accountThe American Advertising Federation (AAF) welcomed Sally Hogshead, author of Fascinate and Radical Careering, as a guest speaker at the 2010 AAF Fourth District Annual Conference in Tampa on April 30th, 2010. The presentation explored the subject of “fascination” and how it pertains to advertising messages that persuade and captivate.
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Reactions to An Event Aimed To 'Fascinate'
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