today of YCD|RAMP...
7-Eleven Inc., the world's premier convenience retailer, has contracted with Digital Display Networks, Inc.
Trick or treat! Before I open the door to hear that perennial cry, I often wonder what's behind my door.
An eBay branding and holiday campaign rolled out Monday to remind consumers that along with vintage goods, merchants...
With today's low-cost content creation and distribution tools brands can create 'campfire conversations' that can lead...
David Carr buries the business magazines in a shallow grave in The New York Times Monday. It's impossible to argue with...
NCR Corporation, has announced that it has purchased the assets of Netkey, Inc., a market-leading provider of kiosk and...
NEW YORK, NY— “You are doomed,” said Bob Garfield, Editor-at-Large for Advertising Age and author of the new book “The...
Grab yourself a steaming bowl of Rice-a-Pony and sit back while the Unbound Edition Players present "The Gypsy and...
Verizon’s very first phone running the Google Android mobile operating system launches Friday, November 6.
Arbitron Inc. has announced an agreement with social music television network, Akoo, to deliver audience estimates.
Right now, every dollar in a marketer's budget has to stretch even further and show even more ROI than ever before.
From the show floor at SCTE Cable-Tec Expo 2009 - video interviews detailing how Cisco is helping the cable industry...
BBDO-New York developed the advertising campaign for Campbell’s Chicken Noodle soup that is currently on television, in...
OVAB has announced that eleven of its member companies have completed third party audience research studies based on...
It seems a fait accompli, the death of agencies. I’ve made the case for the collapse of this industry business model...
HTC Corporation, a global smartphone maker, today (Oct. 26) unveiled a global advertising campaign that is based on its...
Is there such a thing as a playbook that guides you to a perfect social media implementation strategy?
It used to seem as if brands were giants and that big brand marketing made them that way. It's weird how now marketers...
The Moment of Truth: Consumers, Technology and Commerce
When Matt Halfill was a kid, his parents sent him to a charter school in Fresno, Calif., where he got a tremendously...
Last spring, from eMarketer’s vantage point, the clouds were starting to lift with online ad spending, and the...
Top Sources: Advertising Industry
- adage.com
- brandingstrategyinsider.com
- mytechboxonline.com
- New York Times
- MediaPost | Online Media News
- online.wsj.com
- Forbes.com
- BusinessWeek
- mediaweek.com
- LinkedIn Answers: Marketing and Sales
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