BBDO-New York developed the advertising campaign for Campbell’s Chicken Noodle soup that is currently on television, in print and online. The noodle and mannequin were crafted by Traction Creative, Lancaster, Pa., which specializes in developing signature outdoor advertising elements. Once on site, the billboard components were installed in under five hours.
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Reactions to Campbell Soup Company Debuts First-ever Times Square Billboard in Company’s 140-year History
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